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Technology
Sprout Social Launches AI-Powered Influencer Marketing Platform
April 15, 2025Sprout Social has unveiled a new influencer marketing platform, featuring a refreshed design and new AI-driven...
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Agency
Moburst’s Kitcaster Acquisition Signals Push Into Podcast Marketing
April 15, 2025Mobile-first digital marketing agency Moburst has acquired podcast booking agency Kitcaster as podcast listenership grows worldwide....
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Brand
L’Oréal Appoints WPP Beauty Tech Labs As Exclusive Influencer Agency For ANZ Portfolio
April 15, 2025L’Oréal announced the appointment of WPP Beauty Tech Labs as its exclusive advocacy and influencer agency...
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Commentary
Podcast Listeners Becoming Key Driver Of Music Industry Growth
April 15, 2025Luminate Insights reports that approximately 40% of the U.S. population listens to podcasts, with 26% tuning...
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Commentary
Majority Of Consumers Believe Meta Holds Social Media Monopoly As FTC Takes Company To Court
April 15, 2025A new poll conducted by Forrester Research indicates that a majority of consumers agree with the...
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Commentary
Beyond Scrolling: How Gen Z Uses Social Media To Connect, Curate, And Shop
April 15, 2025New research from Meta and BAMM Global reveals how Gen Z’s social media habits are reshaping...
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Platform
Zuckerberg Testifies In Federal Court As Antitrust Trial Begins Over Meta’s Instagram, WhatsApp Acquisitions
April 15, 2025Meta CEO Mark Zuckerberg took the witness stand on Monday, April 14, as the first witness...
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Brand
“Doing Things” Taps Content Creator Jake Krantz As Creative Director
April 14, 2025Doing Things has appointed content creator Jake Krantz as Creative Director of its newly formed talent...
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Platform
Snapchat Launches School Sponsorships To Help Brands Connect With Creators
April 14, 2025Snapchat unveiled Snap School sponsorships, a premium offering that allows U.S. advertisers to sponsor creator-focused workshops....
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Platform
YouTube Introduces AI-Generated Custom Instrumentals In Creator Music, Tests ‘Subscribe+’ Button
April 14, 2025YouTube is launching AI-powered custom instrumental generation within its Creator Music platform, enabling video producers to...
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Platform
Instagram Tests New Locked Reels Feature Requiring Viewers To Solve Hints
April 14, 2025Instagram is testing a new feature that allows creators to lock their Reels content behind secret...
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Platform
Snapchat Study Reveals The New Trinity Reshaping Travel Purchases In 2025
April 14, 2025A new global research study conducted by Snapchat in partnership with Publicis Media and NRG identifies...
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Brand
L’Oréal DACH Launches Multi-Brand Loyalty Platform For Micro Influencers
April 14, 2025L’Oréal DACH introduces LOREALISTAR, a multi-brand loyalty platform targeting micro and nano influencers with as few...
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Technology
Platform Media Launches UK Content Supergroup Through Merger With Listen Entertainment, Goldhawk Productions
April 14, 2025Platform Media has formed a UK content supergroup by merging with Listen Entertainment and Goldhawk Productions....
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Commentary
LinkedIn Posts With Links See Higher Engagement, Study Shows
April 14, 2025Metricool‘s “2025 LinkedIn Study,” analyzing 577,180 posts from 47,735 LinkedIn pages, reveals several counterintuitive findings about...
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Commentary
Young Americans Largely Avoid News Podcasts, Prefer Entertainment Media
April 14, 2025A new report by Axios and The Generation Lab reveals that 71% of young Americans don’t...
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Platform
BeReal Launches U.S. Ad Platform Targeting Gen Z Audience
April 14, 2025Social media platform BeReal announced the official launch of its native advertising platform in the United...
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Influencer
Far-right Influencer Laura Loomer In Talks With Trump Administration About Vetting White House Personnel
April 11, 2025Far-right activist Laura Loomer has engaged in discussions with Trump administration officials about employing her recently...
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Platform
TikTok Deal Must Comply With Chinese Law, China Affirms
April 11, 2025China declared that any TikTok deal must comply with Chinese law, reiterating its stance following U.S....
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Influencer
Beauty Influencer Calls Out Skincare Brand For ‘Wrongful Advertising’ Using AI-generated Video
April 11, 2025Beauty influencer Arielle Lorre reports that skincare brand Skaind Official created an AI-generated video depicting her...
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Platform
Snapchat Interactive March Madness Strategy Boosts Brand Equity Among NCAA Fans
April 11, 2025Snapchat‘s March Madness coverage strategy has driven improvements in brand perception among NCAA basketball fans, according...
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Commentary
NAB Launches Creator Council To Amplify Voices In Media & Entertainment Industry
April 11, 2025The National Association of Broadcasters (NAB) announced the launch of the NAB Creator Council, a new...
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Commentary
Creators Guild Of America Releases Contract Rider To Protect Digital Content Creators’ Rights
April 11, 2025The Creators Guild of America (CGA) has announced the release of its CGA Rider, a document...
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Agency
SocialChain Expands Creator Marketing Portfolio With Acquisition Of The Fifth from News UK
April 11, 2025SocialChain, the social strategy and creative practice of Brave Bison, has announced an agreement to acquire...
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Commentary
Tech, Entertainment Leaders To Explore ‘The Future Of Influence’ At The Information’s Summit In June
April 11, 2025The Information has announced its upcoming summit, “The Future of Influence: What’s Next for Creators, Entertainment...
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