How Randy Osei’s Athlete Tech Group Empowers Athletes And Black Youth In Digital Careers

Randy Osei is creating new opportunities for athletes transitioning into digital careers. As founder and CEO...

“Unemployed & Afraid” Podcast Joins Australian House Of Common Network 

House of Common, an independent podcast network under Common Entertainment, announces the acquisition of “Unemployed &...

PGA TOUR Golf Creator Series Expands After Massive YouTube Success

The PGA TOUR and Pro Shop Studios announced an expansion of their creator-driven content strategy for...

LEGO, Epic Games Tap Influencer Madison Beer For LEGO Fortnite Campaign

LEGO and Epic Games launched two major updates to LEGO Fortnite in December 2024, partnering with...

How The Military Recruitment Crisis Pushed The Pentagon To Fund MrBeast, TV Stars In A Bid To Woo Gen Z

The U.S. Department of Defense approved production support for shows featuring MrBeast, Kelly Clarkson, and Guy...

Saudi Arabia Taps International Influencers To Reshape Its Global Tourism Image

The Saudi Tourism Authority (STA) announced a new partnership aimed at expanding its global influencer marketing...

P&G Subsidiary Catches Rival’s Social Media Slip-Up, Forces Influencer Posts Removal

Beauty and personal care brand Kreyol Essence LLC has removed social media content from multiple platforms...

Financial Platform Destream Announces Creator Ambassador Program After Hitting 30,000 European Users – Here’s What Early Participants Get

destream, a financial platform specializing in creator monetization, is launching a new ambassador program designed to...

Inside The NFL’s Creator Strategy To Help Gen Z Discover Football

The National Football League (NFL) is reshaping how major sports leagues connect with digital Creators and...

Inside Vestiaire Collective’s 6-Month Program Teaching Fast-Fashion Influencers The Dark Side Of Their Industry

Vestiaire Collective, a secondhand luxury retailer, recently launched an initiative to transform its relationship with fashion...

Beyond Boxing: How Netflix’s 5.5-Hour Paul Vs. Tyson Event Tested Global Internet Infrastructure

Netflix’s live streaming of the Jake Paul vs. Mike Tyson boxing match pushed global internet infrastructure...

NBA Creator Cup: Streetball Legend The Professor And Lethal Shooter Draft Star-Studded Teams

The NBA Creator Cup featured basketball skills trainer Chris “Lethal Shooter” Matthews and streetball icon The...

How TDAY Aims To Build Gen Z’s ESPN And Rewrite Sports Media For The Next Generation

Justin Leusner is creating a new model for sports media aimed at Generation Z viewers. As...

Final 75,000 MetroCards To Feature NYC Social Media Stars Before System Goes Digital

The Metropolitan Transportation Authority (MTA) has announced its final commemorative MetroCard release, featuring prominent New York...

Panasonic Taps Awaken For UGC & Influencer Marketing Campaign To Promote Shaver Range

Panasonic has partnered with independent agency Awaken to launch its new compact shaver range in Australia...

Fashion Retailer MandM Launches Influencer Ambassador Collective To Transform Budget Shopping

MandM, a fashion and sportswear retailer specializing in discounted brand-name merchandise, has announced the launch of...

Canadian Press Opens Its Newsroom Doors To Digital Creators

The Canadian Journalism Foundation (CJF) and The Canadian Press (CP) have launched a fellowship program to...

How E-Commerce Platform Alively Reshapes Wellness Through Data And Creator Partnerships

After a decade as a leading voice in the vacation rental industry and publishing a Wall...

Insulated Containers Brand Thermos Taps Micro Influencers For New Campaign

Thermos L.L.C., a 120-year-old insulated container manufacturer, has launched the “Care Campaign,” an integrated marketing initiative...

P&G Banks on Chinese Douyin Influencers as Sales Decline

Procter & Gamble (P&G) is revamping its marketing strategy on the Chinese shopping app Douyin amid...

Taco Bell Hires Gen Z Content Creator Ashley Xu to Direct Their Latest Commercial

Taco Bell has selected 22-year-old content creator Ashley Xu to direct their latest television commercial. The...

Ravensburger to Host Two Disney Lorcana Championships – What Creators and Players Need to Know

Ravensburger announced two major championship events for the Disney Lorcana Trading Card Game, set to take...