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Influencer
Far-right Influencer Laura Loomer In Talks With Trump Administration About Vetting White House Personnel
April 11, 2025Far-right activist Laura Loomer has engaged in discussions with Trump administration officials about employing her recently...
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Platform
TikTok Deal Must Comply With Chinese Law, China Affirms
April 11, 2025China declared that any TikTok deal must comply with Chinese law, reiterating its stance following U.S....
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Influencer
Beauty Influencer Calls Out Skincare Brand For ‘Wrongful Advertising’ Using AI-generated Video
April 11, 2025Beauty influencer Arielle Lorre reports that skincare brand Skaind Official created an AI-generated video depicting her...
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Platform
Snapchat Interactive March Madness Strategy Boosts Brand Equity Among NCAA Fans
April 11, 2025Snapchat‘s March Madness coverage strategy has driven improvements in brand perception among NCAA basketball fans, according...
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Commentary
NAB Launches Creator Council To Amplify Voices In Media & Entertainment Industry
April 11, 2025The National Association of Broadcasters (NAB) announced the launch of the NAB Creator Council, a new...
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Commentary
Creators Guild Of America Releases Contract Rider To Protect Digital Content Creators’ Rights
April 11, 2025The Creators Guild of America (CGA) has announced the release of its CGA Rider, a document...
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Agency
SocialChain Expands Creator Marketing Portfolio With Acquisition Of The Fifth from News UK
April 11, 2025SocialChain, the social strategy and creative practice of Brave Bison, has announced an agreement to acquire...
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Commentary
Tech, Entertainment Leaders To Explore ‘The Future Of Influence’ At The Information’s Summit In June
April 11, 2025The Information has announced its upcoming summit, “The Future of Influence: What’s Next for Creators, Entertainment...
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Platform
Amazon Expands Creator Connections Program To Support Content Monetization
April 11, 2025Amazon is deepening its commitment to the creator economy with its Creator Connections program, a brand-creator...
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Influencer
Student Athlete And Influencer Challenges Approach To $2.8B Collegiate Sports Settlement
April 10, 2025Social media influencer Olivia Dunne has emerged as a key critic of the $2.8 billion collegiate...
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Platform
Instagram Chief Admits Content Search Feature Needs Improvement
April 10, 2025Instagram is ramping up efforts to enhance its search functionality as social platforms compete with traditional...
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Technology
Podscribe Launches New Attribution Tools For Podcast Advertisers
April 10, 2025Podscribe has introduced new audience intelligence features on its platform aimed at enabling advertisers to gain...
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Commentary
Forecast Shows Podcast Creator Revenues To Nearly $1B In 2025, Outpacing Social Media Growth
April 10, 2025U.S. podcast creator revenues are set to reach nearly $1 billion in 2025, marking a 27.3%...
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Influencer
Building The Network He Never Had: Colin Rocker Shares Strategy For Community-Based Creator Success
April 10, 2025The corporate consultant who did not have anyone to ask for career advice now guides 400,000...
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Commentary
Global Influencer Marketing Awards 2025 Unveils Expert Judging Panel
April 9, 2025The Global Influencer Marketing Awards (GIMAs) 2025 officially opens for entries, announcing its panel of industry...
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Platform
Meta Expands Teen Safety Protections Across Platforms
April 9, 2025Meta has announced it will expand its Teen Account protections to Facebook and Messenger while adding...
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Brand
Best Buy Launches Creator Program Partnering With Tech Influencers
April 9, 2025Best Buy has introduced a new platform enabling content creators to build branded digital storefronts on...
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Platform
Snapchat’s New AI-Powered Feature To Boost Advertisers’ Daily Impressions By Up To 45%
April 9, 2025Snapchat has introduced Sponsored AI Lenses, a new advertising format powered by the company’s proprietary generative...
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Commentary
Emplifi Releases Social Media Strategy For 2025: Authenticity And Response Time Critical For Brand Success
April 9, 2025A survey of nearly 1,000 U.S. social media users reveals that brands must prioritize authenticity, quick...
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Commentary
After iShowSpeed’s Visit, Hong Kong Chief Executive Vows Support For Social Media Promotion
April 9, 2025Hong Kong’s Chief Executive, John Lee Ka-chiu, announced that the city will provide “any possible help”...
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Platform
U.S. Senate Intel Committee Vice Chair Warns Trump Administration Over TikTok Divestiture Delays
April 9, 2025Senator Mark Warner, Vice Chairman of the Senate Select Committee on Intelligence, is expressing concerns about...
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Agency
The Influence Agency: 360° Approach Delivers Seamless Campaign Integration
April 9, 2025The Influence Agency emerged in 2017 as a small Toronto-based startup focused on influencer marketing just...
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Technology
Hopper HQ: Connecting Creator Trends And Brand Stability
April 9, 2025Creators chase viral trends through algorithm-friendly formats that can generate millions of views regardless of follower...
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Commentary
Study Reviews Social Media Performance Of Petfluencers Vs. Human Influencers
April 8, 2025A recently published study in the Journal of Advertising Research reveals that animal influencers, or ‘petfluencers’,...
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Influencer
Influencer-Founded Fashion And Beauty Brands Make Business Pivot As Category Sees Revival
April 8, 2025The influencer-to-founder pipeline is experiencing a resurgence as creator-founded fashion and beauty brands introduce modified business...
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