YouTuber Dhar Mann Studios, which has nearly 22 million subscribers, announced a new advertising partnership with global media company Studio71, The Hollywood Reporter (THR) confirmed. Under the pact, Mann will work with Studio71 to further monetize his popular inspirational videos, leveraging the company’s relationships with major brands and ad buyers worldwide.

Mann’s YouTube channel features scripted videos promoting values like love, forgiveness, and helping others. With a production team rivaling top TV broadcasters, he launches seven new videos per week, averaging 5-10 million views each. In total, his channel generates over 300 million monthly views on YouTube alone.

“Our partnership brings brands a combination of premium content, passionate audiences, brand-safe environments, and creative integration opportunities,” Mann told THR. Studio71 co-CEO Matt Crowley cites Mann’s “polished, scripted videos” and “incredible fanbase” as major draws for advertisers.

Mann combines diverse actors with inspirational storylines. Studio71 specializes in producing and distributing brand-safe programming across multiple platforms. The companies did not disclose the financial terms of the new partnership.