Influencer
How Much Do Famous YouTubers Make?
The ultimate guide to how much famous YouTubers make and how they found profitable success. Discover more about how you can earn money from views on YouTube.
As the creator economy continues to expand, many of us are wondering just how much do famous YouTubers make in a year? Data suggests that YouTube gathers 1.7 billion monthly visitors, highlighting the prosperity and success of the entire platform. But how do you earn money on YouTube and how many views do you need to get paid? Netinfluencer uncovers the most popular influencers on YouTube as well as their average earnings.
How Much Do Famous YouTubers Make?
How Much Do Famous YouTubers Make? | Rate in USD |
How Much Do YouTubers Make Per View? | $0.01-$0.03 |
How Much Do YouTubers Make Per Live Stream? | $0.18 per ad click |
How Much Do YouTubers Make Per Subscriber? | $0 |
How Much Do YouTubers Make Per Year? | $60,000 on average |
Untold Secrets YouTubers Use To Make Money
Many successful YouTubers do not just rely on videos to secure their income. The platform also offers other ways in which influencers can monetize their content. For example, many YouTubers sell merchandise to create a sense of community and allyship with their fanbase. Platforms like Represent allow influencers to sell branded items that can be shipped directly to their fans. This can help YouTubers build an additional revenue stream without the overhead costs.
Affiliate marketing is also a profitable sector that allows influencers to gain commission from promoting a product to their audience. Corporations such as Amazon have an influencer program that can pair creators with some of the world’s leading brands. YouTubers commonly use CTAs at the end of their videos to encourage their viewers to access the affiliated link.
Channel Memberships are paid subscriptions to a YouTuber’s channel. Viewers can pay a set fee each month to access exclusive content, custom emotes, and members-only privileges. This can also help YouTubers gain a consistent stream of income, giving them financial stability in the long run.
Top Ten Most Paid Famous YouTubers
Name of YouTuber | Country of Origin | Niche | Earnings per Year |
MrBeast | US | Philanthropy | $54 million |
Jake Paul | US | Boxing | $45 million |
Markiplier | US | Gaming | $38 million |
Rhett and Link | US | Comedy | $30 million |
Unspeakable | US | Gaming | $28.5 million |
Nastya | Russia | Music | $28 million |
Ryan Kaji | US | Toy Reviews | $27 million |
Dude Perfect | US | Comedy | $20 million |
Logan Paul | US | Entertainment | $18 million |
Preston Arsement | US | Gaming | $16 million |
MrBeast
Known best for his incredible challenges and philanthropy projects, MrBeast is the highest-paid YouTuber, earning $54 million in 2021. Born and raised in the US, MrBeast has also branched out into the fast-food industry. MrBeast Burger has 1,600 restaurants nationwide and has sold an estimated 5 million sandwiches since opening in 2021.
Jake Paul
Jake Paul is the second richest YouTuber, making $45 million per year. This American content creator has managed to gain an impressive 20.4 million subscribers. Paul is also an accomplished MMA fighter. He has battled against Ben Askrew and Tyron Woodley, seeing success in both fights.
Markiplier
With an average salary of $38 million, Markiplier has been creating gaming content since 2012. He is best known for playing games such as Five Nights at Freddy’s and Phasmophobia, bringing a sense of humor to these horror games.
Rhett and Link
These two best friends managed to earn $30 million from their daily channel Good Mythical Morning. Filled with wacky challenges and funny musings, Rhett and Link have dominated the platform since they began producing content in 2006.
Unspeakable
Unspeakable, otherwise known as Nathan Johnson Graham, combines Minecraft Let’s Plays with outrageous challenges like being in a room with live alligators. After selling an assortment of videos to Spotter, Unspeakable managed to become one of the highest-paid creators, earning $28.5 million in 2021.
Nastya
At just 8 years old, Nastya has managed to earn an impressive $28 million. Her Russian-American heritage allows her to create joyful children’s songs in both languages, attracting a multicultural audience. She has even released a line of NFTs and a collection of merchandise.
