The Influencer Size That Delivers Best ROI [REPORT]

A new report from social media marketing platform Emplifi, which analyzed Instagram content and surveyed 165...

Fashion Brands Are Shifting To Bigger Influencers In 2024 [REPORT]

Fashion brands are increasingly partnering with larger influencers in 2024, according to the new “State of...

What the Majority Of U.S. Adults Use TikTok For [REPORT]

A new Pew Research Center analysis reveals that U.S. adults primarily follow entertainment and internet-native content...

58% of Gen Z Trust Local Influencers For Gift Ideas [REPORT]

A new study by everyday influencer platform Mavely reveals that 58% of Gen Z consumers trust...

Political Campaign Expert Ryan Davis Aims To Mobilize 1,000 Creators For Kamala Harris Campaign

Ryan Davis, a veteran of digital political campaigns and co-founder of creator marketing agency People First,...

Empowering Future Creators: UTSA’s New Degree & YouTube’s Programs, With Insights 

The University of Texas at San Antonio (UTSA) has introduced a new degree in Digital Media...

Sustainability And Social Media: Gen Z’s Holiday Shopping Priorities And What Experts Think

Gen Z is reshaping holiday shopping and companies must adapt to new technologies and marketing strategies...

Influencers Control The Narrative: Experts On Gen Z’s Shift To Social Media Search

Gen Z is increasingly using social media platforms like TikTok and Instagram for searching, favoring these...

Smaller Content Creators Are Having A Huge Impact On LGBTQ+ Youth Mental Health [REPORT]

A new study by Hopelab reveals that LGBTQ+ youth are forming strong parasocial relationships with smaller...

Influencers Outpace Celebrities 2.5 To 1 In Follower Growth [REPORT]

A new report from sports and entertainment intelligence platform SponsorUnited reveals that influencers are gaining followers...

Why Young Musicians Are Gravitating Towards TikTok, YouTube [REPORT]

A new generation of music creators is shifting away from traditional streaming platforms, instead favoring social...

Podcast Ad Consumption Translates To Actual Purchases In Over 50% Of Daily Listener Cases Globally [REPORT]

A new global study by podcast company Acast, released for International Podcast Day on September 30,...

California Extends Child Star Law To Social Media

California Governor Gavin Newsom recently signed two bills in Los Angeles. The bills alter how minors...

Half Of Creators Adjust Content for 2024 Election – Collective Voice’s Clair Sidman Explains The Shift

Collective Voice’s latest report reveals a notable shift in how consumers engage with political content online....

Creators Reveal How AI Is Fueling Their Imagination [REPORT]

A new study conducted by Radius for YouTube reveals how creators leverage AI in their work,...

Podcast Power: 85% Of Registered Voters Trust Podcasts More Than Any Other Media [REPORT]

Podcast agency Voxtopica’s new study reveals that registered voters in the United States are embracing podcasts...

The Hollywood Reporter, iHeartRadio Announce Exclusive Event for A-List Influencers, Creators

The Hollywood Reporter (THR) and iHeartRadio are launching a new event celebrating top digital creators and...

California Governor Signs Bill That Significantly Impacts How Minors Use Social Media Platforms

California Governor Gavin Newsom has signed a bill that could significantly alter how minors in the...

TikTok Ad Explosion: Research Shows Brands Are Getting 15X More Eyeballs Than On Facebook

TikTok video ads generate 15 times more impressions than Facebook and Instagram Reels ads, according to...

Why The Creator Economy Is Thriving Despite Economic Uncertainty, Experts Explain

The creator economy continues to grow despite global economic challenges, and new research indicates its resilience...

Influencer Drug Ads Under Fire: Senators Call For FDA Warnings In New Bill

Senators Richard Durbin (D-Illinois) and Mike Braun (R-Indiana) are introducing legislation to curb deceptive prescription drug...

Study Uncovers Why Top Influencers’ Personal Posts Outperform Sponsored Content

Recent research reveals that authentic content drives engagement for social media influencers, with personal posts significantly...

What’s Next After The White House Creator Summit? Industry Calls For Policy Support

The White House recently hosted its inaugural Creator Summit, marking a significant moment for creators, influencers,...

De-Influencing Trends: How Brands Can Maintain Consumer Trust

The rise of “de-influencing” reflects a growing consumer demand for authenticity and mindful consumption, challenging brands...

How Economic Uncertainty Is Reshaping Influencer Content [REPORT]

A new report from We Are Social, a global socially-led creative agency, reveals that economic uncertainty...