Flipkart has partnered with influencer technology platform Qoruz to enhance its creator marketing capabilities starting in 2025. 

The collaboration provides the e-commerce company access to Qoruz’s database of 1.5 million creators and a suite of artificial intelligence tools.

The partnership enables Flipkart to leverage Qoruz’s content research analysis capabilities and competitor intelligence tools, which track influencer collaborations across brands. The agreement also includes access to Qoruz’s credibility measurement systems for creator evaluation.

“Flipkart onboards Qoruz as Influencer-Tech Partner for 2025,” Qoruz CEO Praneesh Bhuvaneswar wrote on LinkedIn. “Moving from ‘Add to Wish-list’ to ‘Order-Confirmed’ – a big win for Qoruz and the team.”

How Qoruz Works?

While influencer marketing has gained significant traction in India, challenges persist, such as fake followers, lack of standardized measurement, and manual processes for agencies. Qoruz aims to tackle these issues head-on through its advanced analytics capabilities. 

“Agencies are limited by doing all this process in a very manual way of surfing through Instagram, YouTube, etc.,” Qoruz’s founding member and head of growth, Mothi Venkatesh, told Net Influencer last year. 

The company’s solution? “We collect the data of social media influencers from Instagram and YouTube, and we do the vetting process of who these influencers are on a very real-time basis,” Venkatesh noted.

Beyond facilitating brand-influencer collaborations, Qoruz plays a role in empowering creators themselves. 

“Instead of working with one celebrity, you can activate 100 micro-influencers or nano-influencers and you can hyper-target the region,” Venkatesh explained. “And then you can run campaigns more effectively.”