A new voter turnout initiative backed by pro-Trump influencers aims to mobilize young male voters for the 2024 election. 

Send the Vote, a political action committee (PAC) with reported funding of $20 million, features popular YouTube personalities the Nelk Boys and various UFC fighters in its outreach efforts.

According to The Wall Street Journal, the initiative targets voters under 30, particularly those who align with Trump’s messaging. 

John Shahidi, co-founder of the Nelk Boys, also co-founded Send the Vote. The Nelk Boys’ YouTube channel boasts 8.8 million subscribers, and their podcast, “Full Send,” attracts millions of downloads monthly.

Send the Vote is organizing Get Out the Vote drives at UFC events, a strategic move given that 40% of the UFC’s predominantly male fanbase is between 18 and 34. 

The PAC recently launched its efforts with an appearance by Trump’s running mate, Senator JD Vance, on the Full Send podcast.

Concurrently, Vice President Kamala Harris’s campaign began after President Biden withdrew from the presidential race and demonstrated early success in appealing to young voters. 

Harris has enlisted support from high-profile celebrities such as rapper Quavo and Megan Thee Stallion, who coined the term “Hotties for Harris” at a recent event in Atlanta.

A pro-Harris group, Won’t PAC Down, is leveraging its reported $25 million budget and professional comedy writing talent to create viral ads targeting a broader audience. One such ad, “These guys are just weird,” has gained significant traction online.

Harris’s campaign reports that 100,000 new voters registered during its first week, with many under 35 years old.