Stories By Dragomir Stojkov
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Technology
Building The Foundation: How Modash Creates Essential Infrastructure For Creator Partnerships
February 19, 2025“Most companies in this space haven’t invested in building the underlying technology that can deliver a...
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Talent Collectives
Pioneering Political Creator Management: How Colossal Influence Is Turning Controversial Content Into Brand Success
February 18, 2025In a world where brands run from controversy, Colossal Influence takes the other direction and embraces...
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Agency
The ‘Community Moat’: Transforming Creator Relationships Into Strategic Assets
February 18, 2025Most brands build their influencer marketing strategies on platforms they don’t control. SARAL founder and CEO...
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Agency
Merchantwise Group Expands Portfolio With Social Media Agency Buyout
February 18, 2025Merchantwise Group has acquired The Social CliQ and The Content CliQ to expand its digital marketing...
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Commentary
Podcast Watch Time Surges On YouTube And Spotify, Opens Revenue Opportunities For Creators And Brands
February 17, 2025Video podcast viewership in the United States has been on the rise, with major platforms like...
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Commentary
Dubai Seeks Spot Among The World’s Creator Economy Hubs
February 17, 2025Is Dubai the next mecca of the global creator economy? Creator economy insider Jim Louderback says...
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Commentary
Must-Attend Creator Economy Events In March 2025
February 14, 2025The creator economy is one of the fastest-growing segments of the global business landscape. According to...
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Commentary
Report: DTC Brands See ‘Humor Ads’ Driving Higher Engagement
February 14, 2025A Motion research analyzing $100 million in advertising spend reveals that humorous content accounts for 25%...
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Brand
Diageo Taps Nigerian Guinness Brand Strategist To Drive Influencer And Engagement Initiatives In Africa
February 12, 2025Diageo has appointed Cynthia Ufele as Brand Manager for Influencer Reserve and Culture Manager for South,...
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Platform
Game On For Snapchat X NFL Creator Program, AR Experience
February 12, 2025Snapchat unveiled its first official NFL creator partnership for Super Bowl LIX, alongside new augmented reality...
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Brand
Fox Acquires Podcast Company Red Seat Ventures To Strengthen Creator Economy Presence
February 12, 2025Fox Corporation has acquired Red Seat Ventures, a creator economy company that will operate within Fox’s...
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Commentary
Research Reveals UK, Australia Consumers’ Alignment On Social Media Usage
February 7, 2025New research from Sprout Social reveals that 91% of consumers in both the UK and Australia...
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Brand
LatAm Beauty Tech Firm B4A Secures $2.5M To Expand Influencer Partnerships
February 6, 2025Beauty for All (B4A), Latin America’s leading beauty technology company, announced a R$15 million ($2.5M) investment...
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Platform
Potential TikTok Buyout Bid Through Newly-Proposed U.S. Sovereign Wealth Fund
February 5, 2025A new TikTok buyout bid could emerge as U.S. President Donald Trump signed an executive order...
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Platform
Spotify Introduces Milestone Awards For Top Podcasts
February 4, 2025Spotify has launched its first Creator Milestone Awards program, establishing three tiers of recognition for podcasts...
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Influencer
Influencer Emma Chamberlain Boosts Coffee Brand With First Cafe In Los Angeles
February 3, 2025Social media influencer Emma Chamberlain has expanded her coffee brand’s retail presence by opening her first...
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Brand
NFL Taps Creators Kai Cenat, iShow Speed In Flag Football Showdown Ahead Of Super Bowl
February 3, 2025The NFL has announced a flag football match between top YouTube streamers Kai Cenat and iShowSpeed,...
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Technology
YouTuber Takes On AI Bots To Protect Content From Being Stolen
February 3, 2025A YouTube creator has developed a novel approach to deterring AI-powered content theft by exploiting an...
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Agency
Social Snowball Hit by Impersonation Scheme Spreading False Claims
February 3, 2025Social Snowball, a creator-affiliate platform serving over 2,000 e-commerce brands, reports experiencing a coordinated attack where...
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Platform
Instagram Rolls Out Views-Related Metrics To Boost Creators’ Performance
January 30, 2025Instagram has introduced new analytics features for content creators, expanding on its August 2024 shift toward...
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Platform
Inside TikTok’s Plan To Protect Germany’s 2025 Federal Election
January 30, 2025TikTok has announced the launch of a dedicated in-app Election Center ahead of Germany’s February 2025...
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Technology
Dash Social Launches Creator Management Platform To Streamline Brand Campaigns
January 30, 2025Dash Social has introduced a new Creator Management platform designed to make brand campaigns more effective...
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Commentary
Content Creation Now Seen As Legitimate Business, Report Finds
January 29, 2025Major financial institutions are beginning to recognize creators as small business owners, with Visa leading corporate...
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Platform
Threads Tests Built-in Spoiler Tags, Post Templates
January 29, 2025Meta’s Threads platform is testing new features that include text-blocking spoiler tags and customizable post templates,...
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Brand
Travel Media Brand Matador Network Seeks Broader Influence With Creator Podcast Launch
January 29, 2025Matador Network, a travel media company with over 16 million social media followers, introduced “CREATOR, The...
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