Stories By Nii A. Ahene
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Commentary
[REPORT] Creative Content Reigns Supreme: The Factor Behind Nearly 50% Of Sales Lift
July 18, 2024NCSolutions (NCS) has released new research highlighting the impact of creative content on advertising effectiveness and...
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Commentary
[REPORT] 61% Of Zillennials Say Their Generation Defines Them: What This Means For Marketers
July 18, 2024A new report from PYMNTS Intelligence, titled “Generation Zillennial: How They Shop,” defines zillennials as consumers...
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Commentary
[REPORT] 73% Of Consumers Look To Creators For Purchase Decisions: The Rise Of Everyday Experts
July 18, 2024A new report from Stripe Theory reveals a significant shift in influencer marketing. The study, conducted...
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Commentary
[REPORT] Nearly 40% Of Surveyed Americans Demand Transparency From AI Influencers – How Brands Are Responding
July 17, 2024A new survey by The Influencer Marketing Factory reveals that 36% of respondents believe artificial intelligence...
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Commentary
[REPORT] Influencers 1.9x More Likely To Shop On Amazon Weekly – What This Means For Brands
July 17, 2024A new study by IZEA Worldwide reveals valuable insights into the relationship between influencers, UK consumers,...
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Commentary
[REPORT] Authenticity Vs. Follower Count: The Shifting Priorities In Influencer Marketing
July 16, 2024A new report from Sprout Social reveals shifting priorities in influencer marketing. Generational differences are emerging...
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Commentary
[REPORT] The ‘Sweet Spot’ For Brand Engagement In TikTok Trends
July 16, 2024A new report from Billion Dollar Boy (BDB), a global creative agency, reveals insights into the...
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Platform
YouTube’s CPO Unveils 6 Shorts Tools To Elevate Creators’ Game
July 15, 2024YouTube’s Chief Product Officer Johanna Voolich announced six new tools for YouTube Shorts to enhance content...
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Commentary
[REPORT] Top 3 Factors That Make Canadians Trust Influencer Recommendations
July 15, 2024A new report by IZEA Worldwide reveals the key factors that drive trust in influencer marketing...
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Commentary
New TikTok Threat: AI-Generated Political Hoaxes Rack Up Hundreds Of Millions Of Views
July 12, 2024A network of TikTok accounts using AI-generated voiceovers to spread political misinformation has amassed over 380...
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Commentary
[REPORT] Human Influencers Earn 46X More Than AI: The Shocking Gap In Social Media Marketing
July 3, 2024Twicsy’s new study, “AI Influencers Are Growing Fast But Still Far Behind Their Human Counterparts,” reveals...
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Commentary
[REPORT] Top 4 Factors Influencing Travel Decisions In 2024
July 3, 2024The Growth Distillery, a market research firm, has released a new report detailing the shifting state...
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Commentary
[REPORT] Food & Drink Reign Supreme: 30% Of Consumers Prefer This Influencer Content
July 1, 2024A new report from Sprout Social, which surveyed 2,000 consumers and 300 influencers across the US...
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Commentary
[REPORT] Emotion Drives Brand Memory: New Research Uncovers The Secret To Influencer Marketing Success
June 28, 2024Influencer, a marketing agency specializing in creator partnerships, has released new research demonstrating the effectiveness of...
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Commentary
[REPORT] Black Voter Disinformation Crisis: 3 Key Narratives Threatening 2024 Engagement
June 28, 2024A new report from Onyx Impact, titled “The Black Online Disinformation Landscape 2024,” identifies three key...
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Commentary
[REPORT] TikTok Overtakes X For News: Why 13% Of People Are Turning To The Video App
June 26, 2024Reuters Institute has released the Digital News Report 2024. The study, which surveyed almost 100,000 people...
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Commentary
Bracing For Post-TikTok Social: 20 Industry Voices Discuss Creators’ And Users’ Next Destinations
April 30, 2024President Biden has escalated the pressure on TikTok by signing a law that gives its Chinese...
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Brand
IGN Is Bringing The Creator Experience To Life In Partnership With TikTok, Amazon, Netflix
April 25, 2024Gaming and entertainment platform IGN announced it has partnered with TikTok to bring forth an exciting...
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Technology
Move Over Verizon, AT&T, Creator Owned Mobile Networks That Connect Fans To Their Favorite YouTubers? This Company Plans To Make That Happen
April 1, 2024Founded in 2024, PassionFruit is a startup aiming to be the leading platform for creators to...
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Agency
Ben Deaney on MANA Talent Group’s Approach to Talent Management in the Creator Economy
March 7, 2024MANA Talent Group is a creator economy talent management agency founded through the merger of three...
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Agency
LinkedIn’s “YouTube Moment”: Why Ex-Mekanism Execs Are Betting Big on the Platform’s Creator Potential
March 7, 2024Former Mekanism Execs Brendan Gahan and Mandi Hopper are partnering to launch a new Linkedin influencer...
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Technology
Join Brands: Aligning Brands And Micro/Nano-Influencers For UGC At Scale
February 14, 2024Ian Sells is no stranger to building online communities. As the founder of Million Dollar Sellers,...
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Technology
Managing Distributed Fanbases: Glystn Consolidates Cross-Platform Creator Communities
February 14, 2024Ethan Fassett draws from over 20 years in Silicon Valley to tackle an emerging challenge: helping...
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Technology
Thece Bridges Brands To Creators Through Innovative Esports And Gaming Campaigns
February 9, 2024Thece, founded in 2018 by CEO Zachary Rozga, aims to foster consumer engagement between brands and...
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Technology
URLgenius: Empowering Influencers to Capitalize on Their Audiences
February 8, 2024URLgenius is a cloud-based platform that allows marketers to create links that intelligently open specific screens...
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