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How A Viral TikTok Video Led The City Of Wichita To Start Requiring Paid Content Labeling
April 25, 2024A TikTok video that went unlabeled as a paid promotion has spurred the City of Wichita...
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Scotts Miracle-Gro Taps Brand Solutions Provider Thece To Throw A Virtual Garden Party For Gamers
April 25, 2024Lawn and garden company Scotts Miracle-Gro is partnering with brand solutions provider Thece on a novel...
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He Helped A Travel Brand Reach Over 1 Million Engaged Fans Without Spending A Dime On Ads
April 23, 2024Travel marketing firm Trending Travel has elevated Kieran Shew to managing director following a string of...
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Taylor Swift X TikTok: Unpacking The ‘Tortured Poets Department’ Collaboration
April 22, 2024Pop superstar Taylor Swift has partnered with TikTok to deliver an immersive experience for her latest...
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Why The UK’s Labour Party Is Shifting Focus Toward Smaller Influencers During Election Campaign
April 22, 2024The UK’s Labour Party has appointed an employee to work with influencers and send positive messages...
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Inside The Rise Of SMITH&SAINT: The Female-Led Powerhouse Redefining Talent Representation And Brand-Building
April 22, 2024SMITH&SAINT is a female-led talent and brand-building agency, founded in 2018 by Britt St. George and...
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Meghan Markle’s Bold Move: Lifestyle Brand Launch With Influencers Ignites Controversy In Royal Circles
April 19, 2024Meghan Markle, the Duchess of Sussex, has launched her lifestyle brand American Riviera Orchard, stoking controversy...
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The Making Of ‘Passion’: Behind MyMuse And Influencer Dixie D’Amelio’s Soda Collaboration
April 19, 2024MyMuse, a beverage brand focused on delivering better-tasting, functional drinks, has partnered with social media influencer...
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Twitch Just Announced Which 10+ Streamers Are Bringing TwitchCon Europe To Life
April 18, 2024Twitch has unveiled the featured creators attending TwitchCon Europe 2024 in Rotterdam. The two-day live-streaming event...
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Thinkific’s The Leap Platform Harnesses AI To Streamline Creator Monetization And Unleash Entrepreneurial Potential
April 18, 2024For content creators worldwide, one challenge has remained persistent – converting creative passion into sustainable income....
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The $12 Pizza A 16 Million-Follower TikTok Star Co-Created With Pizza Hut
April 17, 2024Pizza Hut has announced a partnership with social media influencer Keith Lee to launch the FamiLEE...
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CAA Signed Multi-Talented TikTok Sensation With 2.5 Million Followers
April 17, 2024Creative Artists Agency (CAA) signed Sarah Lugor (@shreksdumpster), a multi-faceted content creator boasting over 2.5 million...
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Clothing Brand Taps Influencer Moms To Celebrate Mother’s Day Through Fashion, Charity
April 17, 2024Women’s clothing brand Z SUPPLY has announced the launch of a Mother’s Day campaign. The “To...
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The End Of An Era? Fashion House Revolve Rethinks Coachella Camps And Influencer Trips
April 16, 2024Revolve once made an all-in bet on influencer marketing and scored big. Known for its influencer...
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Inside Nedbank’s Campaign To Tackle South Africa’s Financial Problems Through Influencer Marketing
April 15, 2024Nedbank, a South African financial institution, has unveiled a new influencer marketing campaign aimed at addressing...
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Paramount Global Exploring Selling Creator Economy Convention VidCon
April 12, 2024Paramount Global has hired investment bank Oaklins DeSilva+Phillips to explore the potential sale of VidCon, an...
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OGIO Taps Golf Influencer To Promote Bag Range Launch In Europe
April 12, 2024OGIO Europe has reinforced its golf ambassador roster by partnering with James Robinson, one of the...