Dutch music promotion platform Collabhouse has unveiled its new “Campaigns” feature, creating a marketplace for musicians to connect directly with content creators for promotional campaigns across TikTok and Instagram.

The Amsterdam-based platform enables artists to commission bespoke social media campaigns while offering content creators a new revenue stream and access to pre-cleared music from the international music industry.

Influencer-Centered Approach

Collabhouse positions social media content creators at the center of its business model, recognizing their growing influence in music discovery and promotion.

“Influencers are shaping the future of music marketing, and with ‘Campaigns’ they have a platform designed specifically for their creativity,” Collabhouse CMO Andy Berendsen said in a press release. “The feature makes it easier than ever to work with top artists, drive engagement, and be part of something bigger in the music industry.”

Results From Beta Testing

DJ Mag Top 100 artists BEAUZ beta-tested the feature for their single ‘Lick It,’ achieving tangible results through targeted creator partnerships within TikTok’s ‘ravetok’ community. 

According to Collabhouse, the campaign produced a 300% increase in streaming figures (5.7 million), a 650% increase in video creations using the single (73,000), and a 750% increase in engagement across social platforms (53 million interactions).

“Working with Collabhouse has been an absolute game-changer,” stated Bernie Yang of BEAUZ. “Collabhouse’s influencer campaigns consistently provide a major boost, perfectly aligning with today’s music landscape – where social media and content drive discovery.”

The Collabhouse feature arrives as a TikTok-commissioned study reveals that artists whose TikTok engagement strongly correlates with their streaming volumes experience an average of 11% weekly streaming growth, compared to 3% growth for artists with a lower TikTok correlation.

Launch Competition

To mark the platform’s launch, Collabhouse announces a €5,000 prize competition for content creators using three new tracks on the platform. Creators can submit entries through the company’s website until April 10.