Precise TV, the contextual video ad tech platform, has appointed Jerry Buhlmann as Non-Executive Chairman to accelerate its growth in the U.S. market. Buhlmann, who previously served as CEO of Aegis Group PLC and later Dentsu Aegis Network, brings more than 40 years of experience in media, advertising, and technology to the role.
The appointment follows LDC’s £21M minority investment in Precise TV in January 2025. LDC is the private equity investor that operates as part of British Lloyds Banking Group.
“I’ve watched Precise TV evolve from the leading COPPA-compliant YouTube advertising provider to now one of the best performance video solutions in the market,” stated Buhlmann, who doubled revenues and drove significant digital growth during his tenure at Dentsu Aegis Network.
Leadership and Market Positioning
Buhlmann will work closely with Precise TV co-founders and co-CEOs Christian Dankl and Nadav Shmuel to support the company’s expansion across key industries, including entertainment, gaming, food & beverage, travel, finance, healthcare, and pharmaceuticals.
“What solidified my decision to accept this appointment was seeing the exceptional results Precise TV is delivering to brands across the biggest ad spending categories, offering them a truly differentiated solution,” Buhlmann stated.
Global Operations and Technology Focus
Founded in 2015, Precise TV operates globally through teams in London, Los Angeles, New York, Sydney, and Salzburg. The company’s award-winning contextual intelligence platform uses proprietary machine learning models to connect brands with relevant video content across YouTube, Facebook, TikTok, Connected TV, and mobile gaming.
“We are thrilled to welcome Jerry as our Non-Executive Chairman,” stated Shmuel. “He shares our passion to bring best-in-class contextual targeting and outcome-based measurement to the market.”
Strategic Timing for YouTube Growth
The appointment comes as YouTube reinforced its position as the most-watched streaming platform on TV screens, recently surpassing Disney and Netflix in U.S. viewing share, according to Nielsen.
“As YouTube becomes the number one streaming platform on TV screens, advertisers are demanding more accountable, performance-led solutions for the living room,” noted Dankl.
With LDC’s investment, Precise TV plans to enhance its AI capabilities, scale its U.S. presence, and diversify into other markets, such as gaming. The company currently serves global clients, including LEGO, Moose Toys, Warner Bros, Paramount, Breville, Salesforce, and ASICS.
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Precise TV, the contextual video ad tech platform, has appointed Jerry Buhlmann as Non-Executive Chairman to accelerate its growth in the U.S. market. Buhlmann, who previously served as CEO of Aegis Group PLC and later Dentsu Aegis Network, brings more than 40 years of experience in media, advertising, and technology to the role.
The appointment follows LDC’s £21M minority investment in Precise TV in January 2025. LDC is the private equity investor that operates as part of British Lloyds Banking Group.
“I’ve watched Precise TV evolve from the leading COPPA-compliant YouTube advertising provider to now one of the best performance video solutions in the market,” stated Buhlmann, who doubled revenues and drove significant digital growth during his tenure at Dentsu Aegis Network.
Leadership and Market Positioning
Buhlmann will work closely with Precise TV co-founders and co-CEOs Christian Dankl and Nadav Shmuel to support the company’s expansion across key industries, including entertainment, gaming, food & beverage, travel, finance, healthcare, and pharmaceuticals.
“What solidified my decision to accept this appointment was seeing the exceptional results Precise TV is delivering to brands across the biggest ad spending categories, offering them a truly differentiated solution,” Buhlmann stated.
Global Operations and Technology Focus
Founded in 2015, Precise TV operates globally through teams in London, Los Angeles, New York, Sydney, and Salzburg. The company’s award-winning contextual intelligence platform uses proprietary machine learning models to connect brands with relevant video content across YouTube, Facebook, TikTok, Connected TV, and mobile gaming.
“We are thrilled to welcome Jerry as our Non-Executive Chairman,” stated Shmuel. “He shares our passion to bring best-in-class contextual targeting and outcome-based measurement to the market.”
Strategic Timing for YouTube Growth
The appointment comes as YouTube reinforced its position as the most-watched streaming platform on TV screens, recently surpassing Disney and Netflix in U.S. viewing share, according to Nielsen.
“As YouTube becomes the number one streaming platform on TV screens, advertisers are demanding more accountable, performance-led solutions for the living room,” noted Dankl.
With LDC’s investment, Precise TV plans to enhance its AI capabilities, scale its U.S. presence, and diversify into other markets, such as gaming. The company currently serves global clients, including LEGO, Moose Toys, Warner Bros, Paramount, Breville, Salesforce, and ASICS.