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Brand
Target Joins Forces With 35+ Major Brands On This Popular Influencer Sales Platform
November 7, 2024Target has expanded its social commerce presence by joining Linktree, a platform that enables creators and...
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Technology
DoubleVerify Expands Snap Integration To Enhance Brand Safety, Ad PlacAement
November 7, 2024DoubleVerify is expanding its partnership with Snap to provide brand safety and suitability measurement tools for...
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Agency
Beyond The 15th Minute: Sixteenth Expands Global Reach Through Whalar Group Merger
November 7, 2024Danny Lowney’s Sixteenth, a leading UK talent management company, has combined operations with Whalar Group, marking...
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Commentary
YouTube’s Hidden Gender Divide: ThoughtLeaders’ Shoshana Eilon Investigates Platform Inequities
November 6, 2024When ThoughtLeaders Chief Operating Officer Shoshana Eilon noticed women creators were virtually absent from YouTube’s year-end...
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Technology
Belgian 3D Animation Platform Swoove Studios Raises $7.5M, Launches Creator Marketplace In The U.S.
November 6, 2024Swoove Studios, a Belgian 3D animation software company, has secured $7.5 million in seed funding from...
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Technology
Levellr Secures $1.75M Funding To Turn Discord Engagement Into Measurable ROI For Brands
November 6, 2024Community analytics platform Levellr has announced a $1.75 million funding round led by gaming and media...
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Brand
Why UK PM Keir Starmer’s Team Is Ditching Traditional Media For TikTok Influencers
November 6, 2024The UK government is launching a new digital unit focused on social media influencer partnerships as...
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Technology
10 Industry Leaders Reveal How AI Is Transforming Influencer Campaigns
November 6, 2024The creator economy is undergoing a seismic shift as artificial intelligence reshapes how brands collaborate with...
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Commentary
The Professional Platform Shift: Why 3 In 5 Content Creators Are Betting Big On LinkedIn In 2025
November 5, 2024Content creators are increasingly turning to LinkedIn as their platform of choice, with 60% planning to...
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Technology
Social Snowball: Building Trust Through Creator Marketing Performance
November 5, 2024Noah Tucker identified a critical gap in creator marketing: brands relied on outdated tools to manage...
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Platform
Creating A Better Social Media: UP’s Vision For Youth-Focused Content
November 5, 2024Nick Rotola challenges conventional social media design with a clear goal: developing platforms that support young...
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Technology
Troveo: This New Platform Just Raised $4.5M To Help Creators Get Paid When AI Uses Their Work
November 4, 2024Troveo, a new content licensing platform, has launched with $4.5 million in seed funding to facilitate...
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Commentary
UK Creative Industries Generate £125B, But Creators Are Facing A Crisis – Government Finally Responds
November 4, 2024The UK government has responded to the parliamentary Culture, Media and Sport (CMS) Committee’s report on...
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Commentary
New Research Shows How 3 Key Factors Make Influencer Posts More Trustworthy Than Traditional Ads
November 4, 2024A new study published in Humanities and Social Sciences Communications identifies three critical factors contributing to...
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Technology
Wondrlab Head Saurabh Varma Explains The OPA Acquisition
November 4, 2024Saurabh Varma, founder and CEO of Wondrlab, believes micro-influencers are the future of brand storytelling. The...
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Brand
LOST iN Expands Digital Footprint With Strategic Social Media Acquisitions
November 4, 2024After Trusted Media Brands acquired Jukin Media in 2021, the latter’s former CEO, Jonathan (Jon) Skogmo,...
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Technology
Heylist: The Platform Connecting Major Brands With The Right Nano Influencers
November 4, 2024Vicky Boudreau noticed a significant gap in the market: connecting major brands with content creators with...
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Platform
How Brands Can Use YouTube Shorts’ Extended Video Length: 10 Experts Weigh In
November 3, 2024Launched in 2020, YouTube Shorts has quickly become an important part of the platform, now generating...
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Technology
This Lowa Startup Making Small-Town Social Media Users More Valuable Than Macro-Influencers Just Raised $10M+
November 1, 2024Des Moines-based Hummingbirds has raised over $10 million in seed funding to expand its platform, connecting...
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Technology
Meet The Estonian Startup That Built A Creator Search Engine Birkenstock And Victoria’s Secret Couldn’t Resist
November 1, 2024Modash, an Estonia-based creator partnerships startup, announced a $12 million Series A funding round led by...
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