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Guinness Smooth Taps Uganda Influencers For Upcoming ‘Make It Yours’ Campaign
March 20, 2025Guinness Smooth has introduced a new brand identity and announced partnerships with prominent Ugandan creative talents...
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Oregon State Athletics Relaunches NIL Marketplace To Facilitate Brand Deals For Student-Athletes
March 20, 2025Oregon State University Athletics has partnered with Teamworks Influencer to relaunch “The Woodshop,” a marketplace designed...
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Inside Vestiaire Collective’s Mission To Educate Creators On The True Costs Of Fast Fashion
March 18, 2025On TikTok alone, the #haul hashtag has accumulated well over 60 billion views, with creators unpacking...
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BBC Studios Eyes YouTube And Digital Content Expansion With Success Of ‘Bluey’
March 17, 2025BBC Studios is scaling up its digital content strategy for hit preschool series “Bluey,” after the...
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Best Buy To Rollout Digital Storefronts For Content Creators, Influencers
March 12, 2025Best Buy plans to launch a program this spring enabling influencers and content creators to build...
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The Marathon, Not The Sprint: Matador Network’s Podcast Reveals The True Timeline of Creator Success
March 11, 2025Matador Network, a travel media company founded in 2006 with just $11,000, has survived where digital...
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SanDisk Released Creator Line Of Storage Products For Photographers, Creatives
March 7, 2025SanDisk recently introduced five new storage products targeting professional photographers and content creators, with offerings ranging...
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The Science Behind Virality: FlightStory’s Systematic Approach To Creator Success
March 6, 2025With over 21 million followers and over one billion streams across platforms, “The Diary of a...
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Brands Balancing Human Connection And AI As Technology Adoption Grows
March 6, 2025AI adoption is accelerating across the creator economy, with 91% of brands now incorporating artificial intelligence...
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Full-Spectrum Engagement: Inside DBillions’ Science Of Children’s Content That Captivates Across Cultures
March 4, 2025Conventional wisdom says children respond better to slower-paced content rather than fast programming. And while most...
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Alex Cooper’s Unwell Network Ends Partnership With Alix Earle’s ‘Hot Mess’ Podcast
February 27, 2025Unwell Network, the production company founded by “Call Her Daddy” host Alex Cooper, has terminated its...
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DICK’S Sporting Goods Expands Influencer Initiative, Invites Public Participation
February 27, 2025DICK’S Sporting Goods has opened its previously internal content creator program to public applicants, offering paid...
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Grace Beverley’s Tala Brand To Launch Debut Brick-and-Mortar Location
February 27, 2025Tala, the activewear brand founded by influencer-turned-entrepreneur Grace Beverley in 2019, is opening its first standalone...
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H&M Seeks Stronger Asia Presence, Turns To We Are Social For Influencer Strategy
February 26, 2025H&M has selected the socially-led creative agency We Are Social to develop its content creator strategy...
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Vita Coco Unveils Vending Machine Experience Following Poppi Controversy
February 26, 2025Vita Coco has launched a public vending machine activation in New York City, following the conversations...
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Mastercard Unveils Program To Boost Entrepreneurial Journey Of Content Creators And Small Businesses
February 25, 2025Mastercard has launched new Business Builder debit and credit cards specifically designed for content creators, offering...
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Flipkart Taps Qoruz As Part Of Broader Creator Marketing Push
February 21, 2025Flipkart has partnered with influencer technology platform Qoruz to enhance its creator marketing capabilities starting in...
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The Human Element In Data-Driven Marketing: Building Real Connections Beyond Metrics
February 20, 2025Relationships between brands and creators with audiences nowadays are mostly discussed in terms of analytics, to...
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GTA Developer Explores Partnerships With Metaverse Creators To Transform Popular Game Into Creative Hub
February 19, 2025Rockstar Games has engaged in discussions with leading creators from Roblox and Fortnite about potential collaborations...
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Poppi’s Super Bowl Vending Machine Campaign Faces Criticism On Social Media
February 12, 2025Poppi, the prebiotic soda brand, delivered more than 32 bright pink vending machines to selected content...
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New League Spurs Competition Among Golf Content Creators
February 12, 2025The golf creator economy continues to expand as The Peoples League launches with 12 social media...
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Diageo Taps Nigerian Guinness Brand Strategist To Drive Influencer And Engagement Initiatives In Africa
February 12, 2025Diageo has appointed Cynthia Ufele as Brand Manager for Influencer Reserve and Culture Manager for South,...
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