Stories By Nii A. Ahene
-
Commentary
Must-Attend Creator Economy Events In April 2025
March 19, 2025The creator economy’s prominence at this year’s SXSW—evidenced by overflowing YouTube sessions and creator-centered brand activations—demonstrates...
-
Agency
The ‘Golden Nugget’ Hunters: How MODA PR Mines Creator-Brand Chemistry
March 14, 2025Ashley Rudd & Jennifer Delgado When Sophie Hughes, a body confidence expert, partnered with UK fashion...
-
Commentary
Lunar X: Building The ‘21st Century Disney’ For The Creator Economy
March 14, 2025Economics Explained—YouTube’s largest economics channel—recently premiered a feature-length documentary on CuriosityStream featuring interviews with former White...
-
Talent Collectives
Creator Management Firm Fixated Raises $10M In Funding Round Led By Eldridge Industries
March 14, 2025Fixated, a content creator management company founded in 2023, has secured a $10 million investment from...
-
Commentary
Spotter Showcase: Invite-Only Event To Connect Top Creators With CMOs And Agency Leaders
March 13, 2025Spotter is launching its first-ever Spotter Showcase, an invite-only event connecting CMOs and agency leaders with...
-
Technology
Out2Win Lands $1.3 Million In Seed Funding To Advance AI-Enhanced Athlete Marketing
March 12, 2025Athlete marketing intelligence platform Out2Win has secured $1.3 million in seed funding to expand its AI-powered...
-
Brand
The Marathon, Not The Sprint: Matador Network’s Podcast Reveals The True Timeline of Creator Success
March 11, 2025Matador Network, a travel media company founded in 2006 with just $11,000, has survived where digital...
-
Platform
Trump Signals Likely Extension of TikTok Sale-or-Ban Deadline If Acquisition Talks Stall
March 10, 2025President Donald Trump indicates he would “probably” extend the April 5 deadline for TikTok’s sale if...
-
Agency
Dogfluence: An Influencer Marketing Platform Championing Man’s Best Friend
March 10, 2025Over half of Americans consider their pet just as important as the humans in their family...
-
Agency
Linqia Unveils College-Focused Program For Scaling Social Media Campaigns
March 7, 2025Linqia, an influencer marketing agency, has launched “Linqia Campus” in partnership with REACH and Home From...
-
Platform
TikTok’s Irish Arm Faces Potential 300-Employee Layoff
March 7, 2025TikTok Technology Limited has notified the Irish government of possible workforce reduction at its Dublin headquarters,...
-
Platform
Meta, TikTok, Snap Question Logic Behind YouTube’s Exemption From Australia’s Youth Safety Measures
March 6, 2025Meta, TikTok, and Snapchat have launched a coordinated challenge against YouTube’s exemption from Australia’s upcoming social...
-
Platform
Reddit Co-Founder Alexis Ohanian Signs On To ‘The People’s Bid’ For TikTok
March 5, 2025Reddit co-founder Alexis Ohanian joins Frank McCourt’s effort to acquire TikTok’s U.S. operations, serving as a...
-
Technology
Curastory: Unlocking Sustainable Monetization For Content Creators
March 4, 2025This year is projected to be the first time that monthly social media users will surpass...
-
Commentary
Fashion Week Spotlight: Influencers Take Over Milan And Paris Runways
March 3, 2025Recent fashion weeks in Milan and Paris showcased the growing influence of celebrity ambassadors on brand...
-
Agency
The Investment-Execution Gap: Why Brands Miss The Mark With Creator Marketing Despite Record Spending
March 3, 2025As companies pour millions into creator marketing, many continue to fall short of success. Influencity CEO...
-
Commentary
Australian Influencer Marketing Council Welcomes Four New Members
February 28, 2025The Australian Influencer Marketing Council (AiMCO) has expanded its member base to over 120 partners with...
-
Commentary
Creator Partnerships Emerge As Essential Social Media Strategy For Brands In 2025
February 28, 2025Content creators are quickly becoming the driving force behind social media engagement for brands, with impressive...
-
Technology
‘The Matrix’ Visual Effects Designer Launches Content Platform And Creator Marketplace Connecting Filmmakers, Audiences
February 27, 2025“The Matrix” visual effects designer and Academy Award-winner John Gaeta has introduced escape.ai, a new digital...
-
Commentary
TikTok Shows Highest ROI Among Digital Channels In Nordic Markets, Dentsu Study Finds
February 26, 2025A new marketing mix modeling study conducted by Dentsu reveals that TikTok delivers the strongest short-term...
-
Platform
TikTok-Like News App Debuts Amid ‘Decline’ Of Conventional Journalism
February 26, 2025Noosphere, a new premium news platform designed to bundle content from independent journalists, has launched with...
-
Platform
YouTube Premium Lite To Exclude Music Access
February 25, 2025Google plans to reintroduce a more affordable YouTube Premium subscription that excludes YouTube Music, responding to...
-
Platform
ByteDance Surges Back To Favor As Value Tops $400B Despite TikTok Challenges
February 24, 2025SoftBank Group’s Vision Fund leads a wave of major investors bumping up ByteDance‘s valuation beyond the...
-
Technology
Influencers Explain How PayPal’s Money-Saving Browser Extension Honey Short-Changes Them
February 24, 2025PayPal’s Honey browser extension faces legal challenges from content creators who claim the platform diverts affiliate...
-
Agency
Trending Travel: Amplifying Micro Influencer Voices To Drive Travel Marketing
February 24, 2025Trending Travel turned the standard influencer marketing model upside down by becoming a million-follower platform itself...
Trending
