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Best Beauty Affiliate Programs in 2023
If you’re reading this guide, you’re probably considering what the best beauty affiliate programs of 2023 are and which ones you should sign up for.
If that’s the case, then you’re in the right place – the beauty industry has a ton of amazing affiliate programs that offer great benefits. This is primarily due to the fact that the market volume for this niche is $42.18bn in 2023 seeing as most consumers are prone to making beauty product purchases on a recurring basis.
In fact, according to data from Statista, the beauty industry is expected to grow annually by 3.74% with no signs of slowing.
This all means that there’s money to be made in this niche due to the projected growth and the fact that beauty products are easy to promote. Signing up for beauty-related affiliate programs is a great way for content creators to expand their income streams in a sustainable way.
For this guide, we’ve compiled a detailed list of the best beauty affiliate programs that you can sign up for this year in order to start making commissions on sales while promoting some of your best-kept secrets.
The Best Beauty Affiliate Programs Of 2023
- Sephora
We thought we’d start this list off strong with Sephora.
The company carries an extensive catalog of over 13,000 beauty and skincare products – some of which are leading brands. Their website offers everything from niche cosmetics such as Korean beauty brands, luxury lines from top brands, and even their own collection of beauty products.
Sephora has affiliate programs through Sovrn and Skimlinks that cater to creators globally. They pay up to 10% per successful sale.
If you’re interested in their more niche affiliate programs that are market-specific, then you can check out Impact and Rakuten.
Once signed up, you’ll gain access to a ton of marketing collateral to help you promote their products, as well as new product launches and affiliate newsletters. The brand also offers its consumers free shipping when spending over a certain amount, free samples, and great discounts, which are all great selling points that will help you convert sales.
You can read our in-depth review of Sephora’s affiliate program here.
- Ulta Beauty
Ulta Beauty is one of the leading beauty retailers in the U.S. with thousands of locations nationwide. The brand carries a variety of different brands, and products in every beauty vertical including nailcare, haircare, fragrances, makeup, cosmetics, and so on.
Some of the key benefits include high commission rates, free shipping, and exclusive discounts that you can offer your audience.
You can sign up for the Ulta Beauty program by completing an online form. The brand is known for being exclusive when it comes to its ambassadors and there are some requirements you’ll need to meet in order to be able to join.
If you’re interested in finding out more about the Ulta influencer program then you can check out our detailed guide here.
- Nordstrom
Nordstrom is a major U.S. retailer and department store that offers a wide range of brands and products within the beauty niche. Everything from skincare to haircare and everything in between can be found on Nordstrom.
You can register for Nordstrom’s affiliate program on Rakuten, and based on your site and performance, the brand pays up to 11% commissions per closed sale on all products except gift cards, with a variable cookie duration of up to 14 days.
Your commission earnings will be paid out monthly as long as you meet the minimum threshold of $25.
As with most affiliate programs, Nordstroms offers their creators a ton of resources and tools to make their job easier. Including, exclusive offers, and marketing collateral.
Check out this article if you’re interested in learning more about Nordstrom’s affiliate program.
- Chanel
Next up we’ve got Chanel, the luxury French fashion house that was created by none other than Coco Chanel. The brand is one of the biggest names in the beauty and makeup niche – they have boutiques located all over the world generating an estimated multi-billion dollar revenue.
The brand sells fragrances, makeup, skincare, and beauty products.
Chanel’s affiliate program is available exclusively through Sovrn, and the commission rate is approximately 9% per closed sale.
- MAC Cosmetics
MAC Cosmetics is available in over 100 countries offering incredible brand recognition – most people are familiar with the brand which is always a benefit when choosing affiliate programs because it makes promoting the products easier. The brand is owned by Estée Lauder and has worked with countless celebrities including Rihanna.
The company offers affiliate programs through various platforms such as:
The average sale price is $70 and the program offers a medium commission rate of 2.7%.
- SkinStore
SkinStore is another great option if you’re wanting to have access to multiple brands and products under one affiliate program.
Similarly to Nordstrom, Ulta Beauty, and Sephora, SkinStore carries a large catalog of 350+ brands offering a wide variety of products in hair care, makeup, skincare, and beauty.
The brand has a great customer-facing reward program and free shipping options within the U.S. which have helped to keep SkinStore fans coming back for more.
The brand has multiple affiliate programs hosted on different platforms, with the main one being AWIN. You can find the other programs listed below:
They offer a commission rate of 8% paired with a 30-day cookie period.
- Fenty Beauty
Fenty Beauty is the brainchild of the world-famous pop star Rihanna. Their main selling point has always been inclusivity, something that is also a key priority for the Stars clothing brand as well.
The company offers a large variety of makeup products in 40+ shades.
Fenty Beauty has an exclusive affiliate program with FlexOffers, offering a 7-day cookie period and approximately a 10% commission rate on closed sales.
