Is TikTok Shop The Go-To Platform For Brands To Reach Gen Z?

Earnest Analytics released a new report on April 10, revealing insights into the performance of the...

German Chancellor Olaf Scholz Joins TikTok, But Promises He ‘Will Not Dance’ On The Platform  

German Chancellor Olaf Scholz has created an official government account on TikTok. His debut TikTok video,...

How Trust In Influencer Marketing Differs Between Age and Sex, New Survey Reveals

Influencer marketing platform IZEA Worldwide, Inc. has released its annual “Trust in Influencer Marketing” report for...

Study Observing U.S. Digital Media Consumer Behavior Shows Emerging Segment Of Creator Economy  

A new study from Edison Research provides insights into how Americans consume digital media and utilize...

Podcast Fever Hits The East Coast This Spring: Creators Invited To Attend PRX Summits

PRX, a public media organization, nonprofit podcast publisher, and public radio distributor, has announced the Podcast...

How the Reopening Of The Chinese Market Impacted The Global Luxury Brand Industry

The newly released report titled “Global Luxury Brands Analysis 2023” examines the current state of the...

From Pets To Comics: Vietnam’s Wildest Influencer Marketing Trends

A new report from Flamingo Digital Media Corporation provides an in-depth look at the current state...

New Influencer Marketing Impact Report Reveals Which Strategy Is The Best Bang For A Brand’s Buck

The newly released report from influencer marketing platform Traackr sheds light on the latest trends in...

How To Earn Money On The Kick Streaming Platform In 2024

Launched towards the end of 2022, the Kick streaming platform is the new kid on the...

Your Proximity May Be The Key To Amassing A Large Social Media Following, Study Reveals

Researchers found that targeting “nearby” influencers with small follower counts but a connection to the brand...

All About The Whatnot Brand Ambassador Program

As the cost of living crisis continues to affect many of us on a daily basis,...

How China Slammed The Brakes On Shady Influencers Making Bank Off Mass ChatGPT Paranoia

Over the past year, several Chinese influencers have made millions of dollars selling short video lessons...

Inside the Multi-Million-Dollar Podcast Advertising Business: Top 15 Players’ Spending In February

The top 15 brands engaged in podcast advertising spent a combined $49.5 million in February, according...

The Cold, Hard Truth: Consumers Prefer AI-Made Creator Content, New Study Finds

Generative artificial intelligence is rapidly reshaping the creator economy, according to new independent research from Billion...

How To Successfully Navigate The Social Media Landscape: New Consumer Report Sheds Light On What Users Really Want From Brands

A report released by the social media management platform Hootsuite provides data-driven insights into consumer behaviors...

The State Of Influencer Marketing 2024 Report By Aspire

Aspire, a software company that empowers brands to leverage influencer marketing effectively, has released its State...

The Surprising Connection Between Health Influencers, AI, and Medical Misinformation Online

Health-related information and misinformation spread like wildfires online. And even wildfires are no longer free from...

Silent TikTok Majority – Surprising Truth About Adult User Habits

A new study from the Pew Research Center reveals some counterintuitive findings about how U.S. adults...

Wyzowl State Of Video Marketing Report 2024: Key Insights And Takeaways

Video marketing has been rising in popularity. But is it still relevant in 2024? And what...

Which Social Media Platforms Pay The Most For Content Creators In 2024?

Social media serves many purposes – for some, it’s a way to connect with friends and...

Key Findings For Brands And Creators From The 2024 Social Media Industry Benchmark Report

Rival IQ, a social media analytics firm, has released its annual Social Media Industry Benchmark Report...

Vietnam Tightens The Reins On Social Media Influencers Speaking Out About Environment, Foreign Affairs 

The Vietnamese government arrested a popular YouTuber on February 29 as part of a broader crackdown...

Snark Communities And The Anti-Fan Are On The Rise

About Snark Communities Snark communities and the anti-fan are on the rise. It used to be...

“A New Era Of Mobile Gaming”: A Breakdown Of TikTok’s Report

Gaming is currently one of the main pillars of internet culture, especially considering that we’re in...

Reddit Influence On Consumer Purchasing Decisions

When it comes to online shopping, recommendations reign supreme and offer more value to consumers than...