BitStar Co., Ltd., a Tokyo-based influencer marketing platform, is expanding its operations to Indonesia, marking its first entry into the international market. The company currently serves over 5,000 domestic clients in Japan and aims to establish a presence in Southeast Asia’s largest economy through a test marketing initiative.

Strategic Partnership and Market Entry

The expansion involves a partnership with a local Indonesian company to deliver market-optimized services. BitStar has established a dedicated project team within its partner’s organization to adapt its AI-powered marketing product for Indonesian businesses.

Indonesia’s creator economy has approximately 12 million creators producing between 500,000 and one million pieces of content monthly, according to a recent report by GroupM-GOAT Indonesia. The total APAC gross merchandise value (GMV) for shoppertainment is expected to reach $1.1 trillion by 2025, up from $500 billion in 2023.

The nation’s growing youth demographic and increasing social media adoption make it a strategic choice for BitStar’s initial global expansion.

“This initiative in Indonesia marks a significant first step in BitStar’s global expansion, as we aim to become a leading platform in the creator economy,” BitStar CEO Taku Watanabe said in a news release. “By combining BitStar’s AI-driven strengths with local partnerships, we aspire to establish a new standard for marketing in the Indonesian market.”

The company plans to leverage its marketing expertise through consulting services designed to enhance local businesses’ digital marketing capabilities.

BitStar, founded in July 2014 and headquartered in Tokyo’s Shibuya district, specializes in social media marketing and P2C business.