Why The UK’s Labour Party Is Shifting Focus Toward Smaller Influencers During Election Campaign

The UK’s Labour Party has appointed an employee to work with influencers and send positive messages...

Inside The Rise Of SMITH&SAINT: The Female-Led Powerhouse Redefining Talent Representation And Brand-Building

SMITH&SAINT is a female-led talent and brand-building agency, founded in 2018 by Britt St. George and...

Meghan Markle’s Bold Move: Lifestyle Brand Launch With Influencers Ignites Controversy In Royal Circles

Meghan Markle, the Duchess of Sussex, has launched her lifestyle brand American Riviera Orchard, stoking controversy...

The Making Of ‘Passion’: Behind MyMuse And Influencer Dixie D’Amelio’s Soda Collaboration

MyMuse, a beverage brand focused on delivering better-tasting, functional drinks, has partnered with social media influencer...

Twitch Just Announced Which 10+ Streamers Are Bringing TwitchCon Europe To Life

Twitch has unveiled the featured creators attending TwitchCon Europe 2024 in Rotterdam. The two-day live-streaming event...

Thinkific’s The Leap Platform Harnesses AI To Streamline Creator Monetization And Unleash Entrepreneurial Potential

For content creators worldwide, one challenge has remained persistent – converting creative passion into sustainable income....

The $12 Pizza A 16 Million-Follower TikTok Star Co-Created With Pizza Hut   

Pizza Hut has announced a partnership with social media influencer Keith Lee to launch the FamiLEE...

CAA Signed Multi-Talented TikTok Sensation With 2.5 Million Followers

Creative Artists Agency (CAA) signed Sarah Lugor (@shreksdumpster), a multi-faceted content creator boasting over 2.5 million...

Clothing Brand Taps Influencer Moms To Celebrate Mother’s Day Through Fashion, Charity  

Women’s clothing brand Z SUPPLY has announced the launch of a Mother’s Day campaign. The “To...

The End Of An Era? Fashion House Revolve Rethinks Coachella Camps And Influencer Trips

Revolve once made an all-in bet on influencer marketing and scored big. Known for its influencer...

Inside Nedbank’s Campaign To Tackle South Africa’s Financial Problems Through Influencer Marketing

Nedbank, a South African financial institution, has unveiled a new influencer marketing campaign aimed at addressing...

Paramount Global Exploring Selling Creator Economy Convention VidCon 

Paramount Global has hired investment bank Oaklins DeSilva+Phillips to explore the potential sale of VidCon, an...

OGIO Taps Golf Influencer To Promote Bag Range Launch In Europe 

OGIO Europe has reinforced its golf ambassador roster by partnering with James Robinson, one of the...

Later CEO Scott Sutton Announces Creator Podcast With “Love Is Blind’s” Kwame Appiah 

Later, a social media management and influencer marketing platform is launching “Beyond Influence,” a new podcast...

Ziff Davis Shopping Taps Influencer Network Mom Media To Ramp Up Its Retail Business

Ziff Davis Shopping has announced a strategic partnership with influencer network Mom Media. The collaboration gives...

Cannes Lions Unveils A Creator Pass To Lure Influencers To The Advertising Festival  

The Cannes Lions advertising festival announced it has partnered with Viral Nation, a marketing and talent...

Uber Eats Enables Its 1 Million Merchants To Showcase Their Food Via A New Short-Video Feed

Uber Eats has unveiled a short-form video feed similar to TikTok to help restaurants showcase their...

Warner Bros. Sold Rooster Teeth’s Roost Podcast to Talent Agency Managing MrBeast, Kai Cenat

Warner Bros. Discovery has sold Rooster Teeth’s Roost Podcast Network to Night, a talent management company...

Beauty Brand Geske Taps Megan Fox And Charlie D’Amelio To Spearhead Its Global Brand Awareness Campaign

German beauty brand Geske, known for fusing engineering, skincare, and AI technology, has launched a multi-phase...

Mad Rabbit Taps Nearly 8,000 Brand Ambassadors To Promote Its Tattoo Care Products

Tattoo care brand Mad Rabbit has tapped nearly 8,000 followers to serve as brand ambassadors.  Founded...

Influencers Chosen To Unveil KitKat’s New Flavors In Hershey’s Bold Marketing Move

Confectionery giant Hershey’s has embarked on an influencer marketing strategy to promote its latest product novelties...

How YouTube Sensations Brought Universal Appeal To Smoothie King’s New Limited Edition Drink

Smoothie King has partnered with the YouTube entertainment group Dude Perfect to launch a new, limited-edition...

Inside The Bold Strategy Using Humor To Win Over Skeptical Meat-Eaters One Video At A Time

Social media influencers Jaxon and Lachlan Fairbairn partner with Australian Good Meat, a program launched by...

Behind This Pet Food Brand’s Bizarre Cat Influencer Marketing Stunt To Launch Ultra-Premium Wet Food Line

Mars Inc.’s Sheba brand has announced the launch of its new Gravy Indulgence Entrées cat food...

Blue Heaven’s Skincare-Infused Makeup Line “&” Gets A Festive Boost With AnyMind Group’s Influencer Campaign

AnyMind Group, a BPaaS company specializing in marketing, e-commerce, and digital transformation, announced it has successfully...