Eggland’s Best has partnered with influencer marketing agency Joybyte to develop organic social media campaigns across Instagram, TikTok, Facebook, and Pinterest. The initiative targets specific audience segments including food reviewers, recipe creators, and parent influencers.

According to Roastbrief, in the campaign’s first 90 days, Joybyte has recruited 24 influencers who have generated more than 285,000 views and impressions. Some posts have achieved engagement rates exceeding 4%, surpassing the brand’s initial target of 1.5%. The agency has also grown Eggland’s Best’s TikTok following by 52%.

“Eggland’s Best is an award-winning brand that’s a fan favorite thanks to its great taste and healthy ingredients,” Meredith Boyce, influencer campaign lead at Joybyte, said in a statement. “It’s the ideal brand for influencer content because there are countless ideas for recipes and themes that are seasonal or tailored to niche groups.”

Campaign Strategy and Content Focus

The program’s initial phase aims to curate ambassador content for organic social posting to increase brand awareness and drive in-store purchases. Eggland’s Best projected 10 to 20 pieces of creative per month and 50,000 impressions from the effort, along with monthly growth of 100 to 200 social followers.

Content creators showcase the product’s applications ranging from quick breakfasts to special brunches and family recipes. Their messaging emphasizes themes of convenience and celebration, positioning the brand for both everyday use and special occasions.

The campaign highlights Eggland’s Best’s nutritional differentiators, including six times more vitamin D, 25% less saturated fat, more than double the omega-3s and vitamin B12, and 10 times more vitamin E compared to ordinary eggs. These benefits stem from the company’s proprietary vegetarian feed containing healthy grains, canola oil, rice bran, alfalfa, sea kelp, and vitamin E.

Joybyte, founded in 2019 and operating as a unit of TBA Worldwide, specializes in organic content strategy, influencer discovery, and UGC-driven social campaigns. Its client roster includes Lounge Wagon, Jordan Craig, Vessel Golf, and Duluth Trading Company.

The Eggland’s Best campaign is scheduled to continue through October 2025.