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Strategy
Phones With Pre-Installed TikTok Selling For Thousands After Platform’s App Store Exodus
January 27, 2025Used phones with TikTok pre-installed are commanding premium prices on online marketplaces after ByteDance’s app shut...
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Brand
Voltas Beko Taps Influencers To Promote Refrigerator Technology
January 27, 2025Voltas Beko is launching a new influencer marketing campaign to showcase its HarvestFresh refrigerator technology, expanding...
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Strategy
Snap Launches Financial Incentive For AR Developers, Creators
January 27, 2025Snap has introduced Challenge Tags, a new program offering cash prizes to augmented reality (AR) developers...
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Strategy
Power Play For TikTok As Content Creators Launch Bid To Stop Billionaires From Taking Over
January 27, 2025A new creator-led movement called “Own the Creative” has launched an initiative to acquire majority control...
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Brand
As Golf TV Ratings Plummet, LIV Golf Signs Deal With Popular YouTuber Rick Shiels
January 27, 2025LIV Golf announced a content creation partnership with Rick Shiels, one of YouTube’s most prominent golf...
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Platform
Meta Starts Testing Ads On Threads As App Hits 300M Users
January 27, 2025Meta has announced its first move to monetize Threads, introducing advertising tests on the platform that...
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Technology
Building The Gaming Creator Infrastructure: How Cloutboost Powers Gaming Influencer Marketing
January 27, 2025“The beauty of gaming marketing is that unlike e-commerce, where you have limited data points, gaming...
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Technology
Aspire Launches YouTube Shorts Integration To Help Brands Tap Into Short-Form Content
January 27, 2025Aspire.io has introduced first-party YouTube Shorts integration for its influencer marketing platform, enabling brands to scale...
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Commentary
Trust In Peer Reviews Outweighs Brand Messages In Driving Purchases, Research Shows
January 27, 2025The Bazaarvoice Shopper Experience Index, surveying over 8,000 consumers across seven global markets, reveals insights on...
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Brand
Social Commerce App Flip Announces $100M Creator Fund Amid TikTok Shop Uncertainty
January 27, 2025Social commerce platform Flip has launched a creator fund to distribute up to $100 million in...
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Platform
Influencer Marketing Startup ShopMy Raises $77.5M As Micro-Influencer Strategy Pays Off
January 27, 2025ShopMy has secured $77.5 million in Series B funding, co-led by Bessemer Venture Partners and Bain...
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Technology
Will Keenan On COY Creator’s Creator-Centric Formula For Success
January 27, 2025Barely a minute into a conversation with Will Keenan, one easily gets the impression that the...
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Technology
LoudCrowd’s Reimagines Shopping Experience And Brand Growth With Creator Storefronts
January 27, 2025The creator economy has had such a pervasive impact on many aspects of our lives. Media...
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Agency
The Rise Of B2B Creator Management: How The Wishly Group Is Transforming LinkedIn’s Creator Economy
January 27, 2025“If you’re not even thinking about influencer campaigns to shift people’s mindset and speed up your...
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Talent Collectives
Metrics Matter, But Rebelle Management CEO Says There’s More To Success Than Numbers
January 27, 2025“We can’t just depend on the algorithm or on hashtags to be found anymore,” says Tanisha...
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Commentary
Creator Trust Beats Traditional Advertising In Driving Consumer Purchase Behavior, LTK Study Finds
January 24, 2025Trust in creator recommendations outpaces traditional advertising and celebrity endorsements among younger consumers, according to new...
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Platform
ByteDance Board Member Reveals TikTok U.S. Deal Is Days Away
January 24, 2025ByteDance board member Bill Ford signals that negotiations to preserve TikTok’s U.S. operations could conclude within...
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Talent Collectives
Underscore Talent Snags Forbes Top Creator With 7.5M YouTube Subscribers
January 24, 2025Underscore Talent has signed Bailey Sarian, adding the two-time Forbes Top Creator list honoree to its...
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Commentary
Viewers Glued On Creator Ads Longer Than Brand Ads, Snapchat Finds
January 24, 2025Snapchat‘s latest research reveals that creator-led advertising captures viewer attention 12% longer than standard brand advertisements,...
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Agency
Reach Agency’s Gabe Gordon Explains Why Creators Are The Future Of Advertising
January 24, 2025With social media creators driving more advertising spending than traditional social ads, Reach Agency CEO Gabe...
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Commentary
Research Shows Social Media User Migration Patterns During TikTok Disruption
January 23, 2025Recent analyses from multiple research firms reveal specific patterns in how users and advertisers are responding...
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Commentary
TikTok Ad Revenue Surges Past YouTube, Reaching $63.3 Billion Globally
January 23, 2025TikTok‘s global advertising revenue has reached $63.3 billion (including ByteDance’s Chinese operations), nearly double YouTube’s $33.3...
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Commentary
‘Family Feud’? Growing Tensions On Screentime Between Parents And Children
January 23, 2025A new report from digital safety company Qustodio reveals a significant disconnect between parents’ preferences for...
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Platform
CapCut Resumes U.S. Operations After Brief Pause
January 23, 2025ByteDance’s video editing app CapCut is back online for users in the United States after a...
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Influencer
From Wall Street To Viral Fame: Q Park’s Decade Of Content Creation
January 23, 2025In 2014, Q Park traded his investment banking career for a dream of entertaining millions. A...
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