[REPORT] The Surprising Way Most TikTok Users View News On The Platform

A new study from the Pew Research Center offers insights into how Americans experience news on...

[REPORT] 96% Of Creators Earn Less Than $100K/Year – Discover The Secrets Of The 4% Who Broke Through

A new report from creator commerce platform Kajabi examines what distinguishes the small percentage of online...

Study Reveals 4 Key Factors That Determine An Influencer’s True Importance

A fresh study published in the International Journal of Electronic Marketing and Retailing sheds light on...

Why Paying Influencers Based On Engagement Quantity Encourages Harmful Collusion, Experts Warn

A new study by researchers at the University of Nottingham, published by the European Centre for...

[REPORT] Creators Demand Respect As Brands Leverage Popular User-Generated Content, Survey Finds

A recent survey by video software company MASV shows a stark divide between creators and brands...

This Attorney’s Company Brings Legal Muscle To Negotiations Within The Creator Economy

Jake Williams is a 33-year-old attorney and partner at the creator economy company Rakugo Media based...

#Paid’s Creator Marketing Summit: Shaping The Future Of Influencer Marketing Through Innovation, Collaboration, And Human Connection

On May 2nd, #paid’s Creator Marketing Summit brought together industry leaders and innovators to discuss the...

[REPORT] Gen Z Can’t Get Enough Of This Emerging Content Format (18% More Likely To Watch)

According to Spotify’s recent report, “2024 Podcast Trends Tour,” the audio streaming giant has uncovered new...

[REPORT] How Social Media Stars Are Ditching Brands For Direct-To-Fan Paydays

A new report from market research firm EMARKETER reveals that more social media creators are going...

[REPORT] Just 16% Of Games Profit From Sponsored Twitch Streams, New Research Shows

In an April study titled “The Promotional Effects of Live Streams by Twitch Influencers,” researchers Yufeng...

[REPORT] From Deloitte: Untapped Potential In The $250B (And Growing) Creator Economy

Deloitte released a report titled “Creator Economy in 3D,” revealing the growing influence of content creators...

[REPORT] Measuring ROI: The #1 Influencer Marketing Challenge For 49% Of Brands (And How To Solve It)

A full-service marketing agency for international premium and luxury brands, WHITE Communications, has released a report...

[REPORT] Instagram Steals The Social Media Spotlight With A 9% Surge In Brand Interactions

The social media marketing platform Emplifi has released a report titled “2024 Social Media Benchmarks,” covering...

[REPORT] Move Over Fitspo: This Two-Week Instagram Experiment Caused A Massive Shift In Eating Habits

In a novel pilot study published in the journal Digital Health in April 2024, researchers from...

Creators Are The New Media Powers – And YouTube Is Helping Them Build Empires

YouTube revealed in a February letter that it has paid over $70 billion to creators, artists,...

[REPORT] From 9-To-5 to Full-Time Creators: How 6% Made The Leap Last Year

ConvertKit’s “2024 State of the Creator Economy” report finds a growing number of creators leaving traditional...

[REPORT] Beyond Follower Count: The Real Factors Driving Influencer Rates (Surprising Data From 250K Payments)

Influencer marketing rates have long been assumed to correlate directly with an influencer’s follower count. However,...

Bracing For Post-TikTok Social: 20 Industry Voices Discuss Creators’ And Users’ Next Destinations

President Biden has escalated the pressure on TikTok by signing a law that gives its Chinese...

[REPORT] The Real Scoop: Over 2,000 Creators Reveal Shocking Insights On Pay, Struggles, And Dreams

Influencer marketing agency NeoReach has released an extensive annual survey analyzing trends in the booming influencer...

[REPORT] Glossy Insider Reveals The 4 Metrics Influencers Are Judged On (And Why Sponsored Posts Aren’t #1)

Glossy, a media company covering the fashion and beauty industries, recently released a report analyzing the...

[REPORT] The Tech Marketer’s Holy Grail: How 49% Simplified Their Complex Products With Video

Vidico’s “The State of Video Marketing 2024” report reveals insights from marketers who primarily lead product,...

Travel Envy: The Surprising Motivation Behind 38% Of Canadian Gen Z And Millennials’ Vacation Picks

FlightHub has released a new survey, revealing that searching for the perfect picture to post on...

[REPORT] Surprising Stats: What Really Matters To Consumers In Influencer Content?

Social media management and analytics software company Sprout Social has released a report on influencer marketing...

[REPORT] 6 Key Findings About Brand Partnerships In 2024 Decoded By Over 500 Creators

A new analysis from the American Influencer Council (AIC), Canopy for Creators, and HypeAuditor sheds light...

[REPORT] Hot Off The Press: Seasoned Influencers Reveal Their #1 Concern For 2024

Digital commerce and creator engagement platform URLgenius has released the “Creator Day Lightning Survey” survey, which...