- Kiehl’s
Next up we’ve got Kiehl’s – the brand has been around since 1851 and is now owned by the L’Oreal company. They offer a wide range of haircare, body care, and skincare products, all of which pride themselves in being paraben and chemical free.
A major selling point is that customers are offered free shipping on all orders, no matter the cart price.
The brand hosts their affiliate programs on Sovrn and FlexOffers, offering a commission rate on sales of 8%. They also have country-specific programs which can be found on Awin and Skimlinks.
As with other programs mentioned in this guide, Kiehl’s provides affiliates with brand collateral and exclusive promotions to help them create content and generate conversions.
- Clinique
Clinique is yet another beauty brand owned by Estée Lauder Companies. The brand offers everything from skincare to toiletries and can be found in major retailers both online and in physical stores nationwide.
Some of their unique selling points include:
- Free shipping
- Free returns
- Free samples
- Tailored product recommendations
You can sign up for Clinique’s main affiliate program on FlexOffers, where the brand offers a weekly cookie period and a commission rate of 10% on all finalized sales.
Like other brands, Clinique also offers country-specific programs on Rakuten, Sovrn, and Skimlinks. So, if you’re based outside of the U.S. you can still apply!
- Charlotte Tilbury
Charlotte Tilbury was founded in 2013 by a British celeb makeup artist who rose to popularity due to her work with major brands such as Burberry and Armani. The brand has markets in 70-plus countries and is available in popular online stores such as ASOS and Sephora.
Some of the amazing perks customers receive are free samples, shipping, and returns.
The brand offers its affiliate program on a number of networks, with commission rates of 15% per closed sale. Here are the networks where you can find CT’s program:
The average checkout price is approximately 90$.
- NARS Cosmetics
Nars has been around since 1994 when François Nars – a famous French makeup artist – launched a collection of twelve signature lipsticks
Since then, the company has extended its product range to offer a variety of different makeup and skincare products including concealer, eyeshadows, primers, and foundations.
You can sign up for NARS Comestics’ U.S. affiliate program on Pepperjam. The brand offers an 8% commission rate on all conversions and a 7-day cookie period.
If you’re based outside of the U.S. you can also find country-specific programs on Skimlinks, including their global program on Sovrn and FlexOffers.
- SkinCeuticals
As with other brands mentioned in this guide, SkinCeuticals is also owned by the beauty giant L’Oréal. They have markets in 25 countries and sell products via spas, surgeries, dermatologists, and pharmacies.
The brand’s key selling point is that each product is backed by research, specifically skin cancer research. The company also offers all its customers free shipping.
The popular brand offers its affiliate program on a wide range of networks, such as:
SkinCeuticals provides a 5% commission rate with a short-lived cookie window of 24 hours. Some of the main perks for affiliates include a full support team, creative materials, exclusive offers, campaigns, and increased earning potential for top affiliates.
- OSEA
OSEA Malibu is known for its vegan-friendly and clean skincare products. They’ve become increasingly popular due to the growing consumer demand for sustainable beauty options, and with Gen Z and millennials growing interest in the unnecessary chemicals found in conventional beauty staples, it seems that OSEA is unstoppable.
The brand has even worked to create sustainable packaging as well as formulations to protect ecosystems while also delivering tons of benefits to the end user.
Osea Malibu offers an in-house affiliate program, and if you’re interested in signing up you’ll also receive a welcome package that includes some of their most popular products worth over 250$.
Other key benefits include:
- A whopping 16% commission rate on all finalized sales.
- Exclusive promotions, launches, and events.
- Free products.
If you’re interested in learning more about OSEA’s affiliate program check out our dedicated guide here.
- Caudalie
Lastly, this guide wouldn’t be complete if we didn’t include the all-star affiliate program that Caudalie has to offer.
The brand is well known for its clean beauty staples thanks to its accessible price points. Caudalie has been around for decades and received multiple celeb endorsements regularly, with loyal customers all over the globe.
You can find their affiliate program hosted on a variety of different networks:
They offer their affiliates an 8% commission rate on all finalized sales, which is pretty decent when compared to other beauty brands.
We have an entire guide dedicated to Caudalie’s influencer program which you can check out if you’re interested in learning more.
Conclusion
As you can see, there are plenty of options when it comes to beauty affiliate programs – from retail stores that carry every brand under the sun to company-specific affiliate programs, there’s no shortage of options.
If you’re a beauty content creator you’ll want to first spend some time researching each brand before registering. The better option would be to promote products that you already use and love, and your audience will be more receptive thanks to the authenticity of the recommendation.
Ulta and Sephora can be great starting points because they allow you to pick from a wide range of brands’ products to promote, which is ideal if you’re someone who uses a variety of different companies’ products throughout your beauty regime.
Once you sign up and get approved all you need to do is create content that your audience will love, all while having fun doing it!
