Exuma Capital Partners leads a new investment in R30 Brands, marking the private equity firm’s strategic entry into the wellness sector through creator-driven marketing channels. 

The partnership aims to leverage R30’s direct-to-consumer approach and retail distribution network to scale wellness products in what Exuma identifies as underserved market segments, according to Fintech Buzz.

R30 Brands, celebrating its one-year anniversary, develops wellness products through in-house product development and content creation focused on the personal care market. Co-founders Gil Brozki (CEO) and David Winthers (CFO) have built the company’s distribution through major retail partners globally.

“R30 Brands caught our attention with its innovative approach to wellness,” Anthony Perera, founder and Managing Partner of Exuma Capital Partners, said in a statement. “Gil’s track record in brand building aligns with our mission of developing brands to their fullest potential.”

The investment expands Exuma’s portfolio, which includes Peak Roofing Partners, Inspected.com, and Property.com. The firm plans to apply operational improvements and deploy resources from its experience with these companies to accelerate R30’s growth.

Targeting Fragmented Markets

Exuma Capital specializes in high-growth middle markets, particularly focusing on fragmented sectors with consolidation potential. R30’s business model centers on identifying gaps in healthier personal care products and developing brands through creator communities.

“Teaming up with Exuma Capital is a significant milestone for R30 Brands,” Brozki stated. “Anthony’s proven track record of scaling businesses and Exuma Capital’s strategic approach will be instrumental in expanding our operations.”

The partnership represents Exuma’s commitment to providing both financial investment and strategic expertise to accelerate R30’s product development and market expansion in the wellness sector.

Discussing his personal journey and the motivation behind his ventures, Brozki stated in an interview, “Our passion is in the wellness Consumer Packaged Goods space, but our backgrounds are insurance finance and TV, so definitely not the traditional CPG route. We’re trying to shake up the industry and offer a new approach to developing products. We don’t listen to what the industry says or how it’s been done, but instead think about what people actually want and how we can help them solve everyday problems.”