Ryan Kaji
Ryan Kaji began producing content for Ryan’s World at 4 years old. Now at 11, he earns $27 million a year and even has his own line of toys. Under the strict guidance of his parents and other investors, Kaji reviews iconic toys for his 32.6 million subscribers.
Dude Perfect
Made up of five lovable comedians, Dude Perfect completes a range of stunts such as walking on a plane’s wings mid-flight. Alongside their YouTube earnings of $20 million per year, this group is also planning to embark on their third US tour.
Logan Paul
As the host of the IMPAULSIVE podcast, Logan Paul has managed to gain $18 million through his YouTube content. He has also delved into the world of Cryptocurrency, creating his own line of NFTs which sold for around $5 million.
Preston Arsement
Preston Arsement creates a plethora of gaming content on his channel PrestonPlayz. His devotion to Minecraft has seen him earn $16 million, despite only starting his channel in 2018.
Tips on How To Become A Famous YouTuber
Becoming a famous YouTuber doesn’t happen overnight and can take some serious work. So, here are five tips to help you become a successful content creator.
- Create an attractive channel
You can customize your YouTube Channel in a variety of different ways including a cover image, tagline, and username. These aspects help to catch a viewer’s attention and encourage them to watch your videos. Platforms such as Canva can help you create unique cover images for free.
- Add keywords to increase organic traffic
Like Google, YouTube responds heavily to SEO. By using popular keywords and phrases in your video titles and descriptions, you are more likely to receive a higher ranking on Google. This means that your videos are more likely to appear on the first page of a search. Thus, your videos are more likely to receive views and clicks.
- Keep a regular schedule
If you have already built a supportive fan base, you must adhere to a consistent schedule. This helps to keep audiences engaged and entertained, further increasing your viewership. Experts suggest that YouTubers should post at least once a week to maintain their audience.
- Share your videos on other platforms
Promoting your videos on other social media platforms can help attract new visitors to your channel. You can create a Linktree that collates all of your social media profiles in one place. In turn, more people can discover your channel, leading to more views and higher earnings.
- Attend YouTube Conventions
YouTube conventions allow creators to interact with their fans as well as other popular creators. These events can give you the chance to network with other creators and promote your channel to a wide variety of people. Conventions such as VidCon and Social in the City have select dates where creators can discuss their work and learn more about finding fame on the platform.
What Factors Impact a YouTuber’s Revenue?
Geographical Location: Companies are more likely to advertise in countries that have more disposable income. Thus, in America, advertisers are more likely to run expensive ads for luxury goods, which can lead to more earnings for a YouTuber.
Age of Audience: Your demographic can also affect your earnings. If you have an older audience, you are likely to see more ads on your channel. This is because advertisers are looking to appeal to individuals with a higher buying power.
Niche: Certain topics can lead to higher earnings on YouTube. Niches such as Health, Business, and Investment seem to attract a higher number of advertisers in profitable countries.
Types of Ads: Your revenue can also vary depending on the types of ads you have placed on your channel. Skippable ads have the highest CPM rate of $15.81. Thus, advertisers are willing to pay more if you allow these ads to be used on your channel.
Frequently Asked Questions
Who is the richest YouTuber?
As of June 2022, MrBeast is the richest YouTuber, earning an estimated $3-5million per month.
Does YouTube Pay Monthly?
YouTubers are paid every month either by postal cheque or direct deposit. You can only withdraw your funds once you have earned $100 in your AdSense account.
Does YouTube Pay per View or Likes?
Although likes are an essential part of building engagement, YouTubers receive no money from them. Instead, YouTube works with advertisers to help creators earn money from viewers watching ads on your channel. Thus, the more views you have, the higher chance you will make money through AdSense.
How often do you get paid from YouTube?
YouTubers get paid once a month from the platform. In the US, these payments arrive between the 7th and 12th of the current month.
Discovering how much famous YouTubers make has inspired others to take the plunge and start creating video content. To learn more about how to make money on Youtube, visit our website.