From Followers to Shelf Space: Bonkers Toys’ Lisa Berlin Wright on What Creator Licensing Actually Requires

The toy aisle has always been a lagging indicator of culture. By the time a character...

Skincare Brand Evereden Gives Equity to Teenage Influencers in Shift From Paid Sponsorships

Evereden, a New York-based Gen Alpha skincare brand, has granted equity stakes to three teenage creators...

Ulta Beauty to Enter TikTok Shop With Exclusive Assortment

Beauty and wellness retailer Ulta Beauty will launch a storefront on TikTok Shop on March 17,...

Samsung Brings 140 Influencers to San Francisco to Launch Galaxy S26 Ultra Through Creator-Led Campaign

Samsung Electronics hosted 140 influencers from 35 countries at its #TeamGalaxy Connect 2026 event in San...

Domino’s Taps Athletes, Influencers, and Creators to Promote Pizza Campaign During March Madness

Domino’s is launching a social-first campaign ahead of March Madness, featuring the personal pizza customizations of...

National Geographic Launches Six-Month Creator Cohort Program With Eight Digital-First Storytellers

National Geographic announced its inaugural “Creator Cohort” campaign, bringing together eight digital-first nonfiction content creators whose...

Kidscreen Summit 2026: Where The Kids Creator Economy Meets Traditional Media

Children’s entertainment is no longer confined to a single distribution model. Characters now debut on YouTube,...

HubSpot Acquires Creator-Led Media Brand ‘Starter Story’

HubSpot Media, the in-house media division of enterprise software company HubSpot, has announced the acquisition of...

Hailey Bieber’s Rhode Enters Australia To Queues, Controversy As Creators Criticize PR Strategy, Local Brand Loyalty

Rhode, the skincare brand founded by Hailey Bieber and acquired by E.l.f. Beauty for $1 billion...

Frito-Lay Taps TikTok Shop, Influencers To Push Flavor-Swapped Chips To Gen Z

PepsiCo’s snack division launches limited-edition cross-brand flavors exclusively on TikTok Shop ahead of national retail rollout...

Dick’s Sporting Goods Doubles Down On Creator Program Amid Growing Demand For Sports Storytelling

Dick’s Sporting Goods received 10,800 applications for its Varsity Team creator program in 2026 (up from...

Fallen Media Creates Dedicated Dating Content Division To Streamline Brand Integrations

New York-based studio Fallen Media has launched The Love Network, a content division that consolidates the...

Moose Toys Launches Mark Rober And Salish Matter Toy Lines

Moose Toys announces two separate creator partnerships to expand its portfolio of influencer-led products, signing deals...

Ego Pharmaceuticals’ QV Brand Taps Social Soup For Micro-Influencer Strategy

Ego Pharmaceuticals has partnered with influencer marketing agency Social Soup for a six-month campaign focused on...

NBA To Embed 200+ Creators Across All-Star Weekend Events

The National Basketball Association (NBA) has announced that more than 200 global creators will participate in...

Fanatics Sportsbook CEO: Kendall Jenner Super Bowl Ad ‘Exceeded Expectations’ With Download Spike

Fanatics Sportsbook has recorded a significant increase in app downloads following its Super Bowl campaign featuring...

American Eagle Launches Points-Based Creator Program To Scale Influencer Marketing Beyond One-Off Campaigns

American Eagle has introduced a nationwide creator ambassador program designed to move beyond traditional one-off campaign...

Outdoor Retailer Debuts Creator Program, Embedding 150 Influencers Into August Trade Show

Outdoor Retailer will embed 150 outdoor-focused creators into its August 19-21 trade show floor through a...

Expedia Taps Mattel’s Ken As Brand Ambassador For Super Bowl LX Campaign

Expedia and Mattel announced a year-long partnership positioning fashion doll Ken as the travel company’s brand...

Thailand Tourism Authority Activates Co-Creator Initiative With 20+ Influencers Across 10 Markets

The Tourism Authority of Thailand (TAT) launched the Thailand Co-Creator program with coordinated creator journeys from...

DICK’S Sporting Goods Expands Varsity Team Creator Program For 2026

DICK’S Sporting Goods has opened applications for its 2026 Varsity Team roster, marking the program’s second...

Xiaomi Fires Staff, Strips Executive Bonuses After Influencer Deal Backlash

Chinese smartphone manufacturer Xiaomi has terminated employees and revoked executive bonuses following fan outrage over a...