Stories By Nii A. Ahene
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Commentary
[REPORT] Food & Drink Reign Supreme: 30% Of Consumers Prefer This Influencer Content
July 1, 2024A new report from Sprout Social, which surveyed 2,000 consumers and 300 influencers across the US...
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Commentary
[REPORT] Emotion Drives Brand Memory: New Research Uncovers The Secret To Influencer Marketing Success
June 28, 2024Influencer, a marketing agency specializing in creator partnerships, has released new research demonstrating the effectiveness of...
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Commentary
[REPORT] Black Voter Disinformation Crisis: 3 Key Narratives Threatening 2024 Engagement
June 28, 2024A new report from Onyx Impact, titled “The Black Online Disinformation Landscape 2024,” identifies three key...
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Commentary
[REPORT] TikTok Overtakes X For News: Why 13% Of People Are Turning To The Video App
June 26, 2024Reuters Institute has released the Digital News Report 2024. The study, which surveyed almost 100,000 people...
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Commentary
Bracing For Post-TikTok Social: 20 Industry Voices Discuss Creators’ And Users’ Next Destinations
April 30, 2024President Biden has escalated the pressure on TikTok by signing a law that gives its Chinese...
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Brand
IGN Is Bringing The Creator Experience To Life In Partnership With TikTok, Amazon, Netflix
April 25, 2024Gaming and entertainment platform IGN announced it has partnered with TikTok to bring forth an exciting...
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Technology
Move Over Verizon, AT&T, Creator Owned Mobile Networks That Connect Fans To Their Favorite YouTubers? This Company Plans To Make That Happen
April 1, 2024Founded in 2024, PassionFruit is a startup aiming to be the leading platform for creators to...
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Agency
Ben Deaney on MANA Talent Group’s Approach to Talent Management in the Creator Economy
March 7, 2024MANA Talent Group is a creator economy talent management agency founded through the merger of three...
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Agency
LinkedIn’s “YouTube Moment”: Why Ex-Mekanism Execs Are Betting Big on the Platform’s Creator Potential
March 7, 2024Former Mekanism Execs Brendan Gahan and Mandi Hopper are partnering to launch a new Linkedin influencer...
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Technology
Join Brands: Aligning Brands And Micro/Nano-Influencers For UGC At Scale
February 14, 2024Ian Sells is no stranger to building online communities. As the founder of Million Dollar Sellers,...
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Technology
Managing Distributed Fanbases: Glystn Consolidates Cross-Platform Creator Communities
February 14, 2024Ethan Fassett draws from over 20 years in Silicon Valley to tackle an emerging challenge: helping...
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Technology
Thece Bridges Brands To Creators Through Innovative Esports And Gaming Campaigns
February 9, 2024Thece, founded in 2018 by CEO Zachary Rozga, aims to foster consumer engagement between brands and...
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Technology
URLgenius: Empowering Influencers to Capitalize on Their Audiences
February 8, 2024URLgenius is a cloud-based platform that allows marketers to create links that intelligently open specific screens...
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Technology
Democratizing Video Content Creation: How Minvo Aims To Unlock For Everyday Experts
February 6, 2024Founded in June 2022 by David Salib, Minvo (formerly Momento.fm) provides a platform to streamline video...
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Influencer
Singaporean Andy Yong’s Social Media Rise: From Photography Hobbyist To Full-Time Creator
February 6, 2024Andy Yong began posting photos on Instagram in 2016 as a casual hobby, attracted by the...
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Influencer
Minding The Gap: How Fumi Desalu-Vold Fills Unmet Needs For Underserved Audiences
February 6, 2024When Fumi Desalu-Vold’s husband suggested she start a YouTube channel in 2013, the then 40-something wasn’t...
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Influencer
Keeping It Simple: How Moaz Tasabehji Aka CameraBro Built His Photography Empire With An IPhone
February 3, 2024Moaz Tasabehji began his career as a wedding photographer before finding viral fame on social media...
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Influencer
Meet Mallory Hudson, The Home Decor Maven Taking Over Social Media
February 3, 2024Rising social media star Mallory Hudson has rapidly grown her lifestyle brand after starting a blog...
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Technology
Famous Birthdays Enlists Creator Economy Veteran To Spearhead Pro Push
February 3, 2024Famous Birthdays, the digital media brand known for its vast database of information on internet celebrities...
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Agency
QYOU And Activision Partner On 2023’s Innovative Call Of Duty Influencer/Creator Campaign
February 3, 2024Los Angeles-based influencer marketing agency QYOU has collaborated with video game giant Activision on a unique...
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Influencer
Tracing Bianca Renee’s Influencer Story: From Casual Hair Posts To Natural Hair Authority
February 1, 2024Content Creator and natural hair/curl care expert Bianca Renee unexpectedly stumbled into influencer fame back in...
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Agency
Newly-Merged The Creator Society To Provide 360 Influencer Support
January 31, 2024The Creator Society was formed in October of 2023 through the merger of two influencer management...
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Technology
VidIQ Acquires Creator Now To Empower Emerging YouTubers
January 31, 2024Video analytics company VidIQ announced earlier this month its acquisition of Creator Now, an online education...
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Brand
FounderSix: Meet The Beauty Brand Execs Betting Big On The Next Wave Influencer Entrepreneurs
January 31, 2024Influencer-led brands are on the rise, but building a company requires more than just social media...
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Influencer
Hannah Williams: Breaking The Salary Taboo: The Rise Of Salary Transparent Street
January 31, 2024Hannah Williams started Salary Transparent Street in April 2023 to bring attention to pay disparities and...
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