Carhartt is one of the most iconic brands in the world, and has a global impact throughout the fashion and workwear world. They also offer many partnerships, including affiliate programs you can join. There are many influencers who have partnered with the brand and some high end collaborations, which may be surprising if you are used to seeing them as a workwear brand. If you want to learn more about Carhartt, their iconic collaborations, and how you could possibly join their affiliate program, keep reading below.

Background

Carhartt is one of the first major workwear brands in the world, founded in 1889 in Detroit, Michigan by Hamilton Carhartt. They started with creating heavy-duty work apparel such as jackets, coats, overalls, and fire-proof resistant items, but have since moved on to create an empire of fashion, while still remaining true to their roots.

One of the major appeals for Carhartt is how they keep their advertising in-house and feature real workers on real worksites. Unlike other major retailers who hire models or actors, you can trust that real life workers are enjoying and using these products.

Carheartt has also been seen in popular culture, particularly in major blockbusters such as Interstellar, and the award-winning television series Yellowstone.

Major celebrities have even worn the brand and it is used in politics to gain appeal for blue-collar voters. Politicians such as President Barack Obama and Sara Palin have been seen wearing the brand. 

As of 2022, the brand makes an annual estimated revenue of 1.1 billion dollars.

What collaborations does Carhartt have?

One of the major collaborations Carhartt has done is the WIP collaboration, or the Work In Progress collaboration. 

This is the streetwear version of the brand, similar to brands such as Supreme. 

WIP has been designing items for Carhartt specifically for a European audience. According to the website, WIP aims to create “gear for those seeking refined design and style that remains true to the origins of the brand.”

Below are some products you can check out –

Marlin T-Shirt – $68

Essentials Bag 

Tamarind – $68

WIP x Carhartt have even gone further with collaborations with higher end brands, such as Marni, an Italian luxury fashion house. 

The collaboration included a mix of women and mens clothing items to show the blend of fashion between genders, as well as the rugged forms of workwear and luxury items. The campaign was released in January 14th, 2023. You can view some of the products below.

MARNI X CARHARTT WIP – BIO COTTON COLOUR-BLOCK OVERSHIRT – $ 630,00 USD

MARNI X CARHARTT WIP – SHEARLING REVERSIBLE JACKET – $4,400 USD

WIP x Carhartt also shares blog posts, journals, photography, amongst other projects on their site for you to keep up with the brand. From skaters to music and radio, this collaboration has a target audience for their high end streetwear and are continuing to collaborate with similar brands, such as Converse and Clarks, and even music related scenes such as Motown and Underground Resistance. 

Carhartt x Chipolte

If luxury Italian brands aren’t your thing, don’t worry. Carhartt has collaborated with dozens of other brands and companies, including your favorite burrito bowl spot.

Carhartt x Chiplote was a partnership from 2021 in which the two mega-brands teamed up during the launch of their documentary, “A Future Begins”, which tells the story of a local farmer struggling to support his family, and is later saved by the invention of sustainable farming technology. 

As both companies pride themselves on being champions of change and sustainability, this project both appealed to customers who know and love them individually, but also allowed to show what they stand for by donating profits of their collaboration to help fight for sustainable farming.

According to the official press release, the collaboration was, “To commemorate the premiere of “A Future Begins,” Chipotle teamed up with Carhartt, America’s premium workwear brand, for a pair of exclusive launches. The partnership highlights Chipotle and Carhartt’s shared commitment to the future of farming.” They dropped multiple limited edition items, such as aprons, hats, and patches. 

Below are a few of the products that were available.

(Embed Tweet) https://twitter.com/ChipotleTweets/status/1461745924862996485 

Although this project was in 2021, you can still purchase Chipotle sponsored Carhartt products on the Carhartt website, including boots, jackets, and t-shirts, all for reasonable prices.

CANVAS CAP  – $24.99

WOMEN’S 10-INCH NON-SAFETY TOE WELLINGTON BOOT – $174.99 

What other projects has Carhartt done?

In April of 2022, the company joined Snapchat to create Carhartt-themed Bitmoji apparel.

Guinness, Stussy, and New Balance have also all gotten involved with the workwear brand. 

CARHARTT X GUINNESS MEN’S WORK FOR THE BETTER SS OLIVINE HEATHER T-SHIRT – $32.95

STÜSSY & CARHARTT WIP COLLABORATE ON LIMITED EDITION WORKWEAR JACKET

In 2021, the rise in popularity of the Carhartt beanie saw many influencers running to pick up their own cap to join in on the trend. British GQ, Observer, and New York Magazine all noted the popularity of the beanie due to online trends and many popular influencers wearing the brand.

How do you become an affiliate with Carharttt?

Many major brands have a way to join affiliate programs, including companies such as Princess Polly and Fashion Nova. But did you know that you could be an affiliate for street and workwear brands, too?

Carhartt’s affiliate program is run by Impact Radius, designed specifically to help content creators and influencers get directly involved with the brand.

 Impact Radius is the world’s leading partnership solution, allowing for brands and creators to team up. They have worked with companies such as Uber, Microsoft, Ticketmaster, Adidas, and more. 

If you are approved for the program, you can automatically start adding Carhartt links in your bio, website, adding banners and photos, and getting paid instantly.

You’ll even receive access to a partner’s toolbox for free to help you get started on this journey.

To apply, go to the Carhartt x Impact website here.

You can sign up directly with your social account, such as Instagram, and input what your business model is. 

You can choose between such options as social influencer, reviewer, cross audience monetization, and more.

You will also learn what agreement you’ll take on if Carhartt chooses to approve your application, including important information such as you’ll receive 4% of online order sales from any clicks. There is also information such as prohibited website content, and only promoting promotions and coupons that are directly available in Impact.

Once you fill all that out, you’ll wait to hear back and see if you can start promoting the brand. If you’re creating outdoors, travel, or even streetwear and skater content , this could be the perfect affiliate program for you.

There is also a special form available specifically for influencers if you are interested in becoming an ambassador of the brand, not just sharing affiliate links. 

This includes questions such as why you think you should represent the Carhartt brand, what products you’re interested in, and what you like about the company.

Do you think you’ll join the Carhartt affiliate program? Did you see any products and collaborations that inspired you? Let us know down below.