Stories By Nii A. Ahene
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Influencer
Inside the Business Of Cosplay And Streaming With Stella Chuu
September 27, 2024Stella Chuu never planned on making a living by dressing up as video game and anime...
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Commentary
Instagram Makes A Comeback As Beauty Content Sees 68% Surge In Video Views [REPORT]
August 12, 2024Influencer marketing platform Traackr has released its “State of Influence: Beauty 2024” study. The report, which...
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Commentary
Creator Economy Job Listings Surge 66% In Q2: Which Skills Are Most In Demand? [REPORT]
August 5, 2024The creator economy job market is experiencing significant growth, with job listings increasing by 66% from...
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Commentary
Influencers Shape Gen Z Holiday Shopping Decisions [REPORT]
August 5, 2024New research by creator-driven marketing platform LTK reveals major trends in consumer behavior for the 2024...
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Commentary
14 Top Brands Cracked The TikTok Code With This Simple Strategy [REPORT]
August 3, 2024A new study by creator marketing platform CreatorIQ outlines the strategies employed by top-performing brands on...
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Influencer
Mukbang Maven: Sa Nguyen’s Unfiltered Approach To Content Creation
August 1, 2024In the blink of an eye, Sa Nguyen went from filming late-night ramen videos to becoming...
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Commentary
[REPORT] 1,500+ New Brands Just Jumped Into Podcast Ads, Spending Surges 22% Y-o-Y
July 31, 2024Magellan AI released its Quarterly Benchmark Report for Q2 2024, which noted that podcast advertising continues...
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Commentary
The Surprising Reason 50% Of Consumers Make Purchases On Social Media [REPORT]
July 31, 2024EMARKETER released a report revealing that nearly half of U.S. consumers say creator content has influenced...
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Influencer
Aaron Burriss The VidCon Veteran: A Decade Of Insights From The Creator Economy’s Biggest Event
July 30, 2024For Aaron Burriss, VidCon isn’t just an annual event – it’s a barometer for the entire...
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Influencer
Morgan Gold And The New Homesteaders: How Social Media Is Fueling A Back-To-The-Land Movement
July 30, 2024As the pandemic hit, millions turned to Morgan Gold to learn how to grow their own...
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Strategy
[REPORT] Social Media Pros Reveal: The One Metric That Matters Most In 2024 Benchmarking
July 26, 2024Hootsuite has released its Q2 2024 social media benchmarks report, which provides marketers with insights into...
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Commentary
[REPORT] Global Streaming Surges 15%: Which Genre Is Leading The Charge?
July 22, 2024Luminate released its new Midyear Music Report, revealing significant shifts in consumption patterns and genre preferences...
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Commentary
[REPORT] Video Killed The Photo Star: The Content Type Over 50% Of Influencers Are Embracing
July 19, 2024IZEA has released its annual study to provide insights for marketing partners, educate decision-makers on social...
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Commentary
[REPORT] Creative Content Reigns Supreme: The Factor Behind Nearly 50% Of Sales Lift
July 18, 2024NCSolutions (NCS) has released new research highlighting the impact of creative content on advertising effectiveness and...
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Commentary
[REPORT] 61% Of Zillennials Say Their Generation Defines Them: What This Means For Marketers
July 18, 2024A new report from PYMNTS Intelligence, titled “Generation Zillennial: How They Shop,” defines zillennials as consumers...
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Commentary
[REPORT] 73% Of Consumers Look To Creators For Purchase Decisions: The Rise Of Everyday Experts
July 18, 2024A new report from Stripe Theory reveals a significant shift in influencer marketing. The study, conducted...
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Commentary
[REPORT] Nearly 40% Of Surveyed Americans Demand Transparency From AI Influencers – How Brands Are Responding
July 17, 2024A new survey by The Influencer Marketing Factory reveals that 36% of respondents believe artificial intelligence...
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Commentary
[REPORT] Influencers 1.9x More Likely To Shop On Amazon Weekly – What This Means For Brands
July 17, 2024A new study by IZEA Worldwide reveals valuable insights into the relationship between influencers, UK consumers,...
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Commentary
[REPORT] Authenticity Vs. Follower Count: The Shifting Priorities In Influencer Marketing
July 16, 2024A new report from Sprout Social reveals shifting priorities in influencer marketing. Generational differences are emerging...
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Commentary
[REPORT] The ‘Sweet Spot’ For Brand Engagement In TikTok Trends
July 16, 2024A new report from Billion Dollar Boy (BDB), a global creative agency, reveals insights into the...
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Platform
YouTube’s CPO Unveils 6 Shorts Tools To Elevate Creators’ Game
July 15, 2024YouTube’s Chief Product Officer Johanna Voolich announced six new tools for YouTube Shorts to enhance content...
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Commentary
[REPORT] Top 3 Factors That Make Canadians Trust Influencer Recommendations
July 15, 2024A new report by IZEA Worldwide reveals the key factors that drive trust in influencer marketing...
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Commentary
New TikTok Threat: AI-Generated Political Hoaxes Rack Up Hundreds Of Millions Of Views
July 12, 2024A network of TikTok accounts using AI-generated voiceovers to spread political misinformation has amassed over 380...
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Commentary
[REPORT] Human Influencers Earn 46X More Than AI: The Shocking Gap In Social Media Marketing
July 3, 2024Twicsy’s new study, “AI Influencers Are Growing Fast But Still Far Behind Their Human Counterparts,” reveals...
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Commentary
[REPORT] Top 4 Factors Influencing Travel Decisions In 2024
July 3, 2024The Growth Distillery, a market research firm, has released a new report detailing the shifting state...
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