CreatorFest: The Event Promising to Bridge the Creator-Entrepreneur Gap

Stem Media founder & CEO Patrick Israel is launching CreatorFest to connect content creation and business...

[REPORT] Food & Drink Reign Supreme: 30% Of Consumers Prefer This Influencer Content

A new report from Sprout Social, which surveyed 2,000 consumers and 300 influencers across the US...

[REPORT] Nielsen & Raptive Uncover The Secret Sauce Behind Creator Websites’ 66% Brand Fit Score

Nielsen, a global measurement and data analytics company, and Raptive, a media company specializing in creator...

[REPORT] Emotion Drives Brand Memory: New Research Uncovers The Secret To Influencer Marketing Success

Influencer, a marketing agency specializing in creator partnerships, has released new research demonstrating the effectiveness of...

[REPORT] Black Voter Disinformation Crisis: 3 Key Narratives Threatening 2024 Engagement

A new report from Onyx Impact, titled “The Black Online Disinformation Landscape 2024,” identifies three key...

TikTok Fame Isn’t What It Used To Be: Going Viral Doesn’t Guarantee Success?

Viral success no longer translates into mainstream fame as quickly as it once did. Industry experts...

[REPORT] TikTok Overtakes X For News: Why 13% Of People Are Turning To The Video App

Reuters Institute has released the Digital News Report 2024. The study, which surveyed almost 100,000 people...

Billionaire Mark Cuban Exposes The Invisible Force Shaping Public Opinion

In a recent appearance on the Lex Fridman podcast, entrepreneur and tech investor Mark Cuban discussed...

Gen Z Trusts TikTok More Than You Think: 12% More Likely To Use It For Hard-To-Find Info

A new report from DISQO reveals that Generation Z is increasingly turning to TikTok as a...

[REPORT] Long-Form Video’s Unexpected Comeback: Why 26+ Seconds Is The New Sweet Spot

New research from social media marketing firm Emplifi reveals a surprising trend in consumer engagement with...

Study Reveals The Ad Format That’s 34% More Cost-Effective For Brand Awareness

A new study by Acast, the world’s largest independent podcast company and media agency OMD, demonstrates...

Time For A Surgeon General Warning On Social Media, Says Top Health Official

The U.S. Surgeon General Dr. Vivek Murthy calls on Congress to require warning labels on social...

[REPORT] Joe Rogan, Tucker Carlson Lead Pack Of Influential Alternative Voices – But Are Their “News” Sources Reliable?

A new report from the Reuters Institute for the Study of Journalism examines the rise of...

[REPORT] Pinterest Unpacks Gen Z’s Obsession With Trends – How Brands Can Ride The Wave

Pinterest’s recent trends report revealed new research offering insight into Gen Z’s mindset, behaviors, and growing...

[REPORT] 90s Bobs, 2000s Highlights, And “Fruity Nails” – Pinterest Reveals The Unexpected Style Movements Taking Over This Summer

Pinterest recently released its Summer 2024 Trend Report, unveiling surprising revival trends in fashion and beauty...

[REPORT] This Counterintuitive Influencer Strategy Drives 114X Higher Revenue Per Follower

New research upends conventional marketing wisdom by showing that brands generate significantly higher revenue per follower...

From Amish Farms to Bison Feeding: The Unexpected Adventures Awaiting Travel Influencers in Shipshewana

The small town of Shipshewana, Indiana, with a population of just 800 people, is hosting the...

[REPORT] The Surprising Way Most TikTok Users View News On The Platform

A new study from the Pew Research Center offers insights into how Americans experience news on...

[REPORT] 96% Of Creators Earn Less Than $100K/Year – Discover The Secrets Of The 4% Who Broke Through

A new report from creator commerce platform Kajabi examines what distinguishes the small percentage of online...

Study Reveals 4 Key Factors That Determine An Influencer’s True Importance

A fresh study published in the International Journal of Electronic Marketing and Retailing sheds light on...

Why Paying Influencers Based On Engagement Quantity Encourages Harmful Collusion, Experts Warn

A new study by researchers at the University of Nottingham, published by the European Centre for...

[REPORT] Creators Demand Respect As Brands Leverage Popular User-Generated Content, Survey Finds

A recent survey by video software company MASV shows a stark divide between creators and brands...

This Attorney’s Company Brings Legal Muscle To Negotiations Within The Creator Economy

Jake Williams is a 33-year-old attorney and partner at the creator economy company Rakugo Media based...

#Paid’s Creator Marketing Summit: Shaping The Future Of Influencer Marketing Through Innovation, Collaboration, And Human Connection

On May 2nd, #paid’s Creator Marketing Summit brought together industry leaders and innovators to discuss the...

[REPORT] Gen Z Can’t Get Enough Of This Emerging Content Format (18% More Likely To Watch)

According to Spotify’s recent report, “2024 Podcast Trends Tour,” the audio streaming giant has uncovered new...