How Gen Alpha Feels About Influencer Marketing [REPORT]

New research published in Humanities and Social Sciences Communications reveals that Gen Alpha’s (aged 10-14) recognition...

YouTube’s Hidden Gender Divide: ThoughtLeaders’ Shoshana Eilon Investigates Platform Inequities

When ThoughtLeaders Chief Operating Officer Shoshana Eilon noticed women creators were virtually absent from YouTube’s year-end...

The Professional Platform Shift: Why 3 In 5 Content Creators Are Betting Big On LinkedIn In 2025

Content creators are increasingly turning to LinkedIn as their platform of choice, with 60% planning to...

UK Creative Industries Generate £125B, But Creators Are Facing A Crisis – Government Finally Responds

The UK government has responded to the parliamentary Culture, Media and Sport (CMS) Committee’s report on...

New Research Shows How 3 Key Factors Make Influencer Posts More Trustworthy Than Traditional Ads

A new study published in Humanities and Social Sciences Communications identifies three critical factors contributing to...

Gen Z More Likely To Find Longer Videos Engaging Than Millennials [REPORT]

New research reveals shifting preferences in video content consumption across generations.  According to Traackr’s 2025 US...

Forbes Releases Top 50 Creator List For 2024

Forbes Top Creators added over 100 million followers to their combined audience in 2024, reaching 2.7...

The Long Tail Effect: Why Smaller Podcasts Are Delivering Bigger Results For Advertisers [REPORT]

Acast’s Podcast Pulse 2024 report, conducted in partnership with Edison Research, indicates that niche podcasts with...

Start Local, Think Big: 13 Industry Leaders Share Their Small Business Influencer Success Tips

As the global influencer market projects unprecedented growth toward $139 billion by 2031, small businesses face...

Brand Content Shapes Holiday Shopping, With Promo Codes And Influencers In The Lead [REPORT]

A new consumer survey from Sprout Social reveals that brand content on social media influences holiday...

Reach Dethrones Engagement Rate In Influencer Marketing Success [REPORT]

A new Linqia survey of over 200 U.S. enterprise marketers reveals shifts in how brands measure...

Over 90% Of Creators Plan Product Launches By 2025, With Two-Thirds Of Consumers Buying Their Products [REPORT]

Billion Dollar Boy has released new research revealing that 93% of content creators plan to launch...

Study Reveals Why Close To Half Of Travel Influencers Could Be Sabotaging Their Success

New research from Phocuswright indicates that excessive brand partnerships may undermine travel creators’ credibility, even as...

GoDaddy Survey Exposes Generational Trust Gap In Social Media Shopping

A new GoDaddy survey reveals significant differences in how Gen Z and Millennial consumers approach social...

Primetag Introduces Retail Analytics Solution To Boost Influencer Marketing ROI

Primetag, an analytics and ROI measurement platform for influencer marketing, has launched its Influence to Store...

Two-Thirds Of Consumers Want ‘Edutainment’ Content From Brands [REPORT]

Sprout Social has released the 2024 Social Media Content Strategy Report based on a survey of...

Nearly 80% Of Consumers Trust UGC Content More Than Influencers In 2024 [REPORT]

The Influencer Marketing Factory has released a report titled “The Ultimate Creator Guide,” analyzing creator economy...

Brain Imaging Reveals Why YouTube Ads Outperform TV [REPORT]

A new study utilizing brain imaging technology has uncovered insights into viewer engagement with YouTube content...

Why Creative Strategists Are Now The Hottest Job In Marketing [REPORT]

A new report from marketing software company Motion, which analyzed over $6 billion in media spend,...

Indonesia’s Creator Economy Explodes: 12M Creators Churning Out 1M Monthly Content Pieces

Indonesia’s creator economy has approximately 12 million creators producing between 500,000 and one million pieces of...

TikTok Rules Quantity, Instagram Wins Quality In Singapore

New research by HypeAuditor reveals TikTok’s dominance in influencer numbers in Singapore, while Instagram leads in...

94% Of Marketers Say Creator Content Outperforms Traditional Ads – Here’s Why [REPORT]

CreatorIQ’s new “State of Creator Marketing Trends and Trajectory 2024–2025” report, based on surveys of 1,138...