[REPORT] From Deloitte: Untapped Potential In The $250B (And Growing) Creator Economy

Deloitte released a report titled “Creator Economy in 3D,” revealing the growing influence of content creators...

[REPORT] Measuring ROI: The #1 Influencer Marketing Challenge For 49% Of Brands (And How To Solve It)

A full-service marketing agency for international premium and luxury brands, WHITE Communications, has released a report...

[REPORT] Instagram Steals The Social Media Spotlight With A 9% Surge In Brand Interactions

The social media marketing platform Emplifi has released a report titled “2024 Social Media Benchmarks,” covering...

[REPORT] Move Over Fitspo: This Two-Week Instagram Experiment Caused A Massive Shift In Eating Habits

In a novel pilot study published in the journal Digital Health in April 2024, researchers from...

Creators Are The New Media Powers – And YouTube Is Helping Them Build Empires

YouTube revealed in a February letter that it has paid over $70 billion to creators, artists,...

[REPORT] From 9-To-5 to Full-Time Creators: How 6% Made The Leap Last Year

ConvertKit’s “2024 State of the Creator Economy” report finds a growing number of creators leaving traditional...

[REPORT] Beyond Follower Count: The Real Factors Driving Influencer Rates (Surprising Data From 250K Payments)

Influencer marketing rates have long been assumed to correlate directly with an influencer’s follower count. However,...

Bracing For Post-TikTok Social: 20 Industry Voices Discuss Creators’ And Users’ Next Destinations

President Biden has escalated the pressure on TikTok by signing a law that gives its Chinese...

[REPORT] The Real Scoop: Over 2,000 Creators Reveal Shocking Insights On Pay, Struggles, And Dreams

Influencer marketing agency NeoReach has released an extensive annual survey analyzing trends in the booming influencer...

[REPORT] Glossy Insider Reveals The 4 Metrics Influencers Are Judged On (And Why Sponsored Posts Aren’t #1)

Glossy, a media company covering the fashion and beauty industries, recently released a report analyzing the...

[REPORT] The Tech Marketer’s Holy Grail: How 49% Simplified Their Complex Products With Video

Vidico’s “The State of Video Marketing 2024” report reveals insights from marketers who primarily lead product,...

Travel Envy: The Surprising Motivation Behind 38% Of Canadian Gen Z And Millennials’ Vacation Picks

FlightHub has released a new survey, revealing that searching for the perfect picture to post on...

[REPORT] Surprising Stats: What Really Matters To Consumers In Influencer Content?

Social media management and analytics software company Sprout Social has released a report on influencer marketing...

[REPORT] 6 Key Findings About Brand Partnerships In 2024 Decoded By Over 500 Creators

A new analysis from the American Influencer Council (AIC), Canopy for Creators, and HypeAuditor sheds light...

[REPORT] Hot Off The Press: Seasoned Influencers Reveal Their #1 Concern For 2024

Digital commerce and creator engagement platform URLgenius has released the “Creator Day Lightning Survey” survey, which...

[REPORT] The Role Of Influencer Marketing In Driving The Global Luxury Market To $354 Billion In 2023

The global luxury goods market reached $354.81 billion in revenues in 2023, up 13.5% from $312.63...

[REPORT] New Study Reveals The Country Where People Essentially Live On Screens 57% Of The Day

A new research report by Electronics Hub examines which countries spend the most time in front...

Indonesia’s $32B Capital Relocation Bets On Gen Z Influencers To Make “Smart Forest City” Go Viral

As Indonesia prepares to relocate its capital from overcrowded and sinking Jakarta to the new under-construction...

[REPORT] Influencers’ Role In Making U.S. Consumers Click ‘Buy Now’ On Amazon

IZEA has released a new report that provides insights into the effectiveness of influencer marketing in...

[REPORT] From Instagram To YouTube, India’s Creators Hold The Key To Billion-Dollar Brands

A new study from Kofluence highlights how social media influencers and content creators are remolding several...

Brands’ Need For Content Hits Record High Despite Fewer Influencer Partnerships, New Study Shows

Market research company eMarketer has released a new report titled “The State of Influencer-Brand Deals 2024,”...

TikTok Reveals Key Ingredient for Brands To Tap Into Massive Bilingual Audience

A new study from TikTok and NRG highlights the effectiveness of incorporating Spanish-language elements into advertising...

Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023

Collabstr, an influencer marketing platform, released its annual report examining trends in the industry. The report...

Over 70% Of Creators Say Effective Brand Partnerships Boost Followers’ Awareness And Perception

Creator marketing platform Collective Voice has released a new report revealing how successful brand partnerships with...

2,000 Creators Shared How They Make Money. The Top Creators Use These Tips And Tricks. 

A new report from influencer platform Kajabi, “State of Creators ‘24,” examines strategies used by top-earning...