Creator management platform GRIN introduced two new Instagram search filters designed to streamline influencer discovery for brands. The Creator Lookalikes and Audience Lookalikes filters enable users to identify potential collaborators with traits similar to their top-performing creators.

The Creator Lookalikes filter searches for influencers with comparable content styles and interests, while the Audience Lookalikes filter identifies creators with similar audience demographics, behaviors, and interests.

These new features augment GRIN’s existing Creator Search tool, which allows users to filter millions of Instagram and TikTok profiles by metrics such as follower count, engagement rate, and audience demographics. Users can search creator bios for specific keywords and view sample content and performance metrics.