Nicky Campbell, a fashion industry veteran turned social media commentator, has signed with The Jeffries for talent management and creative branding representation. 

The Hollywood Reporter confirms that the Los Angeles native will work with manager Avie Acosta to expand his presence across platforms and pursue in-person opportunities.

The signing follows Campbell’s rise in social media influence, sparked by his viral commentary on the 2024 Critics Choice Awards red carpet. Fashion designer Bella Freud recently characterized Campbell as a “notoriously discerning and exacting TikToker” during a podcast conversation with actor Cate Blanchett.

Strategic Experience Shapes Digital Success

Campbell’s industry background includes positions at established fashion institutions. After graduating from Parsons School of Design in 2014, he worked at Vogue and Thom Browne before becoming the Council of Fashion Designers of America’s first digital editor. 

His most recent role involved leading social and digital strategy for Balmain Beauty’s launch with Estée Lauder.

Speaking to People magazine about his viral success, Campbell revealed that his initial red carpet review video was an impromptu decision made while hungover. “I was like, ‘What should I do today? I know. I’m going to run my mouth about this red carpet that I was thinking about,'” he said. The video’s success led to his emergence as a fashion influencer.

Campbell joins The Jeffries’ roster alongside notable clients, including Evan Mock, Luna Blaise, NLE Choppa, and Pierce Abernathy. His recent industry recognition includes a place on Glossy’s list of 50 individuals shaping fashion and beauty. 

The Jeffries maintains offices in New York and Los Angeles, positioning the firm to support Campbell’s expanding career opportunities across both markets.

A recent report from IMARC Group projected the global fashion influencer marketing market to surge from $5 billion in 2023 to $86.1 billion by 2032, exhibiting a 35.7% compound annual growth rate over the 2024-2032 forecast period.