Which digital marketing platform is the best for coaches, social media influencers, and entrepreneurs? 

Do you need help getting your online business off the ground? Don’t worry, you’re not alone. There are dozens of digital marketing platforms to help online businesses get to the next level. 

From creating online courses you can sell to all-in-one website builders, these platforms have it all.

Which platform should you choose? Today, we will be taking a look at ClickFunnels and LeadPages so you can decide which platform is best for you.

ClickFunnels VS. LeadPages – Digital Marketing Tools For Creators

ClickFunnels

What is ClickFunnels?

ClickFunnels is an American digital marketing platform that was founded in 2014. The company focuses on online business owners who don’t have a lot of experience in creating a website. This means anyone, from beginners to experts, can use these tools to help create a successful company.

Since its 2014 founding, the program has worked with over 100,000 businesses.

How does ClickFunnels work?

ClickFunnels has dozens of features and tools you can use. 

• Sales Funnels
  • ClickFunnels’ most popular feature. The sales funnels feature allows you to create pre-written copy that will attract customers and create more leads. These funnels are essentially marketing emails and advertisements that will lead customers right to your page. 
  • You can even create just one sales funnel and use it over and over again.

Below is a few examples of their sales funnel templates

• Online Courses
  • Create and sell online courses so you can monetize your knowledge. If you’ve ever wanted to sell your coaching advice or influencer modeling tips, this is your opportunity. 
  • ClickFunnels allows you to completely customize your online classroom with templates, pricing management, and more. Even if you’ve never taught online courses before, ClickFunnels will walk you through the entire process.

Below are some features of the online course. 

• Create an Ecommerce store
  • If you’re just starting out in your online business, ClickFunnels can help you create an amazing online storefront with its all-in-one website builder. With all your marketing tools in one place, having all your online business tools in one place will allow you to spend less money on domain sites and more time growing your business. 

• Landing Pages
  • Create custom landing pages. A landing page is a single webpage that appears in response to clicking on an SEO result, or an advertisement. This landing page can be customized to your site so you can lead customers in the right direction.
  •  The most popular landing page is a link in your social media bio.

How much does ClickFunnels cost?

Unfortunately, there are no free plans available for ClickFunnels.

The pricing plans are listed below.

The basic plan is $147 USD a month. This includes one website and the ability to create 20 unique sales funnels. You are only allowed one user on the account, as well as 1 free custom domain. You can also create 3 online courses. 

With those 3 courses, you can have up to 1,000 students. You will also receive unlimited workflows, unlimited pages for your site, as well as unlimited products for your page, and unlimited email sequences. You also gain access to their basic analytics.

This plan is best for a solo business owner or influencer.

The pro plan is $197 USD a month. Along with everything included in the basic plan, you can create up to 100 Funnels, and have up to five admin users on the account. 

You can create up to 3 custom domains, and you can now create and sell 15 online courses, with 10,000 students total. You can also join their affiliate program, and gain access to their Liquid Theme editor. This plan is best for small or medium business owners

The final plan is the Funnel Hacker plan. This plan is currently $297 USD a month, though it is usually $497 USD a month. You can create up to 3 websites, as well as have access to unlimited funnels. Your account can have up to 15 admin users on the account, as well as 9 custom domains. 

You can create up to 200 online courses and have 20,000 students total. You will also receive advanced analytics and API access. This plan is best suited for larger businesses. 

Lead Pages

What are Leadpages?

LeadPages is a digital marketing tool specifically for small businesses. As of 2023, there are almost 50,000 customers who use the company. They offer a suite of tools to help your company create and capture more leads. They claim to have the best landing page editor on the market.

LeadPages is most known for its landing page pop-up ads, which appear frequently on websites.

What features do Lead Pages Have?

When you create a LeadPages account, you gain access to their catalog of marketing tools. 

• Landing Page

You can build unlimited landing pages with their exclusive builder.  They offer a built-in conversion guide, unlimited lead traffic and data, unlimited page publishing, and some of the fastest speeds on the market.

All landing page templates are code-free, which means you can customize your site without any coding knowledge.

Below are some landing page templates you can choose from.

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• AI Engine

Their newest product creates a unique copy with the click of a button with their AI Engine. You can get inspired by AI suggestions, generate new headlines, and test your headlines to see which one works best.

Freelancers, entrepreneurs, small business owners, and influencers are encouraged to use their AI Engine.

Pop Up Ads

Although some people complain about pop-up ads, studies show they can be very effective marketing tactics.  Create unique pop-ups with Lead Page templates that you can publish on your website, landing page, or even on word press. 

Below is an example of what your pop-up could look like.

Create a website

If you’re just starting out your online business and need to create a site, consider Lead Pages as your site host and builder. You can easily use the tools from your landing pages and pop-up ads to create a customizable website. 

You can search for templates by the type of website you’re creating, such as a portfolio, for an influencer, or a marketplace. 

How much does Lead Pages cost?

There are two different pricing plans you can choose from.

The standard plan is $37 USD a month. This plan allows you to create one website, unlimited landing pages, pop-ups, and alert bars. Your page will also be able to have unlimited traffic and leads. Gain access to a custom domain, mobile-friendly sites, and 40+ site integrations. 

These integrations include Google Analytics, Google Tag Manager, SalesForce, Shopify, and more.

The pro plan is $74 USD a month and is noted as the most popular plan. In addition to everything in the standard plan, you also gain access to being able to sell products directly from your site, as well as unlimited A/B split testing. You can also create 3 sites instead of just 1, gain access to priority support, and connect with tools such as Mailchimp, WordPress, and more.

What digital marketing platform will you use?

Both platforms allow you great access to creating online websites and landing pages that will surely lead more customers to your site. However, ClickFunnels does offer more marketing tools, such as sales funnels and the ability to create online courses. Both platforms allow you to start your plan with a free trial so you can decide which one works for you.