Instagram is introducing a fresh interview series titled “Creator POV,” in which prominent creators on the platform discuss their work with the platform’s development leaders. The series aims to provide creators with first-hand insights into growing on Instagram, including monetization approaches, community engagement, and AI advances.

In the inaugural episode, comedy creator Ezee converses with Instagram chief Adam Mosseri. They explore various topics, such as platform strategy, new features, the performance of videos versus photos, and the importance of sharing positivity.

According to Mosseri, the conversations are designed to give celebrity creators a direct line to the people deciding the platform’s future. At a time when Meta faces intense competition for the creator talent driving social media engagement, hosting unfiltered discussions could help Instagram retain loyalty among top creators who have been courted by rivals like TikTok and YouTube.

For brands, media companies, and marketers operating in the creator economy, the “Creator POV” series offers a rare window into Instagram’s product vision straight from the leaders and creative entrepreneurs who have built mega-audiences on the platform.