Boohoo, the UK-based fashion e-commerce company, has announced the launch of “The boohoo Collective,” a new social commerce initiative that integrates thousands of creators into its online shopping platform. The program allows creators to curate personal storefronts on the company’s website, featuring their favorite products alongside shoppable content from TikTok and Instagram.

“We’re excited to partner with LoudCrowd to bring an exciting new shopping experience to our customers and elevate our influencer strategy across our key markets,” said Stephanie Riddell, Boohoo’s Senior Influencer and PR Manager.

Creators joining the program receive a customizable storefront on boohoo.com, where they can showcase curated looks and user-generated content. Participants can share their page and a unique discount code to earn commissions. The initiative also offers creators rewards, early access to campaign launches, and opportunities to attend exclusive events.

LoudCrowd, the technology partner behind the initiative, provides creators with a dashboard to track performance metrics such as commissions, traffic, and conversion rates. Gary Garofalo, CEO of LoudCrowd, says, “We anticipate the initiative will define the playbook in social commerce for fashion brands.”

Boohoo reports that the program aims to enhance the value of social traffic to its website by connecting social media content with product offerings and creating personalized customer journeys.