SharkNinja Launches Two Creator Programs for Employees, Consumer Fans

SharkNinja is formalizing the fan activity already surrounding its products into two dedicated creator programs: “First...

Creator Mikayla Nogueira’s Beauty Brand Closes Series A Led by Silas Capital

POV Beauty, the skin prep brand co-founded by beauty creator Mikayla Nogueira and industry veteran Ani...

NBA Expands Creator Access, TikTok ‘Tap to Watch’ Links Ahead of 2026/27 Season

The NBA has announced a set of digital upgrades for the 2026/27 season, expanding its “Tap...

Disney Signs Dude Perfect to Company-Wide Creative Partnership

The Walt Disney Company and Dude Perfect have announced an integrated creative partnership spanning entertainment, sports,...

Ulta Beauty Works to Convince Its CFO That Creator Content Counts as Advertising

Ulta Beauty Chief Marketing Officer Kelly Mahoney said the retailer is working to prove to its...

Whalar Co-Founder James Street Takes Stake in Good News Network

Good News Network, the 29-year-old digital publisher built around stories of human progress, has been acquired...

Creator Commerce Agency SuperOrdinary Debuts First Microdrama in Partnership With TikTok

SuperOrdinary, a Los Angeles-based creator commerce agency, released its first scripted microdrama on October 8 through...

FOX Deepens Creator Economy Push With Two Senior Creator Studios Hires

FOX Corporation has named Bryan Thoensen Senior Vice President, Content Partnerships at FOX Creator Studios, and...

Danish Consumer Group Files Complaint Against Red Bull Over Influencer Marketing to Minors

The Danish Consumer Council has filed complaints with Denmark’s Consumer Ombudsman against Red Bull Denmark, influencer...

Chipotle Launches Limited-Time Bowl With Twitch Streamer Pokimane

Chipotle has launched a limited-time, custom-branded menu item built around Twitch streamer Pokimane’s go-to order, the...

Dhar Mann Studios and Invisalign Campaign Surpasses 70M Views

Dhar Mann Studios and Invisalign have reached more than 70 million total views globally on their...

Samsung TV Plus Launches Fearne Cotton, JOE Media, and Golf Life Channels as Part of International Creator Expansion

Samsung TV Plus, the subscription-free streaming service built into Samsung Smart TVs, has added new creator-led...

At Bonkers Toys, Creator Toy Deals Start With Fan Demand, Not Follower Count

Bonkers Toys has built its creator licensing business around a question that follower counts cannot answer:...

Samsung, Content Creator Awards Launch Free Skills Labs for South African Creators

Samsung and the Content Creator Awards have introduced two free “Creator Labs” for South African content...

The Sidemen Partner With Google Gemini for Multi-Video ‘Back to School’ Campaign

The Sidemen have partnered with Google Gemini to support the AI assistant’s “Back to School” campaign,...

Disney Signs Content and Development Deal With YouTube Kids Creator Like Nastya

Disney has signed a content and development deal with Like Nastya, the kids’ YouTube brand with...

Nikon Expands 2026 Creator Tour to Five New U.S. Cities

Nikon will bring its creator-focused touring program to five additional markets this fall, extending the 2026...

Steven Bartlett Teams With Authentic Brands Group to Launch $400M Creator Venture

Steven Bartlett’s creator holding company Steven.com and brand and entertainment platform Authentic have launched OBSN, short...

Inside Jim Beam’s Open-Ended Creator Campus for Artists and Creators 

James B. Beam Distilling Co. maker of popular Jim Beam Whiskey is inviting podcasters, musicians, filmmakers,...

Burger King Turns an Unofficial Rhett and Link Taste Test Into a U.S. Ad Campaign

Burger King has enlisted “Good Mythical Morning” hosts Rhett and Link for an official multi-part campaign...

NFL Partners With Deestroying, Zach King, Dhar Mann for 2026-2027 Season Creator Slate

The NFL is expanding its creator partnerships for the 2026-2027 season, lining up dozens of creators,...

Alo Yoga Taps Actor-Singer-Racer Wang Yibo as Global Brand Ambassador

Alo Yoga has named Chinese actor, singer and racer Wang Yibo as its newest global brand...