Harvard Athletics has introduced a digital platform dubbed One Crimson NIL Exchange to connect student-athletes with businesses. 

Image Courtesy: Go Crimson

Developed with Teamworks Influencer, the platform hopes to give Harvard student-athletes better name, image, and likeness (NIL) opportunities.

The platform facilitates partnerships through a digital interface that enables businesses to engage Harvard student-athletes for various promotional activities, including business deals, public appearances, autograph sessions, social media promotion, and endorsements.

While Harvard Athletics and Teamworks Influencer do not directly participate in NIL transactions, the platform includes compliance checkpoints to ensure agreements meet NCAA, Ivy League, and Harvard NIL protocols. The system manages communication and payment compliance between student-athletes and potential business partners.

The One Crimson NIL Exchange represents Teamworks Influencer’s latest NIL platform launch in the past few months, following implementations at Brown University (The BRUNO exchange), Eastern Michigan University (The Eastern NIL Exchange), and Eastern Kentucky University (EKU Colonels Marketplace Exchange).

Businesses interested in connecting with Harvard student-athletes can access the platform through the One Crimson NIL Exchange portal.

In a recent interview with Net Influencer, MOGL CEO Ayden Syal highlighted a broad trend of a “massive influx” of new brands that want to engage in college athletics within the NIL space. He believes this surge is driven by brands’ increasing focus on reaching Gen Z consumers, who he described as “exceptionally responsive” to influencer marketing.