Stories By Dragomir Stojkov
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Commentary
Reach Dethrones Engagement Rate In Influencer Marketing Success [REPORT]
October 25, 2024A new Linqia survey of over 200 U.S. enterprise marketers reveals shifts in how brands measure...
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Brand
UAA Athletics Launches Free NIL Exchange Platform For Student-Athletes
October 25, 2024The University of Alaska Anchorage Athletics department has introduced a new platform to facilitate Name, Image...
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Agency
Why UK Talent Agency BNOC Believes Shared Values Trump Traditional Influencer Marketing Metrics
October 25, 2024BNOC (Big Name on Campus), the UK’s “first values-led,” social-first talent agency, has launched under the...
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Brand
Athlete Influencer Olivia Dunne Joins Forces With Jake Paul’s Brand W
October 24, 2024Social media personality and LSU gymnast Olivia Dunne has acquired a co-ownership stake in W, the...
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Brand
This Berlin Startup Just Raised $3.8M To Solve B2B Creators’ Payment Problems
October 24, 2024Passionfroot, a Berlin-based marketplace connecting business-focused content creators with brands, has secured $3.8 million in seed...
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Technology
Travel Influencers Can Now Share Ultra-Private Tips On This OnlyFans-Inspired Platform
October 23, 2024A new travel platform offers influencers a way to monetize their destination expertise through a subscription-based...
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Commentary
Over 90% Of Creators Plan Product Launches By 2025, With Two-Thirds Of Consumers Buying Their Products [REPORT]
October 22, 2024Billion Dollar Boy has released new research revealing that 93% of content creators plan to launch...
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Commentary
Study Reveals Why Close To Half Of Travel Influencers Could Be Sabotaging Their Success
October 22, 2024New research from Phocuswright indicates that excessive brand partnerships may undermine travel creators’ credibility, even as...
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Platform
TikTok’s #ElectronicMusic Hub Goes Global Amid Growth
October 21, 2024TikTok is expanding its #ElectronicMusic hub globally, coinciding with the Amsterdam Dance Event (ADE). The move...
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Brand
Santa Monica Store To Feature Creators Engaging In E-Commerce, In-Person Retail
October 18, 2024Outlandish, a new retail concept that combines e-commerce and in-person shopping, will open on November 1...
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Commentary
Primetag Introduces Retail Analytics Solution To Boost Influencer Marketing ROI
October 18, 2024Primetag, an analytics and ROI measurement platform for influencer marketing, has launched its Influence to Store...
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Commentary
Two-Thirds Of Consumers Want ‘Edutainment’ Content From Brands [REPORT]
October 17, 2024Sprout Social has released the 2024 Social Media Content Strategy Report based on a survey of...
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Brand
Forbes Unveils The List Of Speakers For The Creator Upfronts Event
October 16, 2024Forbes’ inaugural Creator Upfronts event will take place October 28-29, 2024, in Los Angeles. The two-day...
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Commentary
Brain Imaging Reveals Why YouTube Ads Outperform TV [REPORT]
October 16, 2024A new study utilizing brain imaging technology has uncovered insights into viewer engagement with YouTube content...
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Agency
Havas Lynx Unveils New Healthcare Influencer Strategy
October 15, 2024Healthcare communications agency Havas Lynx is launching a global healthcare influencer offering to drive health outcomes...
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Platform
Uncovered: TikTok’s Secret Strategy To Target Rural Users, Lawmakers
October 14, 2024Internal documents from TikTok revealed in a recently filed lawsuit showcase the company’s targeted approach to...
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Platform
Instagram Beats TikTok In Teen Usage [REPORT]
October 14, 2024Instagram remains the most used social app among U.S. teens, according to a new report by...
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Platform
500 TikTok Moderators Axed In Malaysia In Move Towards AI Content Moderation
October 14, 2024ByteDance’s TikTok is laying off approximately 500 employees in Malaysia as part of a global shift...
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Agency
Whalar Group Acquires UK Talent Management Firm Sixteenth
October 11, 2024Global creator enterprise Whalar Group has acquired UK-based management firm Sixteenth, forming a new entity in...
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Commentary
The Influencer Size That Delivers Best ROI [REPORT]
October 11, 2024A new report from social media marketing platform Emplifi, which analyzed Instagram content and surveyed 165...
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Platform
Twitch Unveils “Enforcement Notes”: 24/7 Clarity On Community Guidelines
October 10, 2024Twitch has introduced a new “Enforcement Notes” feature to provide additional clarity on its Community Guidelines. ...
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Platform
Snapchat Begins Testing Two New Ad Placements
October 9, 2024Snap is launching tests for two new advertising formats on its platform, expanding businesses’ options for...
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Brand
The Buzz Behind OTH Network’s Black Card 3,000+ Influencers Use
October 9, 2024Fintech platform On The House (OTH) Network is gaining traction in influencer marketing with its AI-powered...
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Technology
Fabulate Introduces AI Tools To Automate Influencer Vetting Process
October 9, 2024Australian tech startup Fabulate is launching a suite of AI-powered tools to streamline the influencer marketing...
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Platform
YouTube Shorts Triples Video Length Limit
October 8, 2024YouTube announced a significant update to its Shorts platform, extending the maximum video length from 60...