Commentary

The Creator Economy In Review 2025: What 77 Professionals Say Must Change In 2026

The creator economy hit a defining moment in 2025.  The sector reached a quarter-trillion dollars globally,...

Technology

Kartel Partners With InVideo, Plaud For AI Video Competition For Creators With $20K In Prizes

Creative engineering company Kartel has launched the Plaud PRO:AM Prompetition in partnership with AI video creation...

Influencer

Kellie Brown: A Multi-Hyphenate Creator Bridging Fashion, Interiors, And Storytelling

Under the warm glow of the Palm Springs sun, Kellie Brown moves easily between worlds, rearranging...

Talent Collectives

Bridging Streaming And Culture: Inside MemeHouse LA’s TwitchCon Takeover

During TwitchCon 2025 in San Diego, one of the most active livestream operations of the weekend...

Influencer

From Court To Camera: How Felix Mischker Built A Pro Tennis Career Through Content

At 22, Felix Mischker has built something that barely existed a decade ago: a self-funded professional...

Influencer

The Making Of Jake Webber: From Dreamer To YouTube’s Most Unlikely Alt Icon

In Paris for the holidays, Jake Webber sounds both restless and content.  “I didn’t even know...

Influencer

‘Beast Games’ Season 2 Trailer Teases ‘Survivor’ Crossover Episode Ahead Of Jan. 7 Premiere

Prime Video has released the first trailer for the second season of MrBeast’s “Beast Games,” offering...

Commentary

Pew: Teen Social Media Habits Hold Steady As AI Chatbots Move Into The Mainstream

U.S. teens continue to concentrate their attention on a familiar set of social platforms, such as...

Platform

Pinterest Maps Out ‘Not-Yet-Trending’ Signals For 2026

Pinterest has published its “Pinterest Predicts 2026” report, a trend forecast based on the platform’s internal...

Platform

TikTok Launches Live Podcast Series With T-Mobile

TikTok has launched a live podcast series, “TikTok In The Mix,” in partnership with T-Mobile, as...

Platform

YouTube Launches Comments On Shorts Ads, Expands Mobile Web Availability To Boost Holiday Campaigns

Google has introduced interactive comments on eligible YouTube Shorts ads and expanded Shorts advertising to the...

Technology

Quill’s CoHost Launches New Listener Metric To Measure Podcast Growth

CoHost, the podcast analytics and hosting platform developed by Toronto-based agency Quill Inc., has unveiled a...

Commentary

Social Media Saturation Reaches Tipping Point As Content Volume Outpaces Engagement, Study Finds

Metricool’s “2026 Social Media Study,” analyzing 39,762,999 posts from 1,059,949 accounts, reveals declining per-post performance across...

Commentary

Creator Economy Data Shows Rising Ad Spend, Shifting Consumer Spend, And Platform-Level Format Changes

U.S. creator advertising more than doubled over a three-year period, rising from $13.9 billion in 2021...

Commentary

Creator Marketing Campaigns Surged 70% In 2025, CreatorIQ Data Shows

CreatorIQ customers launched 70% more creator marketing campaigns in 2025 compared to the previous year, while...

Influencer

QTCinderella Vows Major Overhaul of Streamer Awards After 2025 Event Draws Widespread Criticism

The 2025 Streamer Awards drew record viewership but, according to multiple news outlets covering the event,...

Commentary

Inside The EU’s Coming Crackdown On Influencer Marketing: From Hidden Ads To Kidfluencers

The European Commission plans to introduce a “Digital Fairness Act” aimed at addressing online consumer-protection concerns,...

Strategy

Clorox Tests Social Commerce Strategy With TikTok Shop

Consumer products manufacturer Clorox is using TikTok Shop to assess how different parts of its brand...

Platform

Instagram Launches ‘Your Algorithm’ Tool For Reels Content Customization

Instagram is introducing a feature that allows users to view and adjust the topics shaping their...

Technology

Kajabi Launches Capital Program To Fund Creator Businesses In Partnership With Parafin

Creator platform Kajabi announced a partnership with financial infrastructure company Parafin to launch “Kajabi Capital,” an...

Strategy

RockWater Founder Chris Erwin on Guiding M&A and Strategy for the Creator Economy

RockWater is an M&A advisory firm that helps social agencies, creator-economy operators, and digital media companies...

Technology

How Stack Influence Aims to Automate the Creator Economy

Stack Influence began with a simple but frustrating problem: managing hundreds of small creators while running...

Commentary

UGC Tops Trust Rankings as AI Posts Face Consumer Skepticism, Survey Shows

User-generated content (UGC) is now the most trusted format among Americans discovering small businesses on social...

Platform

What Is Quibi and Why The $1.75B Short-Form Video Platform Failed While TikTok Thrived

Quibi arrived in April 2020 with a $1.75 billion war chest, Hollywood talent, and more than...

Talent Collectives

Digital Management Company MADE BY ALL Launches Creative Studio for the Creator Economy

Digital management company MADE BY ALL launched MADE BY US, a creative and cultural marketing studio...