The Hidden Reach Of Snapchat: What VideoAmp Integration Reveals About Gen Z

Snap announced a partnership with media measurement company VideoAmp, offering new insights into Snapchat’s user base...

[REPORT] Top 3 Factors That Make Canadians Trust Influencer Recommendations

A new report by IZEA Worldwide reveals the key factors that drive trust in influencer marketing...

European Trade Bodies United: What This Means For The Future Of Influencer Marketing

In late May, several European creator economy trade associations formed the European Influencer Marketing Alliance (EIMA)...

New TikTok Threat: AI-Generated Political Hoaxes Rack Up Hundreds Of Millions Of Views

A network of TikTok accounts using AI-generated voiceovers to spread political misinformation has amassed over 380...

[REPORT] 5 Key Factors Experts Say Make Or Break Influencer Partnerships

A new study by researchers from the International School of Management, “Decision-making factors for responsible, consumer-focused...

[REPORT] YouTube Ads Drive 2X More Purchases Than TV – What Marketers Need To Know

A new report from Precise TV reveals that YouTube significantly influences parents’ purchasing decisions with children...

[REPORT] Human Influencers Earn 46X More Than AI: The Shocking Gap In Social Media Marketing

Twicsy’s new study, “AI Influencers Are Growing Fast But Still Far Behind Their Human Counterparts,” reveals...

[REPORT] Top 4 Factors Influencing Travel Decisions In 2024

The Growth Distillery, a market research firm, has released a new report detailing the shifting state...

CreatorFest: The Event Promising to Bridge the Creator-Entrepreneur Gap

Stem Media founder & CEO Patrick Israel is launching CreatorFest to connect content creation and business...

[REPORT] Food & Drink Reign Supreme: 30% Of Consumers Prefer This Influencer Content

A new report from Sprout Social, which surveyed 2,000 consumers and 300 influencers across the US...

[REPORT] Nielsen & Raptive Uncover The Secret Sauce Behind Creator Websites’ 66% Brand Fit Score

Nielsen, a global measurement and data analytics company, and Raptive, a media company specializing in creator...

[REPORT] Emotion Drives Brand Memory: New Research Uncovers The Secret To Influencer Marketing Success

Influencer, a marketing agency specializing in creator partnerships, has released new research demonstrating the effectiveness of...

[REPORT] Black Voter Disinformation Crisis: 3 Key Narratives Threatening 2024 Engagement

A new report from Onyx Impact, titled “The Black Online Disinformation Landscape 2024,” identifies three key...

TikTok Fame Isn’t What It Used To Be: Going Viral Doesn’t Guarantee Success?

Viral success no longer translates into mainstream fame as quickly as it once did. Industry experts...

[REPORT] TikTok Overtakes X For News: Why 13% Of People Are Turning To The Video App

Reuters Institute has released the Digital News Report 2024. The study, which surveyed almost 100,000 people...

Billionaire Mark Cuban Exposes The Invisible Force Shaping Public Opinion

In a recent appearance on the Lex Fridman podcast, entrepreneur and tech investor Mark Cuban discussed...

Gen Z Trusts TikTok More Than You Think: 12% More Likely To Use It For Hard-To-Find Info

A new report from DISQO reveals that Generation Z is increasingly turning to TikTok as a...

[REPORT] Long-Form Video’s Unexpected Comeback: Why 26+ Seconds Is The New Sweet Spot

New research from social media marketing firm Emplifi reveals a surprising trend in consumer engagement with...

Study Reveals The Ad Format That’s 34% More Cost-Effective For Brand Awareness

A new study by Acast, the world’s largest independent podcast company and media agency OMD, demonstrates...

Time For A Surgeon General Warning On Social Media, Says Top Health Official

The U.S. Surgeon General Dr. Vivek Murthy calls on Congress to require warning labels on social...

[REPORT] Joe Rogan, Tucker Carlson Lead Pack Of Influential Alternative Voices – But Are Their “News” Sources Reliable?

A new report from the Reuters Institute for the Study of Journalism examines the rise of...

[REPORT] Pinterest Unpacks Gen Z’s Obsession With Trends – How Brands Can Ride The Wave

Pinterest’s recent trends report revealed new research offering insight into Gen Z’s mindset, behaviors, and growing...

[REPORT] 90s Bobs, 2000s Highlights, And “Fruity Nails” – Pinterest Reveals The Unexpected Style Movements Taking Over This Summer

Pinterest recently released its Summer 2024 Trend Report, unveiling surprising revival trends in fashion and beauty...

[REPORT] This Counterintuitive Influencer Strategy Drives 114X Higher Revenue Per Follower

New research upends conventional marketing wisdom by showing that brands generate significantly higher revenue per follower...

From Amish Farms to Bison Feeding: The Unexpected Adventures Awaiting Travel Influencers in Shipshewana

The small town of Shipshewana, Indiana, with a population of just 800 people, is hosting the...