The Australian Influencer Marketing Council (AiMCO) has named award-winning content creator Brad Canning as Chair of its newly formed Influencer Advisory Sub-Committee. The Melbourne-based home, tech, and lifestyle creator with over 700,000 followers across TikTok and Instagram assumes leadership of the advisory body established in late 2024.
New Leadership to Bridge Industry Gaps
Canning will oversee the sub-committee while serving as a conduit between the advisory body and the AiMCO board. His responsibilities include close collaboration with AiMCO Managing Director Patrick Whitnall to develop and advance the sub-committee’s initiatives.
“Brad is a market-leading and award-winning creator, with a deep understanding of the industry and its unique challenges,” Whitnall said in a press release. “He is someone who has always leaned into the sector, taking the time to understand the business and best practices.”
Canning brings industry credentials to the role, having received the AiMCO Award for Best Home, Lifestyle, Travel, and Auto Creator in 2022. His work includes appearing in TikTok Australia’s first national TV campaign and collaborations with brands like IKEA and Amazon.
Additionally, his agency experience as Social Creative Lead for DDB Group Melbourne offers perspective from both creator and business standpoints.
Industry Advocacy Through Creator Representation
The sub-committee focuses on advancing creators’ position in the influencer marketing industry by tackling challenges around transparency, best practices, and leadership. Canning was first named to the group before being voted Chair by fellow committee members.
“The influencer marketing industry is ever evolving – that’s why having a dedicated space where creators can come together to discuss challenges and drive meaningful change is so important,” stated Canning. “This sub-committee isn’t just about conversations – it’s about making things easier for creators and marketers alike, ensuring the industry continues to grow in a way that benefits everyone.”
Key Priority Areas for Creator Support
As Whitnall said in an interview with Net Influencere earlier this year, the Influencer Advisory Sub-Committee identifies several priority areas to support creators’ professional development and well-being:
Financial Education: Development of comprehensive resources, including tax guides and superannuation information specifically for creators
Mental Health Support: Addressing the isolation and pressures creators face when building their businesses
Platform Access: Improving creators’ access to major platforms through collective scale rather than individual outreach
Content Innovation: Expanding opportunities in content distribution beyond social media
“First and foremost, I think that the heart, life, and soul of our industry are the creators,” Whitnall emphasized. “They must have a voice, or at least their challenges or views on our industry need to be heard.”
Image: Patrick Whitnall
Diverse Committee Representation
The 2024/25 sub-committee includes a range of voices from across the creator economy. Members include influencers Matty J, Madeleine Spencer, Taz & Alessia, Spawnpoint Media CEO Jordan Barclay, and creators Vanessa Li and Nicole Wade, owner of Princess Honeybelle.
The committee’s composition reflects a commitment to representation across both represented and unrepresented talent, with diverse voices and backgrounds.
AiMCO, formed by 30 founding partners across the industry, continues its mission of developing industry standards and collaborating with government bodies regarding regulatory requirements in the influencer marketing space.
The organization sold out two in-person events in Melbourne and Sydney earlier this year.
David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.
Image: Brad Canning
The Australian Influencer Marketing Council (AiMCO) has named award-winning content creator Brad Canning as Chair of its newly formed Influencer Advisory Sub-Committee. The Melbourne-based home, tech, and lifestyle creator with over 700,000 followers across TikTok and Instagram assumes leadership of the advisory body established in late 2024.
New Leadership to Bridge Industry Gaps
Canning will oversee the sub-committee while serving as a conduit between the advisory body and the AiMCO board. His responsibilities include close collaboration with AiMCO Managing Director Patrick Whitnall to develop and advance the sub-committee’s initiatives.
“Brad is a market-leading and award-winning creator, with a deep understanding of the industry and its unique challenges,” Whitnall said in a press release. “He is someone who has always leaned into the sector, taking the time to understand the business and best practices.”
Canning brings industry credentials to the role, having received the AiMCO Award for Best Home, Lifestyle, Travel, and Auto Creator in 2022. His work includes appearing in TikTok Australia’s first national TV campaign and collaborations with brands like IKEA and Amazon.
Additionally, his agency experience as Social Creative Lead for DDB Group Melbourne offers perspective from both creator and business standpoints.
Industry Advocacy Through Creator Representation
The sub-committee focuses on advancing creators’ position in the influencer marketing industry by tackling challenges around transparency, best practices, and leadership. Canning was first named to the group before being voted Chair by fellow committee members.
“The influencer marketing industry is ever evolving – that’s why having a dedicated space where creators can come together to discuss challenges and drive meaningful change is so important,” stated Canning. “This sub-committee isn’t just about conversations – it’s about making things easier for creators and marketers alike, ensuring the industry continues to grow in a way that benefits everyone.”
Key Priority Areas for Creator Support
As Whitnall said in an interview with Net Influencere earlier this year, the Influencer Advisory Sub-Committee identifies several priority areas to support creators’ professional development and well-being:
“First and foremost, I think that the heart, life, and soul of our industry are the creators,” Whitnall emphasized. “They must have a voice, or at least their challenges or views on our industry need to be heard.”
Image: Patrick Whitnall
Diverse Committee Representation
The 2024/25 sub-committee includes a range of voices from across the creator economy. Members include influencers Matty J, Madeleine Spencer, Taz & Alessia, Spawnpoint Media CEO Jordan Barclay, and creators Vanessa Li and Nicole Wade, owner of Princess Honeybelle.
The committee’s composition reflects a commitment to representation across both represented and unrepresented talent, with diverse voices and backgrounds.
AiMCO, formed by 30 founding partners across the industry, continues its mission of developing industry standards and collaborating with government bodies regarding regulatory requirements in the influencer marketing space.
The organization sold out two in-person events in Melbourne and Sydney earlier this year.