[REPORT] Long-Form Video’s Unexpected Comeback: Why 26+ Seconds Is The New Sweet Spot

New research from social media marketing firm Emplifi reveals a surprising trend in consumer engagement with...

Study Reveals The Ad Format That’s 34% More Cost-Effective For Brand Awareness

A new study by Acast, the world’s largest independent podcast company and media agency OMD, demonstrates...

Time For A Surgeon General Warning On Social Media, Says Top Health Official

The U.S. Surgeon General Dr. Vivek Murthy calls on Congress to require warning labels on social...

[REPORT] Joe Rogan, Tucker Carlson Lead Pack Of Influential Alternative Voices – But Are Their “News” Sources Reliable?

A new report from the Reuters Institute for the Study of Journalism examines the rise of...

[REPORT] Pinterest Unpacks Gen Z’s Obsession With Trends – How Brands Can Ride The Wave

Pinterest’s recent trends report revealed new research offering insight into Gen Z’s mindset, behaviors, and growing...

[REPORT] 90s Bobs, 2000s Highlights, And “Fruity Nails” – Pinterest Reveals The Unexpected Style Movements Taking Over This Summer

Pinterest recently released its Summer 2024 Trend Report, unveiling surprising revival trends in fashion and beauty...

[REPORT] This Counterintuitive Influencer Strategy Drives 114X Higher Revenue Per Follower

New research upends conventional marketing wisdom by showing that brands generate significantly higher revenue per follower...

From Amish Farms to Bison Feeding: The Unexpected Adventures Awaiting Travel Influencers in Shipshewana

The small town of Shipshewana, Indiana, with a population of just 800 people, is hosting the...

[REPORT] The Surprising Way Most TikTok Users View News On The Platform

A new study from the Pew Research Center offers insights into how Americans experience news on...

[REPORT] 96% Of Creators Earn Less Than $100K/Year – Discover The Secrets Of The 4% Who Broke Through

A new report from creator commerce platform Kajabi examines what distinguishes the small percentage of online...

Study Reveals 4 Key Factors That Determine An Influencer’s True Importance

A fresh study published in the International Journal of Electronic Marketing and Retailing sheds light on...

Why Paying Influencers Based On Engagement Quantity Encourages Harmful Collusion, Experts Warn

A new study by researchers at the University of Nottingham, published by the European Centre for...

[REPORT] Creators Demand Respect As Brands Leverage Popular User-Generated Content, Survey Finds

A recent survey by video software company MASV shows a stark divide between creators and brands...

This Attorney’s Company Brings Legal Muscle To Negotiations Within The Creator Economy

Jake Williams is a 33-year-old attorney and partner at the creator economy company Rakugo Media based...

#Paid’s Creator Marketing Summit: Shaping The Future Of Influencer Marketing Through Innovation, Collaboration, And Human Connection

On May 2nd, #paid’s Creator Marketing Summit brought together industry leaders and innovators to discuss the...

[REPORT] Gen Z Can’t Get Enough Of This Emerging Content Format (18% More Likely To Watch)

According to Spotify’s recent report, “2024 Podcast Trends Tour,” the audio streaming giant has uncovered new...

[REPORT] How Social Media Stars Are Ditching Brands For Direct-To-Fan Paydays

A new report from market research firm EMARKETER reveals that more social media creators are going...

[REPORT] Just 16% Of Games Profit From Sponsored Twitch Streams, New Research Shows

In an April study titled “The Promotional Effects of Live Streams by Twitch Influencers,” researchers Yufeng...

[REPORT] From Deloitte: Untapped Potential In The $250B (And Growing) Creator Economy

Deloitte released a report titled “Creator Economy in 3D,” revealing the growing influence of content creators...

[REPORT] Measuring ROI: The #1 Influencer Marketing Challenge For 49% Of Brands (And How To Solve It)

A full-service marketing agency for international premium and luxury brands, WHITE Communications, has released a report...

[REPORT] Instagram Steals The Social Media Spotlight With A 9% Surge In Brand Interactions

The social media marketing platform Emplifi has released a report titled “2024 Social Media Benchmarks,” covering...

[REPORT] Move Over Fitspo: This Two-Week Instagram Experiment Caused A Massive Shift In Eating Habits

In a novel pilot study published in the journal Digital Health in April 2024, researchers from...

Creators Are The New Media Powers – And YouTube Is Helping Them Build Empires

YouTube revealed in a February letter that it has paid over $70 billion to creators, artists,...

[REPORT] From 9-To-5 to Full-Time Creators: How 6% Made The Leap Last Year

ConvertKit’s “2024 State of the Creator Economy” report finds a growing number of creators leaving traditional...

[REPORT] Beyond Follower Count: The Real Factors Driving Influencer Rates (Surprising Data From 250K Payments)

Influencer marketing rates have long been assumed to correlate directly with an influencer’s follower count. However,...