Agency

Status MGMT’s Max Elk on Why Creators Are the Next Generation of Talent and What That Demands From Management

Max Elk believes talent management for digital creators has largely adopted the same model that governed...

Platform

Tubi, TikTok Launch Creator Development Program to Fast-Track Talent Into Long-Form Programming

Tubi, a Fox-owned streaming service, and TikTok have announced a Creatorverse Incubator, designed to help TikTok...

Tech

LTK Launches ‘Quick Collabs’ Tool to Streamline Brand-Creator Partnerships

Creator commerce platform LTK has launched Quick Collabs, a new feature within the LTK Brand Platform...

Agency

UnderCurrent Talent: A Platform Model for Scaling Niche Creators in a Consolidating Market

Eric Bogard doesn’t believe talent management companies should operate like traditional agencies. As founder and CEO...

Tech

Kale’s Isha Patel: Why Fan-Powered Marketing Works Better Than Average Influencer Campaigns 

Brands spend millions activating paid influencers while their most enthusiastic customers post nothing. Not because they...

Platform

Streaming Platform Playback Lands at Disney and ESPN After December Shutdown

Sports livestreaming platform Playback announced on X on March 17 that its team had joined Disney...

Agency

#paid Partners With Pinterest to Connect Brands With Consumers Through Creator-Led Campaigns

Creator marketing platform #paid has announced a strategic partnership with Pinterest, joining the platform’s Creator Partnership...

Platform

Snap to Shut Down Standalone Bitmoji App, Consolidate Features Into Snapchat

Snap will shut down its standalone Bitmoji app on June 30, 2026, moving all avatar-creation and...

Commentary

Creator Economy Jobs March 2026: Amazon, Google, and Warner Music Group Lead Enterprise-Scale Creator Hiring

The Creator Economy demonstrates accelerated enterprise adoption in March 2026, with major tech companies, entertainment conglomerates,...

Platform

Facebook Launches Creator Fast Track Program as Platform Reports $3B in Creator Payouts for 2025

Facebook has announced the Creator Fast Track program, offering established creators from other platforms guaranteed monthly...

Commentary

Employee-Generated Content in 2026: From Amplification to Infrastructure

Employee-generated content (EGC) has crossed a threshold. What began as a supplementary tactic, with employees occasionally...

Influencer

How Tubby Nugget Turned a Personal Moment Into a Growing Creator-Led Franchise

What began as a doodle sent in a private message between two partners has grown into...

Influencer

AI Influencer Jessica Foster Draws Nearly 1M Instagram Followers Into Funding an OnlyFans Foot Fetish Account

An AI-generated Instagram persona named Jessica Foster amassed nearly 1 million followers in roughly three months...

Tech

Podcast Website Company Podpage Acquires School of Podcasting to Expand Creator Education Offerings

Podpage, a podcast website platform, has acquired the School of Podcasting, a podcasting education membership founded...

Platform

YouTube Partners With FIFA to Expand World Cup 2026 Content Access for Creators, Media Partners

YouTube has officially joined TikTok as a FIFA-designated “Preferred Platform” for the FIFA World Cup 2026,...

Influencer

Bonkers Toys Launches Product Line for YouTube Channel ‘Genevieve’s Playhouse’ at Walmart, Target, and Amazon

Bonkers Toys has debuted the first-ever toy line for “Genevieve’s Playhouse,” an educational YouTube channel with...

Tech

Apple Acquires Video Editing Company MotionVFX to Expand Creator Studio Subscriber Base

Apple has acquired MotionVFX, a Poland-based video editing company that offers plugins, templates, and visual effects...

Brand

Skincare Brand Evereden Gives Equity to Teenage Influencers in Shift From Paid Sponsorships

Evereden, a New York-based Gen Alpha skincare brand, has granted equity stakes to three teenage creators...

Commentary

Survey Finds Belonging Emerging as Key Differentiator Over Traditional Branding for Creators

Nearly half of community builders surveyed by community platform Circle say that having a community gives...

Commentary

Streaming Audiences Gravitate Toward Bigger Screens, Free Platforms as Viewing Habits Shift, Survey Finds

Streaming audiences are becoming more deliberate about when and how they watch content, gravitating toward larger...

Agency

The Drive Agency Wants to Turn B2B Creators Into Diversified Businesses

Most talent management firms are built to close the next deal. The Drive Agency, launched in...

Agency

Alyssa Izquierdo on Building a Creator Agency Around the Contracts Nobody Else Was Reading

When Alyssa Izquierdo worked the brand side of Influencer Marketing, she noticed something that bothered her...

Tech

Mercury Podcasts Turns One With a Blunt Message: Downloads Are Not the Point

Independent podcasting has a structural problem. Most networks are built for shows that are already big....

Influencer

From Creator to Strategist: How Libby Amber Shayo Helps Brands Understand the Creator Economy

Brands entering the Creator Economy often underestimate how quickly social media moves. According to Libby Amber...

Platform

YouTube Says It Paid Music Industry $8B in a Year as Platform Bets on Visual Storytelling and AI Tools

In a letter to music partners, Lyor Cohen, YouTube’s Global Head of Music, outlined a 2026...