Connor Gaydos and Peter McIndoe, the social media influencers behind the viral “Birds Aren’t Real” phenomenon, have acquired and relaunched the Enron brand, transforming the defunct energy company’s identity into their latest performance art venture.

According to Fortune, citing United States Patent and Trademark Office documents, Gaydos’s LLC purchased Enron’s branding in May 2020 for $275. Gaydos has since listed himself as Enron’s CEO on LinkedIn.

The revival launched on December 2, 2024, with a generic advertisement announcing “We’re back,” accompanied by Enron’s signature angled “E” logo. The brand’s new website offers merchandise, including T-shirts and puffer vests, with a countdown timer suggesting additional announcements in five days. The website’s Terms of Use and Conditions of Sale explicitly state that the “website is First Amendment protected parody, represents performance art and is for entertainment purposes only.”

Fortune notes that the approach mirrors Gaydos and McIndoe’s previous viral success with “Birds Aren’t Real,” a satirical movement that claimed the U.S. government had replaced all birds with surveillance drones. In 2021, The New York Times reported that the pair supported their fictional narrative with fabricated evidence, including fake historical documentation and movement history.

The original Enron collapsed 23 years ago and was first scrutinized by Fortune’s Bethany McLean for its unclear accounting practices. According to whistleblower Sherron Watkins in a May 2024 Fortune commentary, the eventual scandal became “one of the largest corporate frauds in history.” The company’s downfall resulted in billions lost in shareholder value and employee retirement accounts, with its former CEO and CFO serving prison sentences.

While the extent of this latest performance art piece remains unclear, the duo’s previous venture demonstrated commercial success. Their “Birds Aren’t Real” campaign generated thousands of dollars in monthly merchandise revenue.