Gen Z Is Ditching Google For ‘Social Searching’ — Here’s Where They’re Going Instead

Research conducted by Forbes Advisor and Talker Research in April 2024 and analyzed by Bernstein Research...

Why Brands Are Suddenly Collaborating With Small-Time Content Creators

A shift in marketing strategies leads brands to partner with content creators with modest followings, moving...

Lower Costs, Higher Engagement: The Truth About Fast-Paced Influencer Marketing [REPORT]

New research from influencer marketing agency Obviously reveals that quick-turn content creation campaigns can lead to...

TikTok’s E-commerce Expansion: Industry Experts Weigh In On Opportunities And Strategies

TikTok’s expansion into e-commerce is reshaping how brands and creators engage with consumers, offering new monetization...

Influencers Cash In On Lies And Misinformation As Algorithms Amplify False Claims

A new book by researcher Renée DiResta sheds light on how social media influencers can shape...

Webby Awards Introduces “Creators,” “Brand Of The Year” Categories, Expands “Video & Film” For 29th Annual Event

The Webby Awards, dubbed “the Internet’s highest honor” by The New York Times, is launching its...

Election Year Shakeup: Why Consumers Are Seeing More Political Content From Influencers [REPORT]

A new survey by Collective Voice reveals that 61% of consumers have noticed increased election-related content...

28% Of U.S. Creators Tapped For Political Content: Is This The ‘Influencer Election’? [REPORT]

A new study by global creator agency Billion Dollar Boy, which surveyed over 4,000 consumers and...

YouTube Gaming Viewership Hits Record 6 Billion Monthly Views – What’s Driving The Surge? [REPORT]

Social media analytics firm Tubular has released its “The State of Social in H2 2024” report,...

6 Right-Wing Influencers Unknowingly Worked For Russian Front, Feds Say

U.S. prosecutors allege that six conservative influencers with millions of followers unknowingly worked for a company...

84% Of TikTok Brand Videos Are Flopping, DAIVID Study Reveals Why

A new study by creative effectiveness platform DAIVID finds that 84% of branded content on TikTok...

Australian Digital Ad Spend Surges To $15.6B: Video And Audio Lead The Growth

Australian internet advertising expenditure reached $15.6 billion for the financial year ending June 30, 2024, marking...

Gen Z Chooses Social Commerce For Holiday Shopping, 7x More Than Baby Boomers [REPORT]

Gen Z consumers are embracing social media platforms for holiday shopping at a rate significantly higher...

Nearly 40% Of Roblox Creators Say Platform Opened Door To Tech Careers They Never Imagined [REPORT]

Roblox Corporation released its first economic and social impact report, revealing significant contributions to the U.S....

Why Paramount Is Selling VidCon and Who’s Betting Big On Its Future

Paramount Global is selling its creator conference VidCon to UK-based media and events company Informa.  Sources...

DNC’s Move To Grant 200+ Influencers VIP Access To Convention Has Journalists Fuming

The Democratic National Convention (DNC) credentialed over 200 social media influencers for its four-day event in...

YouTube Leads Streaming Surge, Hits Record 10% TV Share In July [REPORT]

Streaming services captured a record 41.4% of U.S. television viewing time in July. According to audience...

TikTok Dethrones YouTube As Nearly 70% Of Brands Now Favor It For Video Marketing

TikTok has surpassed YouTube as the preferred platform for video marketing among brands and retailers.  According...

White House Hosts 100 Influencers At First Creator Economy Conference

The White House’s Office of Digital Strategy hosted its inaugural Creator Economy Conference, bringing together 100...

New FTC Rule Bans AI-Generated And Fake Online Reviews

The U.S. Federal Trade Commission (FTC) announced a final rule prohibiting the sale, purchase, and use...

100M+ People Window Shop On Social Media, But Only 30% Buy – Here’s Why [REPORT]

A new report from PYMNTS and Amazon Web Services reveals a significant gap between social media...

Instagram Makes A Comeback As Beauty Content Sees 68% Surge In Video Views [REPORT]

Influencer marketing platform Traackr has released its “State of Influence: Beauty 2024” study. The report, which...

Creator Economy Job Listings Surge 66% In Q2: Which Skills Are Most In Demand? [REPORT]

The creator economy job market is experiencing significant growth, with job listings increasing by 66% from...

Influencers Shape Gen Z Holiday Shopping Decisions [REPORT]

New research by creator-driven marketing platform LTK reveals major trends in consumer behavior for the 2024...

Pro-Trump Influencers And Kamala Harris Compete For Youth Vote In 2024

A new voter turnout initiative backed by pro-Trump influencers aims to mobilize young male voters for...