If you’re a content creator you’re bound to always be trying to find new ways to keep your audience engaged with content that stands out. 

Right now, one of the craziest trends that everyone seems to be talking about is AI, but more specifically ChatGPT. 

But what exactly is ChatGPT and how can it be leveraged by content creators?

In this guide, we’ll be exploring how you can leverage ChatGPT as an influencer We’ll cover everything from how this tool works and different ways in which you can use AI tools to streamline your content creation.

How Influencers Can Leverage ChatGPT4 For Content Creation

What Exactly Is ChatGPT And How Does It Work?

ChatGPT is a natural language processing AI tool created by OpenAI. The interface looks somewhat like that of a chatbot and is pretty intuitive to use. Artificial intelligence can generate human-like answers or responses to text-style prompts. 

ChatGPT can do everything. From writing newsletters to summarizing Youtube videos to creating descriptions – the program is impressive, and the best part is that you don’t need to be a coder or tech expert to use it. 

Currently, ChatGPT offers a free option and is accessible, in most cases, by simply creating an account. 

When it comes down to it, ChatGPT uses algorithms to imitate the human language and create responses that are in some ways similar and human-like.

The reason these algorithms work is that they are coded to analyze large text-based data and find patterns between certain phrases and words. Technically, this means that ChatGPT is able to generate text that’s of a similar style to the input content it has received.

How To Leverage ChatGPT As A Content Creator:

If you’re now wondering how you can use ChatGPT as an influencer then this section is for you. 

Sure, we’ve all heard of Canva, and other photo and video editing AI tools that can be useful when creating content, but how can you leverage ChatGPT?

We’ve created a roundup of a few ways in which you can use ChatGPT and incorporate this new AI tool into your video, image, and even text-based content creation processes. 

By implementing the tips that we’ve outlined below you should be able to streamline your creative process, saving a lot of time that would be better spent engaging with your audience. 

1. Use ChatGPT To Generate Ideas

There’s no denying that even the most seasoned of influencers can experience a “creative block” when conceptualizing new ideas for content. And these creative blocks are no joke, they can really throw your content calendar off schedule which is something no influencer wants – after all, time is money!

You can use ChatGPT to come up with content ideas for whatever niche topic you’re wanting to focus your efforts on. You can even specify the number of ideas you’re wanting to receive and more in-depth information such as a description of what that content might look like.

For instance, if you’re wanting to brainstorm short-form video ideas for reels on the topic of Spring fashion then you could frame your question to ChatGPT as follows:

“Generate five short-form video title ideas on the topic of Spring fashion”

If you’re pleased with the titles generated, you can proceed by asking ChatGPT to expand on the suggested title and offer further information. 

Within a few minutes, AI has been able to not only generate the titles and ideas for Spring fashion reels but has also expanded on options when asked, giving a complete overview of the content structure. 

So, if you find yourself experiencing a creative block and need a 3rd party to help you brainstorm some content ideas then ChatGPT might just be a good place to start.

2. Use ChatGPT To Help Write Scripts 

Scriptwriting is a true skill set – it’s a helpful practice that can help ensure your video doesn’t veer off topic, avoids unnecessary rambling, and flows perfectly throughout. In fact, a good script will also help to keep your audience engaged, entertained, and connected.

Nevertheless, if you’re stuck in a creative block, your script writing might not be going to plan and it can end up taking up a lot of precious time. Even if you’re not experiencing a creative rut, being able to lean on AI tools to streamline your creative process can be really helpful, especially if you’re a full-time content creator.

Here’s how ChatGPT can help:

You’ll want to prompt ChatGPT to create a script for this video. You can be as specific as you’d like, adding a word count, tidbits you’d like mentioned in the script, etc. The more specific the original prompt is, the better the output will be. 

The generated script will most likely need editing, or in some cases, you’ll need to regenerate the script entirely until ChatGPT delivers something you’re happy with. Either way, this process takes a few minutes. 

If you find yourself liking a script that doesn’t cater to your audience, for example, tone of voice, age demographic, structure, etc. Then you can get ChatGPT to make the edits according to your preferred filters. 

It’s crucial to remember that you’ll still need to actively participate in the process, and lend a trained eye to make sure the script is engaging and suits your audience’s preferred content style.

So really, rather than replacing scriptwriting, you could leverage ChatGPT as a first draft aid, to get your creative juices flowing – which is especially great for those days when “writer’s block” is in full effect.

3. Use ChatGPT To Create Descriptions And Captions

Even though marketing gurus swear that “video is king” there’s no denying the importance of video descriptions or text-based captions. Not only does it offer your audience the ability to choose the content format they’d rather consume, but adding text descriptions and captions to your content will help to optimize your targeting and increase your reach.

If you’re creating a handful of content each week then writing optimized descriptions and captions can become a time-consuming part of the process. Enter ChatGPT!

