Stories By Dragomir Stojkov
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Platform
TikTok’s #ElectronicMusic Hub Goes Global Amid Growth
October 21, 2024TikTok is expanding its #ElectronicMusic hub globally, coinciding with the Amsterdam Dance Event (ADE). The move...
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Brand
Santa Monica Store To Feature Creators Engaging In E-Commerce, In-Person Retail
October 18, 2024Outlandish, a new retail concept that combines e-commerce and in-person shopping, will open on November 1...
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Commentary
Primetag Introduces Retail Analytics Solution To Boost Influencer Marketing ROI
October 18, 2024Primetag, an analytics and ROI measurement platform for influencer marketing, has launched its Influence to Store...
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Commentary
Two-Thirds Of Consumers Want ‘Edutainment’ Content From Brands [REPORT]
October 17, 2024Sprout Social has released the 2024 Social Media Content Strategy Report based on a survey of...
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Brand
Forbes Unveils The List Of Speakers For The Creator Upfronts Event
October 16, 2024Forbes’ inaugural Creator Upfronts event will take place October 28-29, 2024, in Los Angeles. The two-day...
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Commentary
Brain Imaging Reveals Why YouTube Ads Outperform TV [REPORT]
October 16, 2024A new study utilizing brain imaging technology has uncovered insights into viewer engagement with YouTube content...
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Agency
Havas Lynx Unveils New Healthcare Influencer Strategy
October 15, 2024Healthcare communications agency Havas Lynx is launching a global healthcare influencer offering to drive health outcomes...
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Platform
Uncovered: TikTok’s Secret Strategy To Target Rural Users, Lawmakers
October 14, 2024Internal documents from TikTok revealed in a recently filed lawsuit showcase the company’s targeted approach to...
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Platform
Instagram Beats TikTok In Teen Usage [REPORT]
October 14, 2024Instagram remains the most used social app among U.S. teens, according to a new report by...
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Platform
500 TikTok Moderators Axed In Malaysia In Move Towards AI Content Moderation
October 14, 2024ByteDance’s TikTok is laying off approximately 500 employees in Malaysia as part of a global shift...
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Agency
Whalar Group Acquires UK Talent Management Firm Sixteenth
October 11, 2024Global creator enterprise Whalar Group has acquired UK-based management firm Sixteenth, forming a new entity in...
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Commentary
The Influencer Size That Delivers Best ROI [REPORT]
October 11, 2024A new report from social media marketing platform Emplifi, which analyzed Instagram content and surveyed 165...
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Platform
Twitch Unveils “Enforcement Notes”: 24/7 Clarity On Community Guidelines
October 10, 2024Twitch has introduced a new “Enforcement Notes” feature to provide additional clarity on its Community Guidelines. ...
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Platform
Snapchat Begins Testing Two New Ad Placements
October 9, 2024Snap is launching tests for two new advertising formats on its platform, expanding businesses’ options for...
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Brand
The Buzz Behind OTH Network’s Black Card 3,000+ Influencers Use
October 9, 2024Fintech platform On The House (OTH) Network is gaining traction in influencer marketing with its AI-powered...
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Technology
Fabulate Introduces AI Tools To Automate Influencer Vetting Process
October 9, 2024Australian tech startup Fabulate is launching a suite of AI-powered tools to streamline the influencer marketing...
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Platform
YouTube Shorts Triples Video Length Limit
October 8, 2024YouTube announced a significant update to its Shorts platform, extending the maximum video length from 60...
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Platform
Meta Rolls Out Facebook Content Monetization Beta To Boost Creator Earnings
October 8, 2024Meta announced the launch of Facebook Content Monetization beta, a new program merging three existing monetization...
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Brand
McDonald’s Taps Social Media Sensation Kai Cenat For Chicken Big Mac Face-Off
October 8, 2024McDonald’s Corporation has unveiled the Chicken Big Mac, a variation on its iconic Big Mac sandwich...
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Platform
TikTok Introduces New Advertising Solutions To Help Brands Boost Business Results
October 8, 2024TikTok has unveiled automated solutions, enhanced measurement capabilities, and privacy technologies designed to streamline campaign creation...
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Brand
Volvik Taps Golf Influencer Coach Rusty To Aid Breast Cancer Research
October 8, 2024Volvik USA, Inc., a golf ball manufacturer, announced a collaboration with social media influencer Ryan Rustand,...
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Brand
Kamala Harris Tackles Sexual Abuse, Women’s Empowerment On “Call Her Daddy” Podcast
October 8, 2024Vice President Kamala Harris appeared on Alex Cooper’s popular “Call Her Daddy” podcast on October 7,...
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Commentary
Sustainability And Social Media: Gen Z’s Holiday Shopping Priorities And What Experts Think
October 7, 2024Gen Z is reshaping holiday shopping and companies must adapt to new technologies and marketing strategies...
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Agency
Two Plus Company Agencies Are Launching An Influencer Marketing Solution For Performance Marketing, Brand Building
October 4, 2024Citizen Relations and Mekanism, two agencies within the Plus Company network, are introducing Performfluence, a new...
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Influencer
MrBeast Acquires Vouch, A LinkedIn-Like Platform For Creators
October 4, 2024Jimmy Donaldson, known as MrBeast on YouTube, has acquired Vouch, a startup that facilitates hiring in...