Beautycon announced its 2024 lineup for its annual beauty industry event, featuring hairstylist Jonathan Van Ness and Summer Fridays co-founders Marianna Hewitt and Lauren Ireland. 

The two-day event, scheduled for November 2-3 at Buttercup Venues in Los Angeles, will showcase beauty trends and industry insights.

Under the management of Refinery29, a global women’s media platform, Beautycon ’24 has introduced new elements to its program:

1. Masterclass Stage: Live interviews and product demonstrations with industry figures, including Van Ness and the Summer Fridays founders.
   
2. Beauty School: Learning experiences led by celebrity stylists and creators, featuring makeup artist Sir John, known for his work with Beyoncé, and hairstylist Justine Marjan.
   
3. Creator’s Studio: A space designed for content creation.
   
4. VIP Creator Bag: A curated gift bag selected by beauty editors.
   
5. Buseum: Installations showcasing beauty product history and trends.
   
6. SOKO MRKT: A marketplace for emerging beauty brands.

“We are changing the game with this year’s event and plan to go deep into the future of beauty with real talk from top voices, cutting-edge products, global trends, and up-close interactions with the industry’s best,” Sophia Dennis, Beautycon’s Head of Programming, said in a press release.

The event attracts hundreds of thousands of in-person and digital attendees at Buttercup Venues in Los Angeles. Early bird pricing is available through September 2.

Beautycon, founded in 2012, has hosted millions of attendees globally. Dubbed the “Super Bowl of beauty” by Vogue, the high-profile festival closed in 2021 amid financial turbulence but came back in 2023.

As a Refinery29 subsidiary, it aims to blend the media platform’s established beauty authority with Beautycon’s reach.

In the coming weeks, Beautycon’s website and social media channels will announce additional speakers and participating brands.