1 Billion Followers Summit 2025 Recap

The 1 Billion Followers Summit ended recently in Dubai, gathering more than 15,000 content creators, 420...

Study Maps Social Media Use Among Early Teens

A comprehensive new study of more than 10,000 U.S. adolescents sheds light on the widespread social...

Traackr Study Reveals Social Media’s Top 25 Beauty Brands In 2024

New research from Traackr unveils transformative trends in beauty brand influence on social media in 2024....

Gen Z Consumers Save Hundreds Of Dollars With Lifestyle-Changing Trend Popularized By TikTok

A new TikTok movement called “underconsumption core” is influencing Gen Z spending habits. A survey released...

New Creator Campuses Opening Early 2025 Could Be The Answer To Influencer Burnout, Report Shows

Two major agencies are launching physical spaces for creators in early 2025, signaling a potential shift...

Beyond Broad Reach: 15 Industry Leaders On Perfecting Niche Podcast Advertising

As audio consumption continues to rise, niche podcasts stand at the forefront of audience engagement, offering...

Twitch Closes 2024 With 18.5B Hours Watched, Kai Cenat Tops Monthly Charts, New Top Streamers Emerge [REPORT]

Twitch has maintained stable viewership in 2024, with 18.5 billion hours watched, compared to 18.9 billion...

Professor Richard Florida Breaks Down The Creator Economy’s Global Impact

Photo credit: Zanetti Photography A new global study shows the creator economy includes approximately 360 million...

Social Commerce Sales Set To Double In UK As TikTok Shop Dominates Beauty And Fashion [REPORT]

Social commerce sales in the UK are expected to double over the next four years, according...

Google Searches For ‘Creator Economy Jobs’ Surge 900% Y-o-Y Despite Market Slowdown

Interest in creator economy careers reaches record levels despite a significant decline in job openings during...

Creator Marketing Shatters Records: Brands Spent $79M On Creator Partnerships In 2024 [REPORT]

Organizations have invested $79 million in creator partnerships through the CreatorIQ platform in 2024, marking a...

The Talent Revolution: 19 Industry Leaders Predict The Future Of Talent Management In 2025

The talent management industry is undergoing significant transformations, driven by the rapid growth of the creator...

The Link Between Brand Awareness And TikTok Performance [REPORT]

New research from Tracksuit and TikTok demonstrates a strong correlation between brand awareness and advertising conversion...

Nearly Half Of U.S. Teens Say They’re Online ‘Almost Constantly’ [REPORT]

A new Pew Research Center survey reveals that 46% of U.S. teens report being online “almost...

New Global Study Reveals: 360M Digital Creators Generate Nearly $370B Economy, Rivals GDP Of Hong Kong

Digital creators across 20 countries generate $368 billion in annual revenue, comparable to Hong Kong’s GDP,...

The Gap Between U.S. And China’s Social Commerce: Why TikTok’s Latest Numbers Matter

TikTok Shop generated $100 million in Black Friday sales this year, marking a threefold increase from...

A Third Of Australian On-Premise Consumers Order New Drinks Seen On Social Media, NielsenIQ Data Shows

NielsenIQ (NIQ) reports that 28% of Australian on-premise consumers frequently order new and exciting drinks they...

From YouTube To Pinterest: What’s Really Driving Holiday Shopping Decisions In 2024 [REPORT]

Social media platforms are reshaping holiday shopping behaviors, with YouTube emerging as the leading platform influencing...

How Casual Conversations Became Breaking News: The Rising Power Of Social Media Journalists

Social media influencers are emerging as significant news sources for American adults, according to an article...

How Travel Influencers Have Reshaped The Tourism Industry In The Last Few Years [REPORT]

RX has released a new report, “The Power of Influencer,” citing multiple studies and sources to...

TikTok’s Impact On Holiday Shopping: MGH Survey Indicates Early Consumer Shifts

A new MGH survey reveals how TikTok shapes consumer holiday shopping patterns, with many users finding...

Fohr’s 2025 Beauty Predictions: ‘Unexpected’ To Dethrone ‘Authenticity’ As Industry Buzzword

Influencer marketing agency Fohr predicts that “unexpected” will replace “authenticity” as the dominant theme in beauty...