Social media platform BeReal announced the official launch of its native advertising platform in the United States, targeting its predominantly Gen Z user base. The company has appointed former TikTok executive Ben Moore as U.S. Managing Director to oversee the expansion.

User Demographics and Platform Growth

BeReal reports over 40 million monthly active users globally, 85% of whom are Gen Z. According to company data, more than 50% of users engage with the platform six days per week, with the U.S., Japan, and France representing the top markets.

The app, which prompts users to share unfiltered content once daily, was founded in 2019 and became the #1 social networking app in Apple’s App Store in 2022, earning “App of the Year” honors. In June 2024, mobile gaming company Voodoo acquired BeReal for €500 million.

Advertising Products and Brand Partners

BeReal’s advertising formats mirror its user experience, featuring:

• Targeted In-Feed Ads: Integrated within BeReal’s content stream
• High-Impact Takeovers: Exclusive daily ad placements

The platform has already attracted over 200 advertisers, including Nike, Netflix, and Amazon. Levi’s reports achieving five times higher engagement on BeReal than other social networks.

Image credit: BeReal

Corporate Strategy

Moore, who previously led global media buying partnerships at TikTok, is building a commercial team focused on sales, partnerships, and user growth. The company has also appointed Ian Lutfiyya as Director of Agency Partnerships, bringing experience from Google, Meta, and Snap.

Following Voodoo’s acquisition last year, BeReal is expanding its monetization strategy while maintaining its positioning as an authentic social platform.

“BeReal stands apart as one of the only real social networks,” Moore stated in a press release. “It’s where real connections happen, and that’s exactly where meaningful brand engagement can thrive.”