If ChatGPT is able to generate video scripts, then it’s most definitely going to be able to help with description and caption creation. 

You’ll want to make sure you’re being as specific as possible in your prompts to generate the best results. But, either way, you’ll need to review and in some cases edit the text content to make sure that it’s in line with your personal brand and tone of voice. 

Ultimately, using ChatGPT for captions and descriptions can serve as a great springboard, help to speed up your content creation process, and ensure that all of the text-based content is optimized with your targeted keywords. 

4. Use ChatGPT To Generate Show Notes And Summaries

If you’re a podcast or Youtube creator then this trick can save you a lot of time. 

You’re probably always consuming content for research purposes, and have found yourself wishing you’d taken notes on more than one occasion. But, what if there was a simpler way? A plug-in that would summarize videos or podcasts for you, so that you can walk away with your research notes within minutes. 

Well, there is! The Youtube Summary plugin is able to generate summaries for the entire content of a Youtube video. This plug-in is powered by ChatGPT.  

All you need to do is download the plugin and find a Youtube video you’re interested in researching. Then you’ll need to click on the Youtube video and find the transcript and summary option from the dropdown menu. Click the button, and the transcript will appear for the video.

Lastly, you’ll need to click the OpenAi button, this will automatically copy the transcript and will launch ChatGPT with a prompt that will begin the process of summarizing the transcript it has been provided.  

This plugin can be a great tool if you’re wanting to use it for research purposes, and even for your own content in the form of repurposing. 

5. Use ChatGPT To Optimize Old Blog Posts

If you’re a blogger then you can also use ChatGPT to optimize old content. Refreshing older content can help ensure that it’s working for you as best it can, driving engagement and more views.

This whole process may sound overly complicated, but as long as you’re imputing the right prompts it honestly couldn’t be easier. 

There are a few ways you could refresh old blog content. 

• Add a new and improved title that’s optimized for SEO.
• Rework certain parts of the article that are outdated.
• Add improved calls to action.
• Rework keyword placement and SEO. 
• Improve meta description.

The above are just a few prompts that you could use to spruce up older blogs using ChatGPT. 

You’ll simply need to input the prompt and copy-paste the original text – whether that be a section, title, or the entire blog post.

What Are The Pitfalls Of Using ChatGPT?

The methods for using ChatGPT for content creation we’ve discussed earlier in this guide are great ways to speed up the process and alleviate creative blocks. Nevertheless, we don’t recommend relying solely on AI to render these tasks entirely because, as with anything, it does come with some downsides:

• You won’t master foundational skills and grow – if you’ve been a content creator for a while then this point isn’t applicable to you. But if you’re just starting out then using ChatGPT can hinder your personal growth and learning curve. Being a full-time influencer and content creator requires skill, and you need to build a foundation in order to become an expert in your craft. 
• ChatGPT is unreliable – Because it’s fairly new and mostly free, there still seem to be a lot of instances where ChatGPT crashes. There have also been cases where the AI has output data that was invented and quoted research papers that don’t exist. That’s why, it’s important to hone your skillset before integrating ChatGPT into your content creation processes. So that you’re not reliant on the platform and can spot errors.
• ChatGPT price – This probably goes without saying, but the free version will most likely be phased out. Their paid version offers advanced features and upgrades.

Useful Extensions For Content Creation

Even with all its limitations taken into account, ChatGPT is still an incredibly powerful and useful tool. To enhance its capabilities even further there are extensions available that will supercharge ChatGPT’s content creation efforts. 

Here are some of the most useful Chrome extensions:

WebChatGPT: This extension is able to enhance your ChatGPT prompts with more relevant web results, thus allowing your conversations to be more up-to-date and accurate. 

Promptheus: This extension allows you to access ChatGPT in the form of a popup anywhere on your computer, making it more accessible and easier to use while creating content. It further allows you to use voice-to-text features to communicate and prompt ChatGPT.

Summarize: This extension works similarly to the Youtube Summary plugin we mentioned previously in the article. Meaning that you can summarize an article from anywhere on the web in a matter of seconds, allowing you to conduct content research in an effective and timely manner. 

Conclusion

The way in which influencers can leverage ChatGPT for their content creation is evolving almost daily. New extensions and tools are being released weekly, and with the AI wave in full swing, we don’t see this slowing anytime soon. 

By using ChatGPT as a tool for research, content ideas, summaries, optimization, and even first drafts of text-based content you’ll be able to save yourself a lot of time, and most likely feel invigorated by new ideas that you might have not considered otherwise. 

But, it’s important to remember that ChatGPT doesn’t replace YOU. You’ll still need to manually review all of the content, edit the scripts, and add your personal flare. By doing so, you’re ensuring that your quality standards for content are upheld and that the output is something that you’re audience will enjoy.