TikTok Algorithm Surprise: Longer Videos Outperform Short-Form Content, Study Reveals

An analysis of 1.1 million TikTok videos reveals that despite the platform's reputation for brief content,...

Study Shows How Podcast ‘Super Listeners’ Drive Marketing ROI

Podcast "super listeners" who consume more than eight hours of content weekly show higher engagement with...

Micro-Influencers: What Makes Them Top ROI Drivers

YAAP Report Shares Roadmap For Influencer Marketing In 2025

YAAP Digital has released a comprehensive report on influencer marketing based on interviews with 50 CMOs...

Research Highlights Vital Gaps Between Creators And Brands

New research from Influencer Ltd. highlights challenges and opportunities in the growing creator economy, where brands...

Must-Attend Creator Economy Events In April 2025

The creator economy's prominence at this year’s SXSW—evidenced by overflowing YouTube sessions and creator-centered brand activations—demonstrates...

Digital Deception: How Trolls And Bots Shape Public Opinion

A comprehensive literature review published in the European Scientific Journal reveals how trolls and bots manipulate...

Report Reveals Next Frontier For Brand-Creator Partnerships 

A new report from EMARKETER highlights the growing opportunity for brands in YouTube's short-form video space. ...

Lunar X: Building The ‘21st Century Disney’ For The Creator Economy

Economics Explained—YouTube's largest economics channel—recently premiered a feature-length documentary on CuriosityStream featuring interviews with former White...

Mom 2.0 Summit: Where Connections Create Career-Defining Opportunities

Disney executives offering jobs. Netflix representatives scouting talent. Book deals signed over coffee. Mom 2.0 Summit...

Spotter Showcase: Invite-Only Event To Connect Top Creators With CMOs And Agency Leaders

Spotter is launching its first-ever Spotter Showcase, an invite-only event connecting CMOs and agency leaders with...

AiMCO’s Sold-Out Influencer Events Signal The Return To In-Person Connection, Beauty’s Digital Renaissance

The Australian Influencer Marketing Council’s (AiMCO) recent beauty influencer breakfast sessions exposed the creator economy’s hunger...

UTA Sports Teams Join Forces With Teamworks Influencer For NIL Initiative

The University of Texas at Arlington has launched the Makin' Bucks Exchange program in partnership with...

College Sports Sponsorships: Women Lead Brand Deal Volume While Men Command Higher Engagement

A new report from athlete marketing intelligence platform Out2Win shows striking shifts in the college basketball...

Legal Experts To Address Legal Complexities In The Creator Economy

Four prominent intellectual property attorneys are set to share expertise on name, image, and likeness (NIL)...

Poppi’s Super Bowl Influencer Outreach Offers Valuable Marketing Lessons, Experts Say

A marketing campaign by prebiotic soda brand Poppi has ignited an unprecedented controversy after the company...

Fashion Week Spotlight: Influencers Take Over Milan And Paris Runways

Recent fashion weeks in Milan and Paris showcased the growing influence of celebrity ambassadors on brand...

Exuma Capital Taps R30 Brands To Expand Into Wellness Through Creator Marketing

Exuma Capital Partners leads a new investment in R30 Brands, marking the private equity firm's strategic...

Digital Talent Industry Reaches Record Growth As Brands Shift To Creator-Led Strategy

The digital talent management industry (DTMI) expanded by 15% in 2024, with influencer marketing spend hitting...

Australian Influencer Marketing Council Welcomes Four New Members

The Australian Influencer Marketing Council (AiMCO) has expanded its member base to over 120 partners with...

Creator Partnerships Emerge As Essential Social Media Strategy For Brands In 2025

Content creators are quickly becoming the driving force behind social media engagement for brands, with impressive...

Tribeca X Awards Extends Deadline For Creator Submissions To March 4

Tribeca Festival has announced an extended deadline for its tenth annual Tribeca X Awards, giving social...