Stories By Dragomir Stojkov
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Brand
How Klook Kreator Program Is Tapping Nano, Micro-Influencers To Reach Niche Audiences
September 13, 2024Travel experiences booking platform Klook recently launched its Klook Kreator program, an industry-first approach to influencer...
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Commentary
Gen Z Is Ditching Google For ‘Social Searching’ — Here’s Where They’re Going Instead
September 12, 2024Research conducted by Forbes Advisor and Talker Research in April 2024 and analyzed by Bernstein Research...
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Commentary
Lower Costs, Higher Engagement: The Truth About Fast-Paced Influencer Marketing [REPORT]
September 12, 2024New research from influencer marketing agency Obviously reveals that quick-turn content creation campaigns can lead to...
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Commentary
Webby Awards Introduces “Creators,” “Brand Of The Year” Categories, Expands “Video & Film” For 29th Annual Event
September 11, 2024The Webby Awards, dubbed “the Internet’s highest honor” by The New York Times, is launching its...
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Technology
COY Creator: A ‘Business-In-A-Box’ Platform Helping Creators Escape Platform Dependence
September 11, 2024Creator startup COY Creator aims to give content creators complete ownership of their data and distribution...
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Technology
Inside Spotter’s New $7.4M Raise And Funding Model Taking YouTube By Storm
September 11, 2024Spotter, a startup specializing in creator financing and AI tools, has secured an additional $7.4 million...
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Brand
TikTok Joins Washington Capitals As Official Partner: Logo To Feature On Road Jerseys For 50th Anniversary
September 10, 2024TikTok and Monumental Sports & Entertainment (MSE) announced a multiyear partnership, making TikTok an official partner...
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Influencer
MostlyLuca Reveals How He Went From Lip-Syncing Videos On TikTok To Full-Time Content Creation
September 10, 2024Luca Schaefer-Charlton never expected his seventh-grade lip-syncing videos to lead anywhere. Now, at 20, he’s juggling...
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Influencer
Banks Tap Social Media Influencers To Fight Biden’s Banking Reforms
September 9, 2024The Consumer Bankers Association (CBA) is leveraging social media influencers to counter the Biden administration’s proposed...
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Brand
UK Travel Influencers Land In Kenya As Part Of KTB’s Plan To Woo Millennials
September 9, 2024The Kenya Tourism Board (KTB) launched the final phase of its influencer marketing campaign, welcoming renowned...
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Influencer
YouTuber Nikocado Avocado Loses 250lbs In Secret In A 2-Year Prank That Shocked Millions Of Fans
September 9, 2024Nicholas Perry, known on YouTube as Nikocado Avocado, reveals he has lost 250 pounds over two...
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Brand
NASA Opens Door For Digital Creators To Join Europa Clipper Launch
September 6, 2024NASA invites digital content creators to apply for a chance to attend the launch of the...
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Commentary
6 Right-Wing Influencers Unknowingly Worked For Russian Front, Feds Say
September 6, 2024U.S. prosecutors allege that six conservative influencers with millions of followers unknowingly worked for a company...
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Brand
Unplugging in a Scrolling World: Games4Two’s Mission to Bring Families Back to the Board Game Table
September 6, 2024Board games are making a comeback, and it’s not just family game nights driving the trend....
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Platform
TikTok Drives Streaming And Theater Trends, 34% Of Users Opt For New Movies Via The App [REPORT]
September 5, 2024New research from TikTok’s Marketing Science team reveals the platform’s growing influence on movie-watching habits in...
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Technology
Later Unveils Triple Exec Threat Tasked With Building The Ultimate Social Media Powerhouse
September 5, 2024Later, an influencer marketing and social media management solutions provider announced three executive appointments to accelerate...
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Agency
Wasserman Strengthens Creator Division With Long Haul Management Acquisition
September 5, 2024Wasserman, a global sports, music, and entertainment company, has acquired Long Haul Management, a digital-first talent...
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Platform
Snapchat’s ‘Sponsored Snaps’ Arrive: Ads In Your Chat Tab, Explained
September 5, 2024Snapchat will introduce “Sponsored Snaps” in its main Chat tab, marking the first time the platform...
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Brand
How Maybelline’s Blast From The Past Aims To Captivate Gen Z
September 4, 2024Maybelline New York is reviving its iconic 90s jingle “Maybe It’s Maybelline” to engage a new...
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Technology
How Thinkific’s New GM Kyle Scott Is Helping Creators Achieve Ultimate Freedom
September 4, 2024“The next media empire won’t be built in a Hollywood studio or a New York skyscraper....
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Technology
Social Motion President Michael Arking Explains How To Achieve Video Marketing Success
September 4, 2024Video killed the radio star, but what’s killing video? Social Motion President Michael Arking argues it’s...
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Brand
Qatar Tourism Awards: 10 Influencers Vying for the Public’s Vote
September 3, 2024Qatar Tourism has opened public voting for its “Tourism Influencer of the Year” award, a new...
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