Twitch Unveils New Ad Format In Fortnite With 2 Major Brands Already On Board

Amazon-owned Twitch introduced a new advertising format called “The Glitch” in Fortnite, with Domino’s and Peloton...

How Yummiland’s Influencer-Led Back-to-School Campaign Is Captivating 4-9-Year-Olds

MGA Entertainment’s newest brand, Yummiland, is leveraging influencer partnerships to launch its Lip Gloss Dolls line,...

Circle To Bring USDC To Sony’s Creator-Focused Blockchain Project

FinTech company Circle announced a collaboration with Sony Block Solutions Labs to integrate USD Coin (USDC)...

Expedia Launches Travel Shops, Taps 100+ Travel Influencers, Celebs To Curate Shoppable Storefronts

Expedia Group has launched Travel Shops, a new feature that brings shoppable storefronts to the travel...

How This Dutch Fashion Brand Used AI To Cut Video Production Costs By 30X

Amsterdam-based fashion company Daily Paper reports significant cost savings and increased engagement after implementing AI in...

Samsonite Teams Up With Influencers To Spotlight New X Boss Collection

Samsonite, in collaboration with Social Beat and Influencer.in, launched its new Samsonite X Boss Collection, a...

DELLI Raises $6M To Capitalize On Fashion Brands’ Sudden Obsession With Food

DELLI, an online platform for independent food and drink, secured $6 million in seed extension funding...

How Klook Kreator Program Is Tapping Nano, Micro-Influencers To Reach Niche Audiences

Travel experiences booking platform Klook recently launched its Klook Kreator program, an industry-first approach to influencer...

TikTok Joins Washington Capitals As Official Partner: Logo To Feature On Road Jerseys For 50th Anniversary

TikTok and Monumental Sports & Entertainment (MSE) announced a multiyear partnership, making TikTok an official partner...

Why Travel Brand Lost In Is Snapping Up Travelgram And Other Social Accounts

Lost In, a travel media brand led by former Jukin Media executives, is expanding its digital...

This Chicago Startup Is Taking On The Structural Disadvantages Of Sports Betting

DubClub, a Chicago-based startup founded in 2021, addresses the information asymmetry in sports betting by connecting...

West Elm Taps Style Influencer And Instagram Exec Eva Chen To Promote New Children’s Furniture Line

West Elm, a global design company and Williams-Sonoma, Inc. portfolio brand, announced a new collaboration with...

UK Travel Influencers Land In Kenya As Part Of KTB’s Plan To Woo Millennials

The Kenya Tourism Board (KTB) launched the final phase of its influencer marketing campaign, welcoming renowned...

NASA Opens Door For Digital Creators To Join Europa Clipper Launch

NASA invites digital content creators to apply for a chance to attend the launch of the...

L’Oréal Is Betting on Local Middle Eastern Talent With Beauty Creator Club

L’Oréal Luxe Middle East launched the Beauty Creator Club, a program designed to identify and support...

Unplugging in a Scrolling World: Games4Two’s Mission to Bring Families Back to the Board Game Table

Board games are making a comeback, and it’s not just family game nights driving the trend....

Kenyan Content Creators To Get All-Expenses-Paid Trip To China – Here’s the Catch

The Chinese Embassy in Kenya is launching an initiative to offer select Kenyan online content creators...

Influencer Katie Fang Fronts Campaign For Cetaphil’s Biggest Skincare Collection

Galderma-owned skincare brand Cetaphil launched its Gentle Exfoliating collection, marking its first influencer-led campaign.  The brand...

NFL Assembles Creator Squad To Engage With Gen Z, Diverse Fans

The National Football League (NFL) is expanding its influencer marketing strategy for the 2024/25 season, deploying...

RØDE Announces Creator Of The Year Awards Spanning 22 Content Categories

Australian audio equipment manufacturer RØDE is launching a global competition for content creators. The total prize...

How Maybelline’s Blast From The Past Aims To Captivate Gen Z

Maybelline New York is reviving its iconic 90s jingle “Maybe It’s Maybelline” to engage a new...

Qatar Tourism Awards: 10 Influencers Vying for the Public’s Vote

Qatar Tourism has opened public voting for its “Tourism Influencer of the Year” award, a new...

FEC Punts On Influencer Rules – How Campaigns Are Exploiting This Massive Loophole

Political campaigns increasingly leverage social media influencers to promote candidates, exploiting a regulatory gap in campaign...

Kelce Brothers Strike $100M Deal With Amazon’s Wondery For ‘New Heights’ Podcast Expansion

Amazon’s Wondery announced a deal with NFL stars Jason and Travis Kelce for their popular podcast,...

Klook Expands Kreator Program To Turn Social Media Scrolling Into Travel Bookings

Asian travel services platform Klook is expanding its social commerce initiatives, focusing on Gen Z and...