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Commentary
TikTok Shop Drives Over $700 Annual Spend Per User, Research Shows
March 21, 2025PartnerCentric’s new research, surveying 1,002 Americans aged 18-60, reveals that 37% of TikTok users have purchased...
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Commentary
IPL 2025 To See $66 Million In Influencer Marketing Spend, Research Shows
March 21, 2025Brands are expected to invest $66 million (₹550 crore) in influencer-led campaigns during the Indian Premier...
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Platform
TikTok Launches AMBER Alerts In The U.S.
March 21, 2025TikTok is expanding its AMBER Alert system in the United States after a successful Texas pilot...
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Talent Collectives
UTA Expands UK Creator Division With Signings Of Jack Edwards, Madame Joyce, Lewis Goodall
March 21, 2025UTA has signed three prominent UK creators for global representation across all areas as part of...
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Commentary
Study Analyzes Role Of Micro-Influencers In Shaping Gen Z Perspectives
March 21, 2025New research from Temple University suggests that companies targeting Gen Z consumers may achieve better results...
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Brand
Cetaphil Pivots To Community Engagement With SkinLabs Campaign
March 21, 2025Galderma's skincare brand Cetaphil launched a science-focused experiential marketing initiative in response to consumer research findings,...
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Technology
The Trust Economy: Why People Believe Employees Over CEOs
March 21, 2025Contemporary marketing practices are demonstrating the value of incorporating trust into strategies and developing campaigns around...
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Influencer
The Psychological Strategist: How Hannah Houg Turns Human Behavior Into Profitable Content
March 21, 2025Behind every million-dollar ad campaign lies a fundamental truth about human behavior. Hannah Houg has built...
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Brand
Mapping The Unknown: How Communiqué Is Building Africa’s Creator Economy Infrastructure
March 21, 2025When David Adeleke began talking to investors about Africa's creator economy, he kept encountering the same...
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Technology
Focusing On Purpose And Quality: WavMaker Offers Different Approach To Creator Audio Needs
March 20, 2025Copyright claims against creators are increasing, and it’s not a healthy sign for the creative industry....
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Brand
Wonder Acquires Tastemade To Expand Reach, Ad Program Through Content Production
March 20, 2025Food-delivery startup Wonder has acquired Tastemade for approximately $90 million, according to sources familiar with the...
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Brand
Guinness Smooth Taps Uganda Influencers For Upcoming ‘Make It Yours’ Campaign
March 20, 2025Guinness Smooth has introduced a new brand identity and announced partnerships with prominent Ugandan creative talents...
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Commentary
TikTok Algorithm Surprise: Longer Videos Outperform Short-Form Content, Study Reveals
March 20, 2025An analysis of 1.1 million TikTok videos reveals that despite the platform's reputation for brief content,...
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Platform
YouTube For Android TV Makes Podcasts More Accessible With Dedicated Tab
March 20, 2025YouTube is expanding its podcast offerings on large-screen devices with a new dedicated "Podcasts" tab now...
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Commentary
Study Shows How Podcast ‘Super Listeners’ Drive Marketing ROI
March 20, 2025Podcast "super listeners" who consume more than eight hours of content weekly show higher engagement with...
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Technology
Google Introduces Podcast-Style AI Tool To Convert Documents Into Audio Conversations
March 20, 2025Google is expanding its Gemini AI capabilities with two new features: Audio Overview, which transforms documents...
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Brand
Oregon State Athletics Relaunches NIL Marketplace To Facilitate Brand Deals For Student-Athletes
March 20, 2025Oregon State University Athletics has partnered with Teamworks Influencer to relaunch "The Woodshop," a marketplace designed...
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Commentary
YAAP Report Shares Roadmap For Influencer Marketing In 2025
March 19, 2025YAAP Digital has released a comprehensive report on influencer marketing based on interviews with 50 CMOs...
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Commentary
Research Highlights Vital Gaps Between Creators And Brands
March 19, 2025New research from Influencer Ltd. highlights challenges and opportunities in the growing creator economy, where brands...
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Platform
Top GOP Lawmaker Cautions Trump About TikTok Policy
March 19, 2025Rep. John Moolenaar, Chair of the House's Select Committee on Countering China, has issued clear requirements...
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Platform
TikTok Likely To Be Sold Before April Deadline, Says U.S. VP Vance
March 19, 2025U.S. Vice President JD Vance expressed confidence that a high-level agreement for TikTok's sale will materialize...
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Platform
YouTube Launches Initiative To Enhance Youth’s Online Experience And Promote Quality Content
March 19, 2025YouTube has partnered with over a dozen regional content creators and distributors from ten countries to...
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Commentary
Must-Attend Creator Economy Events In April 2025
March 19, 2025The creator economy's prominence at this year’s SXSW—evidenced by overflowing YouTube sessions and creator-centered brand activations—demonstrates...
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Technology
Ukreate, Billion Dollar Brands Partner To Enhance Influencer Marketing Offering
March 19, 2025Ukreate has entered a strategic alliance with Billion Dollar Brands to develop new approaches for connecting...
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