The Meaning and Usage of ‘highlighted comment’

With “Highlighted comments” viewers and video creators can draw attention to a specific comment on a video.

When a comment is highlighted, it is more visible to other viewers and is at the top of the comment field.

This feature is beneficial when there are numerous comments on a clip, as the highlighted comment draws attention to a particularly noteworthy or interesting string.

The highlighted comment function is comparable to other functions on social media sites that let users “pin” or “feature” comments or posts. 

Users can “pin” a tweet to the top of their profile on Twitter, for instance, and they can “feature” a post on Facebook to increase its visibility to other users. 

These features all have the same function: highlight a specific piece of information on a platform.

How to Highlight a Comment on YouTube?

Follow these instructions to use the highlighted comment feature on YouTube:

• First, visit your video and select the comment you want to draw attention to.
• Then click on the three-dot menu on the right side of the comment.
• Select “Highlight comment” or “Pin comment”
• Select the time frame you want the comment to be highlighted.
• To save the changes, click “Done”

The Origin of the ‘Highlighted Comment’

When YouTube first made comments available in 2005, the concept of the highlighted comment function was not developed then.

Initially, the comments were displayed chronologically with the latest comments surfacing at the top.

This was more challenging for users, as it was difficult to find and interact with the most relevant comments.

In response to this problem, YouTube allowed video producers to censor comments and highlight statements they considered particularly important.

When this feature was first released in 2008, it was only available to a few people; however, in 2010 it was made available to all users.

Currently, YouTube’s “Highlighted Comments” feature is available to all users.

As YouTube grows and evolves, so does the way highlighted comments are used.

Today, the YouTube community relies heavily on this tool to foster thoughtful interactions and discussions between creators and their viewers.

How to Use ‘highlighted comment’ in Content Creation

Content producers may leverage YouTube’s highlighted comment feature to increase engagement and connection with their videos. 

Audiences and video producers frequently use highlighted comments to focus on incredibly insightful, humorous, or exciting reactions. 

Highlighting and responding to comments Is one of the ways creators use to show how they connect with their target audience and foster community around their work.

Check here how YouTuber Kalyn Nicholson, included a comment from a viewer in her self-care video introducing her regimen and encouraging him.

Younger target groups, such as Generation Z, (which makes up a significant portion of the platform’s user base,) find it particularly attractive to highlight and interact with comments.

Sometimes the highlighted comment becomes more important for them than the content.

Influencers working in the music, gaming, and beauty product niches use highlighted comments feature as a marketing tool.

Check out how PewDiePie (one of the most popular gaming YouTubers) uses this feature to highlight amusing and exciting comments here.

Also, check out how beauty YouTuber Jackie Aina frequently highlights comments that express enthusiasm for her hair and makeup sessions.

As an influencer, you can use the “highlight comments” feature to highlight  supportive feedback and remarks from viewers. 

This can foster a sense of belonging between you and your audience and motivate other viewers to interact with the material.

You can also use highlighted comments to respond immediately to questions or comments from viewers.

Finally, you can also point out particularly smart or heartfelt comments from your readers by highlighting them.

YouTube’s highlighted comments feature is important for all types of Creators to interact with their audience.

By highlighting comments, Creators can increase engagement, highlight positive suggestions, answer questions from viewers, and highlight witty comments from their viewers.

This can increase the recognizability and authenticity of a video and show the creator’s commitment to their audience.

Aspiring producers are encouraged to creatively use the comment-highlighting feature and other elements to enhance their content and create a strong sense of community with their audience.

For other tutorials on YouTube features like live streaming and more, check out our resources here.