L’Oréal Appoints WPP Beauty Tech Labs As Exclusive Influencer Agency For ANZ Portfolio

L'Oréal announced the appointment of WPP Beauty Tech Labs as its exclusive advocacy and influencer agency...

“Doing Things” Taps Content Creator Jake Krantz As Creative Director

Doing Things has appointed content creator Jake Krantz as Creative Director of its newly formed talent...

L’Oréal DACH Launches Multi-Brand Loyalty Platform For Micro Influencers

L'Oréal DACH introduces LOREALISTAR, a multi-brand loyalty platform targeting micro and nano influencers with as few...

Best Buy Launches Creator Program Partnering With Tech Influencers

Best Buy has introduced a new platform enabling content creators to build branded digital storefronts on...

Walmart Refutes ABC News Story On Potential TikTok Acquisition 

Walmart has denied reports from ABC News that it was "actively considering" joining a group of...

QVC First: ‘Always-On’ Live Shopping Streams On TikTok In U.S. Launched

QVC Group has entered an agreement to host 24/7 live shopping streams featuring its brands, products,...

Audacy Launches Creator Lab To Support Podcasters, Scale Advertising Opportunities

Audacy has announced the launch of the Audacy Creator Lab, an initiative designed to support podcast...

AnyMind Group Expands Into E-Gifting With Acquisition Of Japanese AnyReach

AnyMind Group, a business platform as a service (BPaaS) company, announced the completion of its full...

AdLarge Acquires Adalyst Media, Expands Female-Driven Content

AdLarge, a podcast advertising sales company, has acquired Adalyst Media's portfolio of 25 podcasts, expanding its...

QVC Cuts 900 Jobs, Shifts Focus To Live Social Shopping Amid Cable TV Decline

QVC Group announced axing approximately 900 positions, representing about 5% of its workforce, as the legacy...

NFL Searching For A VP Of Influencer & Creator Marketing To Expand Reach, Fanbase

The National Football League (NFL) is searching for a Global Vice President of Influencer and Creator...

LIV Golf Launches ‘The Duels’ Pairing Pro Golfers With YouTube Content Creators

LIV Golf announces a new competition format that pairs professional golfers with popular content creators in...

BBC Abandons Podcast Ad Plans Following Gary Lineker’s Warning

The BBC confirms it has abandoned plans to introduce advertisements on its radio programs and podcasts...

LTK To Host Its First-Ever Creator Upfronts In May, NYC

Pacsun Spotlights Fashion, Music At Rolling Loud California 2025 With Exclusive Livestream Content

Pacsun expanded its presence in youth culture through multiplatform content initiatives at Rolling Loud California 2025,...

JCPenney Names VaynerMedia For Social And Influencer Marketing Amid Brand’s Transformation Initiatives

JCPenney has appointed VaynerMedia as its social and influencer marketing agency of record as part of...

Trust As Currency: ProfitHub’s Creator-First Strategy To Elevating Financial Education

A total of 77% of Gen Z and 61% of Millennials actively seek financial advice or...

YouTuber IShowSpeed Joins Top Athletes In DICK’S Sporting Goods’ Latest Footwear Campaign

DICK'S Sporting Goods has launched a new footwear advertising campaign called "Speed Shopping" featuring internet personality...

Cetaphil Pivots To Community Engagement With SkinLabs Campaign 

Galderma's skincare brand Cetaphil launched a science-focused experiential marketing initiative in response to consumer research findings,...

Mapping The Unknown: How Communiqué Is Building Africa’s Creator Economy Infrastructure

When David Adeleke began talking to investors about Africa's creator economy, he kept encountering the same...

Wonder Acquires Tastemade To Expand Reach, Ad Program Through Content Production

Food-delivery startup Wonder has acquired Tastemade for approximately $90 million, according to sources familiar with the...

Guinness Smooth Taps Uganda Influencers For Upcoming ‘Make It Yours’ Campaign

Guinness Smooth has introduced a new brand identity and announced partnerships with prominent Ugandan creative talents...