Stories By Nii A. Ahene
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Agency
Trending Travel: Amplifying Micro Influencer Voices To Drive Travel Marketing
February 24, 2025Trending Travel turned the standard influencer marketing model upside down by becoming a million-follower platform itself...
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Influencer
When Creators Lead: Raymond Cua’s Case For Creative Freedom
February 24, 2025Most travel destinations want creators to hit tourist hotspots and iconic restaurants. However, not a few...
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Commentary
Study Forecasts Retail Media Becoming Cornerstone Of Consumer Goods Marketing
February 21, 2025The “2025 State of Retail Media” report, released by marketing technology firm Skai, examines how brands...
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Brand
Flipkart Taps Qoruz As Part Of Broader Creator Marketing Push
February 21, 2025Flipkart has partnered with influencer technology platform Qoruz to enhance its creator marketing capabilities starting in...
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Platform
TikTok Pushes Global E-Commerce Bid Despite Uncertain U.S. Future
February 20, 2025TikTok Shop is preparing to enter Italy, Germany, France, Japan, and Brazil with sellers able to...
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Influencer
YouTuber Kevin Paffrath Shuts Down ETF Amid Struggles With Returns, Expenses
February 19, 2025Kevin Paffrath, a financial influencer with over 2 million YouTube subscribers, is closing his Meet Kevin...
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Technology
How Fundmates Is Building The First YouTube-Focused Fintech Platform
February 18, 2025Fundmates founder & CEO Ilia Dronov says the creator economy lacks capital resources to help content...
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Talent Collectives
Slash Management: Creator Success Beyond Social Media
February 18, 2025Many TikTok stars fade after their viral moment. Not too few YouTubers plateau after early success....
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Influencer
Inside the Billion-View Business: How Top YouTube Creators Built Empires in Children’s Content
February 15, 2025Forget traditional media deals—savvy creators are building multi-million view channels by creating content directly for kids...
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Brand
Moving at the Speed of Culture: Jordan Howlett Gives His 35M Followers VIP Behind The Scenes Access to Lakers’ Blockbuster Dončić Trade
February 10, 2025When the NBA’s biggest trade bombshell of the season dropped – Luka Dončić moving to the...
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Technology
Later Expands Creator Commerce Reach With $250M Mavely Purchase
January 3, 2025Later, a leading influencer marketing and social media management platform, has acquired Mavely in a $250...
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Agency
Squad And Famous Birthdays Partner To Connect Brands With Creators
January 2, 2025Squad, an influencer marketing platform and its talent buying arm the Reiman Agency has partnered with...
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Influencer
Inside the Business Of Cosplay And Streaming With Stella Chuu
September 27, 2024Stella Chuu never planned on making a living by dressing up as video game and anime...
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Commentary
Instagram Makes A Comeback As Beauty Content Sees 68% Surge In Video Views [REPORT]
August 12, 2024Influencer marketing platform Traackr has released its “State of Influence: Beauty 2024” study. The report, which...
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Commentary
Creator Economy Job Listings Surge 66% In Q2: Which Skills Are Most In Demand? [REPORT]
August 5, 2024The creator economy job market is experiencing significant growth, with job listings increasing by 66% from...
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Commentary
Influencers Shape Gen Z Holiday Shopping Decisions [REPORT]
August 5, 2024New research by creator-driven marketing platform LTK reveals major trends in consumer behavior for the 2024...
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Commentary
14 Top Brands Cracked The TikTok Code With This Simple Strategy [REPORT]
August 3, 2024A new study by creator marketing platform CreatorIQ outlines the strategies employed by top-performing brands on...
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Influencer
Mukbang Maven: Sa Nguyen’s Unfiltered Approach To Content Creation
August 1, 2024In the blink of an eye, Sa Nguyen went from filming late-night ramen videos to becoming...
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Commentary
[REPORT] 1,500+ New Brands Just Jumped Into Podcast Ads, Spending Surges 22% Y-o-Y
July 31, 2024Magellan AI released its Quarterly Benchmark Report for Q2 2024, which noted that podcast advertising continues...
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Commentary
The Surprising Reason 50% Of Consumers Make Purchases On Social Media [REPORT]
July 31, 2024EMARKETER released a report revealing that nearly half of U.S. consumers say creator content has influenced...
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Influencer
Aaron Burriss The VidCon Veteran: A Decade Of Insights From The Creator Economy’s Biggest Event
July 30, 2024For Aaron Burriss, VidCon isn’t just an annual event – it’s a barometer for the entire...
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Influencer
Morgan Gold And The New Homesteaders: How Social Media Is Fueling A Back-To-The-Land Movement
July 30, 2024As the pandemic hit, millions turned to Morgan Gold to learn how to grow their own...
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Strategy
[REPORT] Social Media Pros Reveal: The One Metric That Matters Most In 2024 Benchmarking
July 26, 2024Hootsuite has released its Q2 2024 social media benchmarks report, which provides marketers with insights into...
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Commentary
[REPORT] Global Streaming Surges 15%: Which Genre Is Leading The Charge?
July 22, 2024Luminate released its new Midyear Music Report, revealing significant shifts in consumption patterns and genre preferences...
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Commentary
[REPORT] Video Killed The Photo Star: The Content Type Over 50% Of Influencers Are Embracing
July 19, 2024IZEA has released its annual study to provide insights for marketing partners, educate decision-makers on social...
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