Financial Advice Goes Viral: TikTok And Reddit Are Influencing Investment Strategies

New research reveals a major shift in how younger investors seek financial advice, with social media...

Pharma’s Untapped Goldmine: 9 In 10 Doctors Open To Learning About Prescription Drugs On Social Media

A new survey reveals that pharmaceutical companies may miss a significant opportunity to engage with healthcare...

[REPORT] Nearly 40% Of Surveyed Americans Demand Transparency From AI Influencers – How Brands Are Responding

A new survey by The Influencer Marketing Factory reveals that 36% of respondents believe artificial intelligence...

[REPORT] Influencers 1.9x More Likely To Shop On Amazon Weekly – What This Means For Brands

A new study by IZEA Worldwide reveals valuable insights into the relationship between influencers, UK consumers,...

People’s Choice Podcast Awards For Women Opens July 31 – Here’s How To Enter

The Women in Podcasting Network has announced its inaugural Women in Podcasting Awards, set to begin...

[REPORT] 82% Of Roblox Users Love In-Experience Brand Content – Here’s Why

Roblox, the popular online platform and game creation system, recently released new research findings on user...

[REPORT] Authenticity Vs. Follower Count: The Shifting Priorities In Influencer Marketing

A new report from Sprout Social reveals shifting priorities in influencer marketing. Generational differences are emerging...

[REPORT] The ‘Sweet Spot’ For Brand Engagement In TikTok Trends

A new report from Billion Dollar Boy (BDB), a global creative agency, reveals insights into the...

The Hidden Reach Of Snapchat: What VideoAmp Integration Reveals About Gen Z

Snap announced a partnership with media measurement company VideoAmp, offering new insights into Snapchat’s user base...

[REPORT] Top 3 Factors That Make Canadians Trust Influencer Recommendations

A new report by IZEA Worldwide reveals the key factors that drive trust in influencer marketing...

European Trade Bodies United: What This Means For The Future Of Influencer Marketing

In late May, several European creator economy trade associations formed the European Influencer Marketing Alliance (EIMA)...

New TikTok Threat: AI-Generated Political Hoaxes Rack Up Hundreds Of Millions Of Views

A network of TikTok accounts using AI-generated voiceovers to spread political misinformation has amassed over 380...

[REPORT] 5 Key Factors Experts Say Make Or Break Influencer Partnerships

A new study by researchers from the International School of Management, “Decision-making factors for responsible, consumer-focused...

[REPORT] YouTube Ads Drive 2X More Purchases Than TV – What Marketers Need To Know

A new report from Precise TV reveals that YouTube significantly influences parents’ purchasing decisions with children...

[REPORT] Human Influencers Earn 46X More Than AI: The Shocking Gap In Social Media Marketing

Twicsy’s new study, “AI Influencers Are Growing Fast But Still Far Behind Their Human Counterparts,” reveals...

[REPORT] Top 4 Factors Influencing Travel Decisions In 2024

The Growth Distillery, a market research firm, has released a new report detailing the shifting state...

CreatorFest: The Event Promising to Bridge the Creator-Entrepreneur Gap

Stem Media founder & CEO Patrick Israel is launching CreatorFest to connect content creation and business...

[REPORT] Food & Drink Reign Supreme: 30% Of Consumers Prefer This Influencer Content

A new report from Sprout Social, which surveyed 2,000 consumers and 300 influencers across the US...

[REPORT] Nielsen & Raptive Uncover The Secret Sauce Behind Creator Websites’ 66% Brand Fit Score

Nielsen, a global measurement and data analytics company, and Raptive, a media company specializing in creator...

[REPORT] Emotion Drives Brand Memory: New Research Uncovers The Secret To Influencer Marketing Success

Influencer, a marketing agency specializing in creator partnerships, has released new research demonstrating the effectiveness of...

[REPORT] Black Voter Disinformation Crisis: 3 Key Narratives Threatening 2024 Engagement

A new report from Onyx Impact, titled “The Black Online Disinformation Landscape 2024,” identifies three key...

TikTok Fame Isn’t What It Used To Be: Going Viral Doesn’t Guarantee Success?

Viral success no longer translates into mainstream fame as quickly as it once did. Industry experts...

[REPORT] TikTok Overtakes X For News: Why 13% Of People Are Turning To The Video App

Reuters Institute has released the Digital News Report 2024. The study, which surveyed almost 100,000 people...

Billionaire Mark Cuban Exposes The Invisible Force Shaping Public Opinion

In a recent appearance on the Lex Fridman podcast, entrepreneur and tech investor Mark Cuban discussed...

Gen Z Trusts TikTok More Than You Think: 12% More Likely To Use It For Hard-To-Find Info

A new report from DISQO reveals that Generation Z is increasingly turning to TikTok as a...