Dash Social has introduced a new Creator Management platform designed to make brand campaigns more effective and efficient. 

The platform aims to address the growing demand for reliable measurement as brands increase their investment in creator partnerships. It seeks to provide marketing teams with verified data and integrated campaign management tools.

The solution combines API-backed data with unified reporting capabilities across paid, earned, and owned media campaigns. According to Dash Social CEO Thomas Rankin, the platform represents the next stage in influencer software, focusing on data verification and strategic budget allocation.

Key Features Target Marketing Team Pain Points

The Creator Management platform delivers several core functionalities for marketing professionals. Users can access verified API data for campaign insights and evaluate creator impact through metrics, including Earned Media Value (EMV). The platform also centralizes influencer management workflows across different media types.

“Our Creator Management platform is a game-changer for the influencer marketing industry,” Rankin said in a news release. “We have combined data integrity with powerful tools that allow teams to work smarter and with confidence.”

Focus on Measurable Campaign Performance

The launch comes as the global creator economy generated $368 billion in annual revenue in 2024, according to a Meta-commissioned report by Creative Class Group, with brands increasingly viewing creators as essential marketing partners. The platform enables marketing teams to:

• Track performance through verified data sources
• Optimize budget allocation across campaigns
• Generate comprehensive campaign reporting
• Streamline influencer discovery and management processes

Dash Social positions the new offering as a response to marketers’ need for verified data to measure creator impact accurately. The platform integrates campaign management tools with performance-tracking capabilities to provide marketing teams with actionable insights for creator partnerships.

“This isn’t just about replacing existing influencer software solutions — it’s about providing marketers with verified insights that enable them to make intelligent budget allocations, while connecting with audiences in a meaningful and measurable way,” added Rankin.