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How Unilever Leveraged The Popularity Of Beauty Influencer To Promote New Product Line
March 26, 2024Unilever PLC has turned to social media influencer Sofia Richie Grainge to promote its new Nexxus...
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The Secret Weapon Behind Lululemon’s Biggest Competitor’s Explosive Growth? 12,000+ Athlete Ambassadors
March 25, 2024California-based athletic apparel brand Vuori strategically partners with college athletes and influencers to promote its products...
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Brewing An Influencer Storm: Iconic Beer Brand Taps In With New Agency Of Record
March 21, 2024Duvel Moortgat UK, the family-owned brewery group behind acclaimed craft beer brands like Duvel and Chouffe,...
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Brokerage Hit With Record $850K Penalty For Unleashing Unchecked ‘Finfluencer’ Campaign
March 21, 2024Regulators crack down on misleading investing advice spread through social media influencers. Brokerage app M1 Finance...
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How A Californian Grocery Store Chain Capitalized On A Viral TikTok Trend Involving Mini Totes
March 18, 2024Trader Joe’s mini canvas tote bags have taken TikTok by storm. A humble $2.99 mini bag...
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ASOS Insiders Make Comeback: British Fast-Fashion Retailer Relaunches Influencer Program
March 14, 2024ASOS, the British online fast-fashion and cosmetics retailer targeting trend-conscious youth in their twenties is relaunching...
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Inside The Australian Government’s Vape Crackdown: Emergence Of Influencer-Led Anti-Vape Campaigns
March 14, 2024The Australian government is taking a proactive approach to fight off vaping and misinformation among young...
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Influencer Farming: John Deere’s Bold Strategy To Redefine Agriculture’s Image
March 13, 2024John Deere, the iconic American agricultural machinery company, is embarking on an innovative marketing campaign that...
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Travel Giant GetYourGuide Bets Big On TikTok Despite Potential U.S. Ban
March 13, 2024Leading digital travel experience provider GetYourGuide is building up its social media presence by hiring a...
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WWE Taps Gen Z Audience With Logan Paul & KSI’s PRIME Hydration Partnership
March 11, 2024WWE strikes a new global partnership with Logan Paul and KSI’s PRIME Hydration beverage brand. The...
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400M Views & Counting: Why ESPN’s Bet on an All-Female Creator Network Is Paying Off Big
March 7, 2024ESPN unveils its second Creator Network class, making waves as the first major media entity to...
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Clinique Forms Derm Creator Council To Promote Skincare Products
March 7, 2024Estée Lauder’s skincare brand Clinique is taking a new approach to social media marketing by partnering...
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Gymshark’s Ben Francis Built A Billion-Dollar Activewear Brand By Leveraging The Power Of Influencers.
March 5, 2024In May 2023, Ben Francis, the founder of activewear brand Gymshark, was invited to Windsor Castle...
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How Abercrombie Leveraged Influencers to Revive Its Brand
February 26, 2024About Abercrombie Abercrombie and Fitch used to be the pinnacle of preppy. In the late ‘90s...
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Mighty Joy’s Blueprint for Meaningful Influencer Partnerships
February 23, 2024Launched by Eric Dahan, a seasoned pioneer in the influencer marketing space, Mighty Joy emerged in...
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YouTube Creator MKBHD Joins Ridge as Chief Creative Partner
February 22, 2024YouTube influencer Marques Brownlee (MKBHD) has joined accessories brand Ridge as an equity investor, executive board...
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FounderSix: Meet The Beauty Brand Execs Betting Big On The Next Wave Influencer Entrepreneurs
January 31, 2024Influencer-led brands are on the rise, but building a company requires more than just social media...
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Everything You Need To Know About The New TikTok Billboard Top 50 Chart
October 18, 2023With its addictive short-form nature and vivacious talent pool, TikTok has helped many emerging musicians find...
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Playboy’s Digital Renaissance: Empowering The Modern Creator
October 10, 2023For years, Playboy has held its iconic position at the crossroads of culture and sexuality. This...
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Gen Z And Millennial Brand Experts At Future Collective Launch Lōkahi Hawai‘i Influencer Marketing Campaign
September 26, 2023Between July 28, 2023, and August 11, 2023, Future Collective hosted an exclusive Hawai’i event for...
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How To Use Creative Challenge To Collaborate With Brands On TikTok
August 21, 2023Data informs us that TikTok is expected to earn over $18 billion in 2023, which is...
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How To Join The Temu Influencer Program
August 18, 2023Temu has quickly grown into one of the market’s leading online retailers, amassing over 100 million...
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Candle Media’s Future-Ready Blueprint: A Paradigm Shift In Digital Media
July 20, 2023Candle Media has rapidly emerged as a powerhouse in digital content and media, rewriting the rules...
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A Conversation With Marshall Sandman Of Animal Capital: Bridging Venture Capital Investment And The Vibrant World Of TikTok
July 19, 2023During VidCon 2023, our team at Net Influencer had the opportunity to engage in a thoughtful...
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In Conversation With Jennifer Lambert: CleanCo’s Innovative Partnership With Brandbassador
July 19, 2023CleanCo, an innovative company offering full-strength alcohol alternatives, leverages influencer marketing and an ambassador program to...
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