Stories By Nii A. Ahene
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Agency
Moburst’s Kitcaster Acquisition Signals Push Into Podcast Marketing
April 15, 2025Mobile-first digital marketing agency Moburst has acquired podcast booking agency Kitcaster as podcast listenership grows worldwide....
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Technology
Platform Media Launches UK Content Supergroup Through Merger With Listen Entertainment, Goldhawk Productions
April 14, 2025Platform Media has formed a UK content supergroup by merging with Listen Entertainment and Goldhawk Productions....
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Influencer
Far-right Influencer Laura Loomer In Talks With Trump Administration About Vetting White House Personnel
April 11, 2025Far-right activist Laura Loomer has engaged in discussions with Trump administration officials about employing her recently...
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Agency
SocialChain Expands Creator Marketing Portfolio With Acquisition Of The Fifth from News UK
April 11, 2025SocialChain, the social strategy and creative practice of Brave Bison, has announced an agreement to acquire...
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Commentary
Forecast Shows Podcast Creator Revenues To Nearly $1B In 2025, Outpacing Social Media Growth
April 10, 2025U.S. podcast creator revenues are set to reach nearly $1 billion in 2025, marking a 27.3%...
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Commentary
Emplifi Releases Social Media Strategy For 2025: Authenticity And Response Time Critical For Brand Success
April 9, 2025A survey of nearly 1,000 U.S. social media users reveals that brands must prioritize authenticity, quick...
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Platform
TikTok Still Accessible Via Apple’s App Store Following Assurance From U.S. Attorney General
April 8, 2025Apple Inc. is maintaining TikTok and other ByteDance Ltd. applications on its U.S. App Store for...
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Strategy
Architects Of Immersive Worlds: Inside Lenovo’s ‘Quest For The Impossible’ Series from Portal A
April 8, 2025In a medieval castle in England, two gaming creators find themselves transported from their familiar digital...
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Platform
Amazon, OnlyFans Founder Join TikTok Bid As Deadline Looms
April 3, 2025Amazon and a consortium led by OnlyFans founder Tim Stokely have emerged as the latest potential...
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Platform
Industry Experts On How Creators, Brands Can Leverage Instagram’s Testimonials Feature
April 2, 2025Instagram’s recently launched Testimonials feature enables brands to pay creators for sponsored comments, tapping into the...
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Platform
YouTube To Overtake Disney As Largest Media Company By Revenue By End Of 2025
April 1, 2025YouTube is poised to surpass Disney as the largest media company by revenue in 2025, according...
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Brand
AdLarge Acquires Adalyst Media, Expands Female-Driven Content
April 1, 2025AdLarge, a podcast advertising sales company, has acquired Adalyst Media‘s portfolio of 25 podcasts, expanding its...
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Platform
Blackstone Reportedly Eyeing Small Stake In TikTok U.S.
March 31, 2025Blackstone is evaluating a small minority investment in TikTok’s U.S. operations, sources familiar with the matter...
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Platform
TikTok Shop To Expand To France, Germany, And Italy
March 28, 2025TikTok Shop announced plans to launch in France, Germany, and Italy on Monday, extending its European...
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Platform
Nielsen Report Shows YouTube Hitting Record TV Share of 11.6% In February, Surpassing Disney
March 27, 2025YouTube took the top position in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January...
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Brand
JCPenney Names VaynerMedia For Social And Influencer Marketing Amid Brand’s Transformation Initiatives
March 26, 2025JCPenney has appointed VaynerMedia as its social and influencer marketing agency of record as part of...
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Technology
Noosphere: Building The Architecture To Pave The Way For Journalists To Thrive In The Creator Economy
March 25, 2025More than one in five Americans regularly receive news from social media creators. Recent Pew Research...
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Commentary
Report Shows Shift From Reach To Relationships In Creator Marketing
March 25, 2025The influencer marketing industry is shifting beyond mere reach metrics toward deeper audience connections, according to...
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Brand
Trust As Currency: ProfitHub’s Creator-First Strategy To Elevating Financial Education
March 24, 2025A total of 77% of Gen Z and 61% of Millennials actively seek financial advice or...
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Commentary
Must-Attend Creator Economy Events In April 2025
March 19, 2025The creator economy’s prominence at this year’s SXSW—evidenced by overflowing YouTube sessions and creator-centered brand activations—demonstrates...
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Agency
The ‘Golden Nugget’ Hunters: How MODA PR Mines Creator-Brand Chemistry
March 14, 2025Ashley Rudd & Jennifer Delgado When Sophie Hughes, a body confidence expert, partnered with UK fashion...
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Commentary
Lunar X: Building The ‘21st Century Disney’ For The Creator Economy
March 14, 2025Economics Explained—YouTube’s largest economics channel—recently premiered a feature-length documentary on CuriosityStream featuring interviews with former White...
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Talent Collectives
Creator Management Firm Fixated Raises $10M In Funding Round Led By Eldridge Industries
March 14, 2025Fixated, a content creator management company founded in 2023, has secured a $10 million investment from...
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Commentary
Spotter Showcase: Invite-Only Event To Connect Top Creators With CMOs And Agency Leaders
March 13, 2025Spotter is launching its first-ever Spotter Showcase, an invite-only event connecting CMOs and agency leaders with...
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Technology
Out2Win Lands $1.3 Million In Seed Funding To Advance AI-Enhanced Athlete Marketing
March 12, 2025Athlete marketing intelligence platform Out2Win has secured $1.3 million in seed funding to expand its AI-powered...
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